A Comparison Analysis of Color Characteristics and Images in Flight Attendant Uniforms of Korea, china and Japan

( Chi Qian Shao ),( Mi Suk Lee ) 한국패션비즈니스학회 2013 패션 비즈니스 Vol.17 No.6

The purpose of this research was to conduct a comparison analysis of color in the characteristics and image of Korea/China/Japan airline uniforms. Research subjects for this research included 19 Korean, Chinese and Japanese airlines servicing the Incheon International Airport in South Korea. The analysis methods are based on the Munsell Color Order System and PCCS (Practical Color Coordinate System) tone classification in order to examine the color characteristics. For the color image analysis, the present research performed a positioning on Shigenobu Kobayashi`s color images scale with adjectives in order to compare the resulting differences. As a result of the analysis, this research discovered the following; First, achromatic colors were found to be used most frequently in flight attendant uniforms of Korea/China/Japan. In Korean flight attendant uniforms, YR/Y, GY and B/PB/P; in Chinese, R/PB, RP, YR/Y/GY and BG/P; in Japanese, RP, R/P/PB and Y/BG were found in order. As for the main uniform colors, Korean flight attendant uniforms were found to be in the colors YR, and R/GY/B/P; Chinese flight attendant uniforms, R, PB, and P/B; and Japanese flight attendant uniforms, R, BG, B, RP and N. Second, Korean flight attendant uniforms used W and It most frequently; China flight attendant uniforms, W; and Japanese flight attendant uniforms, W and v. Regarding the main colors, Korean flight atteddant uniforms used lt/g and v/p; Chinese flight attendant uniforms, v, dp and s/d/dkg; and Japanese flight attendant uniforms, v/dkg and Bk. Third, after positioning each country`s uniform color combination bars on the Kobayashi image scale, Korean flight attendant uniforms showed classic images along with casual/pretty/elegant/chic images; Chinese flight attendant uniforms displayed, casual images as well as, dynamic/gorgeous/chic/cool casual/dandy images; and finally, Japanese flight attendant uniforms converyed dandy images along with casual/gorgeous images. This research findings indicate that Korea/China/Japan airlines` flight attendant uniforms seek for differentiated image establishment by reflecting their own CIs and unique national cultures in the uniform color marketing.

Analytic Study of Acquiring KANSEI Information Regarding the Recognition of Shape Models

( Shao-chi Wang ),( Hiroshi Kubo ),( Hiromitsu Hikita ),( Takashi Uozumi ),( Tohru Ifukube ) 한국감성과학회 2002 춘계학술대회 Vol.2002 No.-

This paper explores a fundamental study of acquiring the users`` KANSEI information regarding the recognition of shape models. Since there are many differences such as background differences and knowledge differences among users, they will produce different evaluations based on their KANSEI even when an identical shape model is presented. Cluster analysis is proved to be available for catching a group tendency and for constructing a mapping relation between a description of the shape model and the HANSEl database. In order to investigate an analogical relation and a mutual influence in our consciousness, first, we made a questionnaire that asked subjects to represent images having different colors and shape cones by using 4 pairs of adjectives (KANSEI words). Next, based on the cluster analysis of the questionnaire using a fuzzy set theory, we proposed a hypothesis showing how the analogical relation and the mutual influence work in our mind while viewing the shape models. Furthermore, how the properties of KANSEI depend on their descriptions was also investigated by virtue of the cluster analysis. This work will be valuable to construct a personal KANSEI database regarding the Shape Model Processing System.

중국 청대 상류층의 이상적 정원에 대한 탐색 -<홍루몽>의 대관원을 중심으로-

( Shao Chi Yan ),( Woo Kyung Sim ) 한국전통조경학회(구 한국정원학회) 2011 Journal of Korean Institute of Traditional Landsca Vol.9 No.1

유구한 역사와 우수한 전통을 지닌 중국원림문화는 3천여 년의 기나긴 세월동안 중국인의 사상과 철학 이 담긴 자연신수원을 조성하게 되었다. 그러나 l9세기 말까지 잘 보전되어오던 ``중국전통원림은 서양과 교류를 통하여 많은 영향을 받게 되어 지금은 서양조경과 같은 수준이 될 수도 없는 동시에 자신의 특징 조차도 이해하지 못하여 국적불명의 조경을 하고 있는 실정이다. 이는 현대 조경설계가 중국정원에 담긴 의미를 무시한 채 서양식 시각적 조경을 모방하기 때문이라고 볼 수 있다, 따라서 본 연구는 중국의 4대 명작 중의 하나인 <홍루몽(紅樓夢)>을 보면 중국 사람에게 있어서 에덴동산이라고 불리 우는 대관원(大觀園)이 등장한다. 상상적인 정원이지만 실제 중국원림 조영방법을 잘 따르고 있기 때문에 대관원을 통해서 중국 전통정원의 원형을 찾아 볼 수 있을 것이라는 전제하에 <홍루몽>의 원문에서 대관원에 대해 묘사한 부분을 정리하였으며 이를 바탕으로 중국전통원림의 원형을 유추하고 현재 중국 북경과 상해에 실제 조성된 두 개의 대관원의 조영 현황과 문제점을 현장답사를 통하여 고찰해보자 하였다. 이를 통해 살펴볼 수 있는 중국 전통정원문화에서 가장 특징적인 점은 의경(意境)을 인식한다는 것이다. 즉, 원림 조영원칙을 완벽하게 따라도 의미와 이야기가 없으면 중국전통정원이라고 말할 수 없으며 지금 중국에서 진행하고 있는 모조 건축과 원림 조성은 이러한 사실에 주의를 기울여야 할 것이라는 판단되었다. Classical Chinese garden has a long history and outstanding culture. It has formated the natural landscape garden which included Chinese people`s idea and philosophy. But classical Chinese garden finished its glorious period until the end of the 19th century because influenced by the West landscape ideal so much. In the modern times, it faces an serious problem that because copying the West landscape style overly and the Chinese landscape architects now couldn`t understand and use the classical Chinese garden culture, Chinese garden is losing its charisma and fall behind the development of the landscape architecture in the world. The main reason about it is the design without meaning in the garden. This research based on <A Dream of Red Mansion> which is one of the four master pieces in China and the Grand View Garden in the book was regarded as the Eden in China. Although the Grand View Garden was a garden in people`s mind, but it had followed the Chinese gardening rules completely, so we could find the prototype of classical Chinese garden. So first, read the book and collect the materials about the Grand View Garden, then investigated the Grand View Garden in Beijing and Shanghai built by the modern people according to the book. The artistic conception is the special and important character of classical Chinese garden. If the garden without meaning and story, even followed the gardening rules completely is not the classical Chinese garden.

한·중 항공사 승무원 유니폼의 이미지 평가

소적천(Chi Qian Shao),이미숙(Mi Suk Lee) 한국복식학회 2014 服飾 Vol.64 No.8

The purpose of this research is to prepare basic data necessary to develop uniform design by examining the uniforms of Korean and Chinese airline crew. Advanced research, various literature materials related to uniform, as well as a survey on the images portrayed by the different uniforms of the airlines were used as research method, and this was used to investigate its functions and components. The survey was conducted in Incheon International Airport and Gwangju airport from September 1st to 30th of 2013, - targeting 350 people consisting of Koreans, Chinese, and other nationalities who have the experience of using Korean and Chinese aircraft. The research findings are summarized as follows. First, the images of the uniforms were classified into 5 elements: attractiveness, activity, noticeability, femininity, and traditionality. The analysis showed that Korean uniforms, except for Jin Air, received high marks overall, while the Chinese uniforms received lower marks compared to their Korean counterparts. Second, the results were analyzed based on the nationality of the respondents. In regards to Korean airline crews, attractiveness, activity, noticeability, femininity, and traditionality showed statistical significance with Korean respondents, while the significance was seen in attractiveness, activity, femininity, and traditionality for the Chinese respondents. Femininity was the only feature with any significance for the third nation respondents. On the other hand, with regard to Chinese airline crew``s uniform, Korean respondents showed statistical significance in the following features: attractiveness and traditionality, while the Chinese and the third nation respondents did not show any statistical significance in any of the elements.

APP campaigning : How presidential candidates present themselves by LINE and the responses of voters in the 2016 Taiwanese presidential election

Chi-Ying Chen,Shao-Liang Chang 한국인터넷방송통신학회 2017 International Journal of Internet, Broadcasting an Vol.9 No.1

LINE, an instant message App with a powerful capability of transmitting various forms of data, has been overwhelmed in Asia since launched in 2011. Due to its popularity, LINE was first used in the 2016 Taiwanese presidential election. This research utilized a functional approach of campaign communication discourse and political visual images to analyze how candidates managed and presented themselves by textual and visual information on LINE. Regarding the textual information, results revealed their strategy inclined to reverse gender stereotype because the female candidate emphasized policy over character, while the male emphasized character over policy. Both candidates did not fully employ ten image functions because they utilized mostly the emotional and image building functions. The female candidate message achieved the largest total amount of ‘like’ and ‘share’. This study probes into the App campaigning and improve the feasibility and practicability to share knowledge of political communication by new media.

Witty or wicked? The predictors and impact of agreement with user-generated political satires

Chi-Ying Chen,Shao-Liang Chang 한국인터넷방송통신학회 2016 International Journal of Internet, Broadcasting an Vol.8 No.3

User-generated content (UGC) satirizing the presidential candidates was widespread during the 2016 election in Taiwan. Using an experimental design, this study explored the predictors of viewer agreement to satirical UGC, and its influence on viewer attitudes towards candidates after watching the satirical videos from YouTube. Results showed that participants’ agreement with the satirical UGC was predicted by their political cynicism and political information efficacy, but not by candidate favorability. Watching the UGC satirizing the presidential candidates effected the favorability toward the male candidates but not the female candidate. In addition, the evidence suggested that the frequency of exposure to satirical UGC is related to political information efficacy, but not with political cynicism or candidate favorability.

Novel Auto-regressive Measurement of Diamond Tool Wear in Ultra-precision Raster Milling

Shao-Jian Zhang,Suet To,Chi-Fai Cheung,Jian-Jun Du 한국정밀공학회 2012 International Journal of Precision Engineering and Vol. No.

In this paper, a new auto-regressive algorithm is proposed to reconstruct 3D topographic surface for diamond tool wear, using its in-process image. First, based on digital image processing technique, tool wear lands are separated from a tool wear image captured by a CCD camera under a 100X optical system; Second, a traverse search method of arc translation is put forward to eliminate feigned wear lands, and a least square polynomial method is adopted to fit inner- and outer-contours of the wear lands, self-adaptively filtering noises and connecting the discontinuous wear lands; Finally, the auto-regressive calibration method is developed to reconstruct its 3D topographic surface. The wear land is extracted self-adaptively, and the wear area, maximal wear width, average wear width and worn volume can be determined automatically by the algorithm. The reconstructed 3D topography of the tool wear land can be identified, based on the tool wear image captured by SEM. The result indicates that the method is capable of reconstructing 3D topography of the tool wear land and provides a possibility for in-process 3D-wear measurement in ultra-precision raster milling (UPRM) and the algorithm reliability is validated finally. And the influence of tool wear on surface roughness is discussed.

More than popularity matters : How would voters like to get social networking with candidates?

Shao-Liang Chang,Chi-Ying Chen 국제문화기술진흥원 2015 International Journal of Advanced Culture Technolo Vol.3 No.2

An online survey was conducted to assess motivations for using, reliance on, and perceived credibility of political blogs and microblogs during both the Taiwanese general election of 2009 (the blog epoch) and the presidential elections of 2012 (the microblog epoch). Results indicated higher reliance on and motivation for using political blogs than microblogs. Blogs were also perceived to be more credible than microblogs. Respondents who primarily engaged in blogging for information purposes were more likely to judge candidate blogs as highly credible, whereas interest in entertainment emerged as the strongest predictor of the perceived credibility of microblogs. This research also provided quantitative evidence showing how users viewed blogs and microblogs differently in the context of political campaigns. The aim is to explore the pros and cons of blogging and microblogging as a tool for political communication.

The moderating role of motivationsin problematic use of online gaming: A study of live streaming viewers of Twitch

Chi-Ying Chen,Shao-Liang Chang 한국인터넷방송통신학회 2019 International Journal of Internet, Broadcasting an Vol.11 No.2

While the Internet continues to integrate with modern lives, the risks of negative outcomes resulting from problematic use (PU) are also increasing. Although psychological well-being and use motivations have been shown to play major roles in Internet PU, understanding the moderating mechanism is critical for advanced knowledge. The present study employed survey data from users of a live video-game streaming service (LVGS) that is an area rarely been studied. Result concluded a positive moderating effect of escapismmotive (EM)on the association between loneliness and the PU of LVGS, while the moderating mechanism between EM and stress was not indicated. A moderating effect of information seeking (IS) on the relationship between stress and the PU of LVGS was found negative, but no mechanism between IS and loneliness was indicated. This study highlights how the interplay of different motivationand pathologies may induce or prevent video-gamerelated addiction.

Witty or wicked? The predictors and impact of agreement with user-generated political satires

Chen, Chi-Ying,Chang, Shao-Liang The Institute of Internet 2016 International Journal of Internet, Broadcasting an Vol.8 No.3

User-generated content (UGC) satirizing the presidential candidates was widespread during the 2016 election in Taiwan. Using an experimental design, this study explored the predictors of viewer agreement to satirical UGC, and its influence on viewer attitudes towards candidates after watching the satirical videos from YouTube. Results showed that participants' agreement with the satirical UGC was predicted by their political cynicism and political information efficacy, but not by candidate favorability. Watching the UGC satirizing the presidential candidates effected the favorability toward the male candidates but not the female candidate. In addition, the evidence suggested that the frequency of exposure to satirical UGC is related to political information efficacy, but not with political cynicism or candidate favorability.