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RISS 인기검색어
- 검색키워드
- 저자 : Preecha Yingwattanakul (검색결과 2 건)
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Anil Mathur,Preecha Yingwattanakul,이의훈,Cristiane Pizzutt 한국마케팅과학회 2020 마케팅과학연구 Vol.30 No.1
The objective of this research is to examine the factors that promote the onset and continuity of preventive health-care behaviors over the course of one’s life. Using the life course paradigm as an overarching conceptual framework, hypotheses are developed that relate to the role of life events that trigger processes responsible for the initiation and discontinuation of three preventive health-care behaviors: exercising, using dietary supplements or vitamins, and having regular physical exams. The samples used are drawn from the United States, Thailand, South Korea, and Brazil. Results suggest that experience of life events and consequential life-course adaptation processes (socialization, stress and coping, and human development) are important predictors of initiation and discontinuation of preventive health-care behaviors. The relative influence of these explanatory variables varies across cultures, suggesting the importance of contextual factors in explaining preventive health-care behaviors. Implications for further research are also suggested.
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Hans Kasper,Anil Mathur,Fon Sim Ong,Randall Shannon,Preecha Yingwattanakul 한국마케팅과학회 2019 마케팅과학연구 Vol.29 No.4
In countries where pensions are not the main responsibility of employers or governments, workers need to plan for their own postretirement financial well-being. This study investigates the financial preparedness of middle-aged workers in the United States, the Netherlands, Thailand, and Malaysia. Within- and between-country differences of three variables – financial satisfaction, financial knowledge, and saving proneness – are examined as indicators of financial preparation and financial well-being. The life course paradigm provides the basis for the conceptual framework. In addition to structural factors unique to each of the four countries, the study considers the effects of contextual variables, including individual attributes, early-in-life socialization experiences, and variables that locate the person in social structures. The results of this exploratory study show how the impact of these variables on the three indicators of financial preparedness of middle- aged workers differs across the four countries. Socioeconomic status is the only variable that positively affects financial satisfaction in all four countries. The results also shed light on the value of the life course approach for understanding individual- and country- based differences in the levels of preparation for financial wellbeing in later life.
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