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- 저자 : Nissim Otmazgin (검색결과 3 건)
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Hallyu across the Desert: K-pop Fandom in Israel and Palestine
Nissim Otmazgin,Irina Lyan 고려대학교 민족문화연구원 2013 Cross-Currents Vol.- No.9
This study examines the role that fan communities in Israel and Palestine play in the transcultural dissemination of Korean popular music, or “K-pop.” Based on in-depth interviews with fans, a survey of K-pop online communities, discourse analysis of online discussions, and participation in K-pop gatherings, this article examines the practice of K-pop, its localization and institutionalization, and its influence on the identities of fans. Special attention is given to the role of K-pop fans as cultural mediators who create necessary bridges between the music industry and local consumers and thus play a decisive role in globalizing cultures. Typically, literature on the globalization of popular culture either utilizes a top-down approach, depicting powerful media industries as making people across the world consume their products, or emphasizes a bottom-up resistance to the imposition of foreign cultures and values. This article suggests that popular culture consumption not only changes the lives of a few individuals but that these individuals may themselves play a decisive role in connecting globalized culture with local fandom.
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Hallyu across the Asian Continent: Building New Silk Roads through Popular Culture
Nissim Otmazgin 연세대학교 영어영문학과 BK21 Plus 사업단 2023 Situations: Cultural Studies in the Asian Context Vol.16 No.1
Research on the global diffusion of South Korean popular culture, or Hallyu, is generally characterized by a strong focus on the consumption and practice of Hallyu in different parts of the world and its discursive and cultural meaning. Very few studies, however, have examined the possible geopolitical consequences of the massive transfer of Hallyu- related commodities and practices. Focusing on the circulation of Hallyu in the Middle East, this paper analyzes the mechanisms for cultural spread and its intended and unintended consequences, with particular emphasis on the role of fans and fandom in this process. This paper suggests that the transnational circulation of Hallyu has an impact not only on the institutional aspect of transnational relationships, e.g., the creation of transnational cultural markets and the consequential collaboration between all pertinent parties involved in this process (companies, agents, promoters, distributors, retailers, fans, and others) but also on the dissemination of lifestyle commonalities and concepts, which are based on the experience of consuming the same cultural products by different people in different countries.
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An “East Asian” Public Diplomacy? Lessons from Japan, South Korea, and China
Nissim Otmazgin 경남대학교 극동문제연구소 2021 ASIAN PERSPECTIVE Vol.45 No.3
Developed in American and European contexts, public diplomacy theory has found its most receptive audiences in East Asia, expressed in heavy governmental investment in educational and cultural programs meant to foster acceptance and influence within the global community. Examining the state of public diplomacy in Japan, Korea, and China, countries with a strong developmental legacy, globalizing economies, and growing media presence, I analyze the integration of public diplomacy in each country’s diplomatic efforts, the image they want to project to the world, and the institutional change this move has instigated. While public diplomacy has been taking a central position in this region, the East Asian model of public diplomacy features a mixture of state-led initiatives, an increasing investment of resources, and substantial government intervention.
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