Structural Relations of Positive Tourism Impacts on Residents Attitude and Support for Tourism Development in Jeju

장모나(Mona CHANG),임화순(Hwa-soon LIM) 제주대학교 관광과경영경제연구소 2021 産經論集 Vol.41 No.1

Purpose: This study is to draw policy implications for tourism administration and developers to receive support and cooperation of residents for sustainable tourism development. The researchers focused on the positive tourism impacts and their structural relations in order to define more influential factors. Research design, data, and methodology: The Path Analysis conducted in this study measures the path coefficient, specific indirect effect as well as total effect of latent variables in both initial and modified models using PLS-SEM. The researchers analyzed a total number of 627 valid samples out of 650 in eight hot spots of Jeju Island in October 2020. The survey items were selected from references based on the Social Exchange Theory in seven-level Likert scale consisting economic, socio-cultural, and environmental impacts perceived by residents. Results: The assessment results of the initial model did not provide the fundamental explanation of socio-cultural impacts of tourism while the new model demonstrated socio-cultural impacts influenced both economic (t values=16.054, R²=0.355, p<0.001) and environmental impacts (t values = 16.3034, R² = 0.326, p<0.001) significantly. Conclusions: The researchers have now found that positive impacts of social and cultural domains in Jeju Island among residents may be a more fundamental and influential than others.

베스트영어교사 제도에 대한 인식 및 만족도 연구: 제주도 내 초등학교를 중심으로

장모나(Chang, Mona),김희진(Kim, HiJean) 학습자중심교과교육학회 2019 학습자중심교과교육연구 Vol.19 No.5

본 연구의 목적은 제주도 내 초등학교 베스트영어교사 제도에 대한 인식 및 만족도 연구를 통해 발전 방향을 모색하는 데 있다. 베스트영어교사제도는 초등학교의 내국인 TEE인증 교사가 원어민교사를 대체한다는 목적으로 2013년부터 전국에서는 유일하게 제주도에서 시행되고 있는 제도이다. 그러나 제도가 시행된 지 6년이 지난 지금까지 TEE인증 교사의 원어민교사 대체 가능성을 보여줄 이 제도에 대한 기존 연구는 거의 없는 실정이다. 이에 총 9개까지 베스트영어학교가 확대된 2015년 2학 기, 약 4주에 걸쳐 교사 9명, 학생 240명, 학부모 229명을 대상으로 설문 조사를 통해 제도에 대한 인식 및 만족도 연구를 수행하였다. 조사 결과, 첫째, 베스트영어학교의 교사의 자신감과 만족도는 평균 4.50점(만점 5점)과 4점 이상으로 대부분의 항목에서 높은 수준을 보였으나, 인센티브에 대한 만족감은 3.0점으로 상대적으로 낮게 나타났다. 교사들이 느끼는 가장 불만족스러운 부분은 주변의 인식(평균 2.50점)이었 다. 현직 베스트영어교사들은 교육자가 지녀야 할 책임감과 열의가 높고, 학생 관리 능력이 뛰어나다는 효능감을 가지고 있으며, 교육자로서의 책임감은 중압감으로 느끼는 부분이었다. 둘째, 학생과 학부모가 인식하는 베스트영어교사에 대한 흥미도, 만족도, 이해도 부분에서도 수업에 대한 이해도를 제외한 모든 항목에서 4점 이상의 높은 평균을 보였다. 반면 영어로 진행되는 TEE수업 내용에 대한 학생들의 이해도 평균이 비교적 낮은 것은 학생들 간의 영어 능력 편차가 크다는 현실을 반영하는 결과로 보인다. 학생과 학부모들의 85.20%와 69.43%가 원어민 교사와 비교할 때 베스 트영어교사의 수업이 더 효율적이라고 평가가한 조사 결과는 한국어로 의사소통이 자유로운 TEE인증 교사가 원어민교사를 대체한다는 취지의 베스트영어교사 제도의 가장 유력한 장점으로 밝혀졌다. This study aims to investigate perceptions and satisfaction regarding the BEST English Teacher System in elementary schools in Jeju province by administering a questionnaire survey to 9 teachers, 240 students, and 229 school parents involved in the system. The BEST English Teacher System was introduced in Jeju in 2013 in order to encourage TEE certified teachers to maximize their English abilities in large-sized elementary schools in Jeju while replacing one of the English native teachers in the school. The results of the study showed two major points as follows: First, the Best English Teachers showed 4.50 points in self-confidence and 3.54 points in satisfaction with their working conditions and benefits. However, teachers overall satisfaction with the system and satisfaction toward incentives were relatively low showing the mean score slightly above the midpoint (3.00). The lowest mean was found in the satisfaction with others acknowledgement (2.50). Also, the Best English Teachers had both self-efficacies and pressures. Being nationally qualified teachers, they were proud of their abilities with management of students and they perceived themselves to be prepared with a sense of duty. Second, overall satisfaction of students and parents at the Best English Schools were, on average, above 4.00 points. However, the levels of understanding in English classes conducted by native English speakers and the Best English Teachers were 3.22 and 4.27, according to the students responses, while those were 3.20 and 3.87 according to the parents responses. The low level of understanding of English classes in English seems to reflect the fact that there is a large variation in English proficiency among students. In addition, 85.20% of the students and 69.43% of the parents answered that the teaching efficiencies of the Best English Teachers were higher than that of native English teachers. They pointed out that the advantage of the Best English Teachers was that they could understand the students better and could communicate with them in Korean as well as in English. However, as there are regional limitations, it will be necessary to continue research on ways to expand similar systems to broader areas.

Review of the Relationship between Characteristics of Smart Tourism Information and Tourist Behavioral Intentions Using Meta-analysis

Yousoon Heo(허유순),Mona Chang(장모나),Yongbok Choi(최용복) 제주대학교 관광과경영경제연구소 2019 産經論集 Vol.39 No.3

Purpose - This study aims to improve the understanding of the analytical method by examining the methodology of meta-analysis. It is aimed to apply and interpret the meta-analysis that can be validated and deemed reliable. In addition, we intend to grasp the characteristics of smart tourism information by exploring the relationship between ubiquitous environment represented by STE (Smart Tourism Environment) and TDMS (Tourism Decision-Making System) which are expected to be continued. In addition, the results of the empirical study on the relationship between the characteristics of smart tourism information and the behavioral intentions of tourists will be sought in the follow-up research. Research design, data, and methodology - In order to verify the three research hypotheses according to the problems of this study, 580 papers was researched on the subject of smart tourism from domestic academic DBs. We collected 59 research papers by classifying the researches on which the empirical research was conducted. The data suitable for the study were selected and finally the 17 research subjects were carefully chosen. Then, meta-analysis was performed using R 3.5.1. and Stata 15.0 programs as a tool. Results - A total of 31 statistics were identified from the review of 17 previous studies on the relationship between the characteristics of smart tourism information and tourists behavioral intentions. First, the effect size of the characteristics of smart tourism information on the behavioral intentions of tourists was r=.547(Usefulness r=.579, ease of Use r=.511). Second, the usefulness and ease of use of smart tourism information characteristics that affect tourists behavioral intention in preliminary studies were 253.68(df=15, p<.0001), 244.47(df=14, p<.0001), the effect sizes are heterogeneous, and I2 value 94% is very heterogeneous. Third, the results of examining funnel plots of all the researches to diagnose the publication bias of the relevant researches are broadly symmetrical in general, but Egger verification did not show the publication bias in the study. Conclusions - It provides practical implications in that it has explored and analyzed empirically the factors affecting the decision making of tourists in the absence of clear definition and substance about ubiquitous environment in smart tourism up to now.

Jeju Wellness Therapy Nogorogi : Experimental analysis for the possibility

김재홍(Jaehong Kim),장모나(Mona Chang),최민주(Min Joo Choi),김민철(Mincheol Kim) 제주대학교 관광과경영경제연구소 2020 産經論集 Vol.40 No.1

Purpose – The purpose of this study is to introduce the characteristics and significance of Jeju-type wellness therapy „Nogorogi‟, and to find a more effective acupressure therapy method by revealing the difference in pain sensitivity according to the pressure direction of the acupressure therapy. Research design, data, and methodology – The researcher selected 17 randomly selected female subjects from the students of A sports center in Jeju city. In this study, the Jeju-type massage „Nogorogi‟ was focused on women with high sensitivity because they focused on giving a comfortable feeling. In particular, the study participants explained the purpose and method of research and collected the final analysis data. The statistical analysis in this study used SPSS 19.0 program and SmartPLS 3.0. Results – In this study, the age range was 26 to 55 years, with an average age of 39 years. In addition, height, weight, waist size and corresponding body mass index (BMI) were measured. As a result of analysis, the pressure threshold is smaller than 1, so the center pressure threshold is smaller than the navel pressure threshold. These results suggest that the „Nogorogi‟ massage needs to be favored with a central tenderness threshold in terms of painless and comfortable massage. Also, as in the analysis conducted in this study, it was confirmed that there is no difference in the ratio of the tenderness threshold between the left and the right. These results show that „Nogorogi‟ massage needs to be done regardless of the left and right side. Conclusions – In terms of implications, these results need to be done according to the personal physical characteristics of the subject, and especially in women, the ratio of right tenderness threshold is confirmed. In this study, however, further analysis should be performed on the root cause of the influence of the individual s physical characteristics on the right side only. Considering the increasing demand for well-being and wellness tourism in the future, we hope this study will be an opportunity to inform the necessity of establishing basic theory for the professionalism of numerous massage and acupressure practitioners in the wellness tourism industry on Jeju Island.

A study on revitalizing food tourism in Jeju Island using text mining of visitors’ blog expressions

Yoon, Donghwa(윤동화),Chang, Mona(장모나),Ahn, Jinhyun(안진현) 한국관광레저학회 2021 한국관광레저학회 학술발표대회 Vol.2021 No.12

Evaluation on Overtourism in Jeju Island

Kwang-Woong Choi(최광웅),Mincheol Kim(김민철),Mona Chang(장모나),Bon-Jun Koo(구본준) 제주대학교 관광과경영경제연구소 2019 産經論集 Vol.39 No.2

Purpose - The main purpose of this study is to find out the relative importance of the problems caused by over-tourism in Jeju Island and to provide a clue for policy response to the problems caused by over-tourism in Jeju at this time. Specifically, we will investigate the perception of problems caused by over-tourism felt by Jeju residents through surveying Jeju residents and seek areas that require policy response, especially among problems caused by over-tourism through analysis using IPMA (Importance-Performance Matrix Analysis). Research design, data, and methodology - In this study, SmartPLS 3.0 software was used to perform IPMA (Importance-Performance Map Analysis) analysis based on PLS-SEM (Partial Least Squares - Structural Equation Modeling). Result -The first quadrant, where both importance and performance (the degree of awareness of the damage) are measured highly, is the ecological environment and living prices. On the other hand, it can be seen that the items located in the second quadrant are issues of high importance but low level of damage, but the level of destruction of local legitimacy (regional culture and habits) in Jeju Island is still not worrisome. Items located in the third quadrant includes low importance and performance, and relatively low priority, such as stench, privacy violations, and declining kindness. The issues located in the fourth quadrant should be seen as the most pressing issues, such as traffic jams, trash, damage to historical sites and damage to the real estate market Conclusion - The theoretical contribution of this study, firstly, as a relatively recent field of research, was intended to expand the theoretical understanding and base of over-tourism of the island s tourist destination by studying the problem of over-tourism, especially in the field of over-tourism, which lacks a domestic theoretical background, through literature research. Second, by addressing important issues in Jeju, we can compare problems caused by over-tourism in urban areas with those caused by over-tourism in island tourist destinations. In addition, Jeju residents attempted to analyze problems related to over-tourism into a new relationship called criticality and degree of victimization to prevent over-tourism, providing important clues in setting policy priorities for policy authorities.