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RISS 인기검색어
- 검색키워드
- 저자 : Kwang-Woong Choi(최광웅) (검색결과 4 건)
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島嶼観光地の価値評価に関する研究 -牛島の開発と保全を対象に-
崔光雄 ( Choi¸ Kwang-woong ),徐鏞健 ( Suh¸ Yong-kun ) 동북아관광학회 2021 동북아관광연구 Vol.17 No.3
本稿は、韓国済州島に隣接した島嶼地域であり、観光公害(オーバーツーリズム問題)が深刻とされる「牛島」を対象とし、開発と保全に対する経済的価値を評価することで、島嶼観光の持続可能性を論じることを、主な目的としている。 Delphiサーベイでは、牛島の属性の相対的重要度の調査とともに、各々の属性が開発属性であるのか、あるいは保全属性であるのか、専門家の意見をまとめた。そして、因子分析により、価値評価対象となる因子を選定した。最終的に、1つの保全因子と、2つの開発因子に対する価値評価を遂行した。 研究の結果として、観光客の限界支払意思額は「混雑とホスピタリティ」の改善に対し、4,471ウォン、「持続可能性のための努力」に対し、1,194ウォンと推定され、牛島を訪れた観光客は、「混雑とホスピタリティ」の改善を最も重視していることが判明した。そして牛島の持続可能性のためには「保全型開発因子」の改善が求められると提言した。 This study investigates the balance between development and conservation of small island tourism destinations through valuation and to explore directions for sustainable tourism destinations. The Delphi survey determined which of the various properties of U-do is more important, and whether each property corresponds to a development property or a conservation property. Through factor analysis, the properties subject to valuation were selected to announce that valuation was performed for one conservation property and two development properties. The study considered that the derived development property was a “preservative development property,” which sought to protect U-do’s sustainability. From the analysis using the discrete choice experiment, the study estimated the probability random parameters logit model and the marginal willingness to pay. The estimation results were statistically insignificant for all “Beautiful Scenery” properties and statistically significant for “Congestion and Hospitality” and “Efforts for Sustainability.” The marginalwillingness to pay estimates were the largest when the problem of “Congestion and Hospitality” was resolved, followed by “Efforts for Sustainability.” For U-do, the research site, the “Congestion and Hospitality” property required improvement with top priority, followed by “Efforts for Sustainability.”
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Kwang-Woong Choi(최광웅),Yong-Kun Suh(서용건) 제주대학교 관광과경영경제연구소 2019 産經論集 Vol.39 No.2
Purpose - The purpose of the study is to carry out exploratory research to establish a comprehensive tourism education plan for the Jeju Special Self-Governing Province on the basis of the Activation Ordinance for Tourism Education in Jeju Special Self-Governing Province. Research design, data, and methodology - The aim is to present the vision and direction of Jeju tourism education in a large framework based on various status analyses related to tourism education and the survey results of provincial residents. Based on the analysis of the status of Jeju tourism in terms of quantity, the change and prospects of Jeju tourism environment, and the survey of tourists who visit Jeju, the survey is conducted to find out what kind of tourism education is required. In addition, through a survey on tourism education to the provincial people, the improvement points of the current tourism education are derived and what tourism education is required. Result - Based on the results of the study, the vision to reflect and utilize the Activation Ordinance of Tourism Education in Jeju Special Self-Governing Province is presented as follows. The Jeju Special Self-Governing Province s vision for tourism education was set as Global Tourism Jeju, emphasizing the importance of globalization above all else to induce quantitative and qualitative growth of Jeju tourism and to leap into a more advanced tourist destination internationally. The goals for non-compliance are largely presented by the tourism sector workers and ordinary citizens. Those who work in the tourism sector are presented by enhancing professionalism through the reinforcement of one capacity, raising awareness of two kindnesses, expanding opportunities for providing three education, understanding of one tourism in the case of ordinary citizens, raising awareness of two kindnesses and providing educational opportunities for three tourism common sense. Conclusion - It is proposed that the provincial government form a consultative body for tourism education to activate tourism education and enable systematic management and operate it steadily. The Provincial Council for Tourism Education ultimately proposes to play an advisory role in the designation of educational institutions that specialize in tourism education.
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Evaluation on Overtourism in Jeju Island
Kwang-Woong Choi(최광웅),Mincheol Kim(김민철),Mona Chang(장모나),Bon-Jun Koo(구본준) 제주대학교 관광과경영경제연구소 2019 産經論集 Vol.39 No.2
Purpose - The main purpose of this study is to find out the relative importance of the problems caused by over-tourism in Jeju Island and to provide a clue for policy response to the problems caused by over-tourism in Jeju at this time. Specifically, we will investigate the perception of problems caused by over-tourism felt by Jeju residents through surveying Jeju residents and seek areas that require policy response, especially among problems caused by over-tourism through analysis using IPMA (Importance-Performance Matrix Analysis). Research design, data, and methodology - In this study, SmartPLS 3.0 software was used to perform IPMA (Importance-Performance Map Analysis) analysis based on PLS-SEM (Partial Least Squares - Structural Equation Modeling). Result -The first quadrant, where both importance and performance (the degree of awareness of the damage) are measured highly, is the ecological environment and living prices. On the other hand, it can be seen that the items located in the second quadrant are issues of high importance but low level of damage, but the level of destruction of local legitimacy (regional culture and habits) in Jeju Island is still not worrisome. Items located in the third quadrant includes low importance and performance, and relatively low priority, such as stench, privacy violations, and declining kindness. The issues located in the fourth quadrant should be seen as the most pressing issues, such as traffic jams, trash, damage to historical sites and damage to the real estate market Conclusion - The theoretical contribution of this study, firstly, as a relatively recent field of research, was intended to expand the theoretical understanding and base of over-tourism of the island s tourist destination by studying the problem of over-tourism, especially in the field of over-tourism, which lacks a domestic theoretical background, through literature research. Second, by addressing important issues in Jeju, we can compare problems caused by over-tourism in urban areas with those caused by over-tourism in island tourist destinations. In addition, Jeju residents attempted to analyze problems related to over-tourism into a new relationship called criticality and degree of victimization to prevent over-tourism, providing important clues in setting policy priorities for policy authorities.
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