THE DETERMINANTS OF CONSUMER’S INTENTION TO CONTINUE TO USE OR APPLY FOR THE DEPARTMENT STORE CO-BRANDED CREDIT CARD

Mei-Fang Chen,Chih-Hao Chiang 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7

Marketers commence to use types of brand alliance strategies including co-branding. Many previous studies focused on the strategic performance of the co-branded credit card or loyalty programs. The introduction of the department store co-branded credit card successfully increases revenues and expands the market shares for both the banking industry and the department store industry in Taiwan. In view of the importance of co-branding strategy to extend market share for both the banking industry and the retailing industry in Taiwan, it is worthy to have a better understanding of whether or not consumer’s affective loyalty to the bank and/or consumer’s affective loyalty to the department store will influence his/her attitude toward the department store co-branded credit card, which in turn influence his/her intention to continue to use or apply for the co-branding credit card. This study aims to ascertain what factors determine consumer’s intention to continue to use and/or to apply for the department store co-branded credit card. This study collected data on the Internet Website from December 8, 2013 to January 30, 2014. A total of 444 valid data were used in this study. The two-stage procedure of structural equation model (SEM) analysis was conducted to examine the hypothetical causal relationship in the proposed theoretical model. The results indicate that for those who had applied for the department store co-branded credit card, consumer’s affective loyalty to the bank and consumer’s affective loyalty to the department store indeed exert positive impacts on his/her attitude toward department store co-branded credit card, which in turn influence his/her intention to continue to use the co-branded credit card. In addition, for those who did not have the department store co-branded credit card, consumer’s affective loyalty to the department store can induce his/her attitude toward department store co-branded credit card, which in turn influences his/her intention to apply for co-branding credit card. The implications and suggestions for both the banking industry and the retailing industry are also provided in this study.

Self-Management Programs on eGFR, Depression, and Quality of Life among Patients with Chronic Kidney Disease: A Meta-Analysis

Mei-Chen Lee,Shu-Fang Vivienne Wu,Nan-Chen Hsieh,Juin-Ming Tsai 한국간호과학회 2016 Asian Nursing Research Vol.10 No.4

Purpose: Chronic kidney disease (CKD) is a condition characterized by the gradual loss of kidney function over time. Self-management programs have been widely applied to chronic disease education programs, which are designed to delay deteriorating kidney functions, preclude depression, and improve quality of life. This study aims to analyze effectiveness of self-management programs in bettering CKD patients' eGFR, mitigating depression symptoms and improving quality of life in randomized control or clinical trials. Methods: Using key terms, a search was conducted in English-language, peer-reviewed journals on CKD that were published between 2002 and 2014 on databases including CINAHL, Cochrane Library, MEDLINE. The measurable variables included CKD patients' eGFR, depression, and quality of life. Random and fixed effects meta analysis were applied with standard error and correlation based measure of effect size. Results: Eight studies met the inclusion criteria. A self-management program significantly impacted CKD patients' depression and mental quality-of-life dimensions, with an effect size of .29 [95% confidence interval (CI) (0.07, 0.53)] and .42 [95% CI ( 0.75, 0.10)]. However, the intervention of a selfmanagement program had no significant effect on patients' eGFR as well as physical quality-of-life dimensions, with effect sizes of .06 [95% CI ( 0.69, 0.81)] and .16 [95% CI ( 0.81, 0.50)]. Conclusions: Self-management programs of patients with chronic kidney disease can improve the depression and mental quality of life. Aside from providing more objective evidence-based results, this study provides a reference for clinical health care personnel who tend to patients with CKD.

Antioxidant Peptide Purified from Enzymatic Hydrolysates of Isochrysis Zhanjiangensis and Its Protective Effect against Ethanol Induced Oxidative Stress of HepG2 Cells

Mei-Fang Chen,Yuan Yuan Zhang,Mei Di He,Cheng Yong Li,Chun Xia Zhou,Peng Zhi Hong,Zhong-Ji Qian 한국생물공학회 2019 Biotechnology and Bioprocess Engineering Vol.24 No.2

Marine microalgae have been widely applied in cosmaceuticals, nutraceuticals, and functional foods. In the present study, we first investigated the hepatoprotective effects of peptide purified from microalgae, Isochrysis zhanjiangensis on HepG2 cells alcoholic injury. I. zhanjiangensis was hydrolyzed utilizing chymotrypsin, trypsin, pepsin, and by vitro gastrointestinal digestion. Among hydrolysates, the gastrointestinal hydrolysate showed relatively high free radical scavenging ability preliminarily and was purified with following sequential chromatography methods. The amino acid sequence and molecular mass of the purified peptide from I. zhanjiangensis (PIZ) was identified as Asn-Asp-Ala-Glu-Tyr-Gly-Ile-Cys-Gly-Phe (NDAEYGICGF; MW, 1088.16 Da) via Q-TOF ESI/MS. Additionally, PIZ attenuated ethanol-induced cytotoxicity and inhibited the production of intracellular reactive oxygen species by DCFH-DA assay. Western blot results showed that superoxide dismutase (SOD) and glutathione (GSH) levels up-regulated with PIZ treatment before alcohol exposure while gamma-glutamyltransferase (GGT) protein expression down-regulated. These results provide an opportunity to discover new highly active peptide against alcohol toxicity in HepG2 cells.

THE DETERMINANTS OF CONSUMER’S INTENTION TO CONTINUE TO USE OR APPLY FOR THE DEPARTMENT STORE CO-BRANDED CREDIT CARD

Mei-Fang Chen,Chih-Hao Chiang 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.10

Marketers commence to use types of brand alliance strategies including co-branding. Many previous studies focused on the strategic performance of the co-branded credit card or loyalty programs. The introduction of the department store co-branded credit card successfully increases revenues and expands the market shares for both the banking industry and the department store industry in Taiwan. In view of the importance of co-branding strategy to extend market share for both the banking industry and the retailing industry in Taiwan, it is worthy to have a better understanding of whether or not consumer’s affective loyalty to the bank and/or consumer’s affective loyalty to the department store will influence his/her attitude toward the department store co-branded credit card, which in turn influence his/her intention to continue to use or apply for the co-branding credit card. This study aims to ascertain what factors determine consumer’s intention to continue to use and/or to apply for the department store co-branded credit card. This study collected data on the Internet Website from December 8, 2013 to January 30, 2014. A total of 444 valid data were used in this study. The two-stage procedure of structural equation model (SEM) analysis was conducted to examine the hypothetical causal relationship in the proposed theoretical model. The results indicate that for those who had applied for the department store co-branded credit card, consumer’s affective loyalty to the bank and consumer’s affective loyalty to the department store indeed exert positive impacts on his/her attitude toward department store co-branded credit card, which in turn influence his/her intention to continue to use the co-branded credit card. In addition, for those who did not have the department store co-branded credit card, consumer’s affective loyalty to the department store can induce his/her attitude toward department store co-branded credit card, which in turn influences his/her intention to apply for co-branding credit card. The implications and suggestions for both the banking industry and the retailing industry are also provided in this study.

THE IMPACTS OF FEAR APPEALS ON PRO-ENVIRONMENTAL BEHAVIOR AND IMPORTANT DETERMINANTS

Mei-Fang Chen 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7

Scientific evidence indicates that a significant human contribution towards the world’s climate change. Human lifestyles and behavior need changing to reach the goal of environmental sustainability. Previous studies indicate that fear or threat appeals in advertising campaigns can lead to changes in attitude and, subsequently, behavioral changes. The main aim of this study is to examine the impact of viewing different degrees of fear appeals of climate change on an individual’s intention to engage in pro-environmental behavior. In addition, the possible factors influencing an individual’s intention to engage in pro-environmental behavior may vary after viewing narratives of different degrees of fear-inspiring climate change are also examined. A total of 217 undergraduate students were assigned to one of the experimental conditions: no fear appeal, low-fear appeal, and high-fear appeal. The fear manipulation check results are consistent with the prominent hypothesis of the drive theory model, an inverted-U-shaped response pattern to increasing levels of fear. The results of ANOVA tests indicate that the participants who view the no-fear appeal text will have more intention of engaging in pro-environmental behavior than their counterparts, those who view the high-fear appeal text. The results of multiple regression equation analysis reveal that an individual’s moral obligations play an important determinant of his/her intention to engage in pro-environmental behavior across both conditions. But in the high-fear appeal condition, an individual’s perception of collective efficacy also plays an important determinant. Practical implications for pro-environmental behaviors are also provided.

AN EXTENDED PROTECTION MOTIVATION THEORY MODEL OF ENERGY SAVINGS AND CARBON REDUCTION BEHAVIORAL INTENTIONS --THE MEDIATION ROLE OF PROTECTION MOTIVATION

Mei-Fang Chen 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07

On the basis of the protection motivation theory (PMT) research model, this study employed perceived moral obligation as a determinant to improve predictions of people’s intention to engage in energy savings and carbon reduction behavior aimed at mitigating the threat of environmental climate change through their protection motivation. The sample comprised 930 participants who completed self-reported questionnaire surveys in Taiwan. The empirical results of structural equation modeling indicated that the extended PMT model was more explanatorily powerful than the original model. The results not only confirmed that people’s perceived moral obligation plays a crucial antecedent role in predicting their intention to engage in energy savings and carbon reduction behavior but also verified the mediation effects of protection motivation in the extended PMT model.

FACTORS INFLUENCING USAGE BEHAVIOR OF ONLINE FOOD DELIVERY PLATFORM SERVICES DURING THE COVID-19 PANDEMIC

Mei-Fang Chen 글로벌지식마케팅경영학회 2023 Global Marketing Conference Vol.2023 No.07

This study aims to integrate the protection motivation theory (PMT) model and attitude to explore the factors influencing consumers’ usage behavior toward online food delivery platform services (OFDPSs) during the COVID-19 pandemic. The utilitarian value and hedonic value of OFDPSs, which may influence consumers’ attitude, were also included in the integrated research model. This study collected a total of 384 participants who are with experience in using OFDPSs during the COVID-19 pandemic in Taiwan for analysis

HOW CUSTOMER ENGAGEMENT INFLUENCES USER ELOYALTY TO ONLINE HOTEL-BOOKING WEBSITES: ETRUST AS A MEDIATOR

Mei-Fang Chen 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07

An increasing number of Internet users use hotel booking websites and online travel agencies to arrange trips and search for information related to their travels. This study investigates the impact of customer engagement on user perceptions of the quality and value of an online hotel-booking website, as well as whether such perceptions further influence user trust in online websites (eTrust) and result in behavioral intention of eLoyalty. The empirical results of structural equation modeling analysis of 400 questionnaire results collected in Taiwan reveal that customer engagement has a positive impact on perceived website quality (i.e., usability, ease of use, entertainment, and complementarity), which in turn influences perceived value. The results do not show a direct impact from customer engagement on perceived value. Finally, the results verify that eTrust mediates the relationship between consumers’ perceived website quality and behavioral intention of eLoyalty toward an online hotel-booking website; eTrust also mediates the relationship between consumers’ perceived value and behavioral intention of eLoyalty toward an online hotel-booking website. The findings provide both academic researchers and practitioners with a better understanding of customer engagement and facilitate development of more effective customer engagement strategies for online booking platforms.

THE IMPACTS OF FEAR APPEALS ON PRO-ENVIRONMENTAL BEHAVIOR AND IMPORTANT DETERMINANTS

Mei-Fang Chen 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.2

Scientific evidence indicates that a significant human contribution towards the world’s climate change. Human lifestyles and behavior need changing to reach the goal of environmental sustainability. Previous studies indicate that fear or threat appeals in advertising campaigns can lead to changes in attitude and, subsequently, behavioral changes. The main aim of this study is to examine the impact of viewing different degrees of fear appeals of climate change on an individual’s intention to engage in pro-environmental behavior. In addition, the possible factors influencing an individual’s intention to engage in pro-environmental behavior may vary after viewing narratives of different degrees of fear-inspiring climate change are also examined. A total of 217 undergraduate students were assigned to one of the experimental conditions: no fear appeal, low-fear appeal, and high-fear appeal. The fear manipulation check results are consistent with the prominent hypothesis of the drive theory model, an inverted-U-shaped response pattern to increasing levels of fear. The results of ANOVA tests indicate that the participants who view the no-fear appeal text will have more intention of engaging in pro-environmental behavior than their counterparts, those who view the high-fear appeal text. The results of multiple regression equation analysis reveal that an individual’s moral obligations play an important determinant of his/her intention to engage in pro-environmental behavior across both conditions. But in the high-fear appeal condition, an individual’s perception of collective efficacy also plays an important determinant. Practical implications for pro-environmental behaviors are also provided.

Different genomic DNA methylation patterns between male and female adults of white-backed planthoppers Sogatella furcifera

Mei Zhang,Jia-Lin Chen,Xiao-Sui Zhou,Shi-Ke Liang,Guang-Hong Li,Fang-Hai Wang 한국응용곤충학회 2014 Journal of Asia-Pacific Entomology Vol.17 No.4

DNAmethylation plays a key role in gene regulation and phenotype variation in many organisms. The aimof thisstudy was to survey the frequency and variation of cytosine methylation at CCGG sequences in adult male andfemale planthoppers Sogatella furcifera, a major rice pest in Asia, and to determine the occurrence ofmethylationchanges associatedwith sexual dimorphismusingmethylation-sensitive amplification polymorphism. 1131DNAfragments including CCGG siteswere amplified using 36 pairs of selective primers: about 191methylated bandswere identified. Inmale planthoppers,we got a total of 581 bands, including 40 fully-methylated bands, 65 hemimethylatedbands and 476 none-methylated bands, so the fully-methylated ratio, hemi-methylated ratio andtotal methylated ratio were 6.88%, 11.19% and 18.07%, respectively. In the female planthopper, there were atotal of 550 bands, including 44 fully-methylated bands, 42 hemi-methylated bands and 464 none-methylatedbands. The fully-methylated ratio was 7.64% in female planthoppers, which was slightly higher than in themale planthoppers, however, the hemi-methylated ratio was lower (8.00%) in the female compared with themale planthopper. Altogether, 46 DNA bands displayed variable cytosine methylation patterns between maleand female samples: 20 of themoccurred only inmale samples and 26 only in female samples. Thus, the genomemethylation patterns are different between male and female adults. The results suggest that DNA methylationmight be related to sexual differentiation and development in S. furcifera.