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      저자 : Florian Kohlbacher (검색결과 2 건)
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      • KCI등재

        Natural disasters and the life course paradigm: The case of 2011 Japanese triple disaster

        Pakakorn Rakrachakarn,Florian Kohlbacher 한국마케팅과학회 2020 마케팅과학연구 Vol.30 No.1

        Recent research in several disciplines suggests the use of the life course paradigm for understanding the effects of natural disasters on people. This study examines the effects of the March 2011 Japanese disaster in the context of the life course paradigm. While all previous studies on the effects of natural disasters have been based on surveys using retrospective measures of disasters and their effects, the present study is unique in that it uses data from surveys completed before and after the Japanese disaster, allowing the assessment of the effects of this disaster from a natural experiment. The findings support the value of the life course paradigm in understanding the processes by which people’s lives are affected by disasters, including their consumption behaviors in response to disasters.

      • SSCISCOPUSKCI등재

        Gender Portrayals of Older People in Japanese Television Advertisements

        Michael Prieler,Florian Kohlbacher,Shigeru Hagiwara,Akie Arima 숙명여자대학교 아시아여성연구원 2017 Asian Women Vol.33 No.1

        There is extensive research about gender representations in advertisements, but little research has been conducted regarding gender portrayals of older people. Based on a content analysis of 2,972 Japanese television advertisements from 1997 and 2007, we identified gender stereotypes of older people including: a higher percentage of depicted older males than older females, more females in advertising for the cosmetics/toiletries products, and males being shown more often in the workplace and females at home. Surprisingly, gender differences were even more pronounced in 2007 than in 1997, with even more males than females appearing in the television advertisements, and males being depicted more favourably than females. The potential effects of such representations on audiences are discussed based on social cognitive theory and cultivation theory.

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