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- 저자 : Chengpang Lee (검색결과 1 건)
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Caught between State and Motherhood: The Public Image of Female Entrepreneurs in Singapore
Ling Han,Chengpang Lee,Gracia Jieyi Lee 숙명여자대학교 아시아여성연구원 2021 Asian Women Vol.37 No.2
Despite being known as a society with a high level of entrepreneurial activity, studies on female entrepreneurs in Singapore are sparse, and the proportion of women partaking in entrepreneurship remains low. As studies have shown, the socially constructed image of female entrepreneurs has the effect of either encouraging or impeding women’s entrepreneurial activities. This article explores the public image of female entrepreneurs and their changing status by tracing their media representation in Singapore’s major newspapers from the early 1980s to recently. Using content analysis from two major newspapers, we analyze how female entrepreneurs are constructed in the media and the changing discourse over time. We find that the discourse on female entrepreneurship presents persistent gender stereotypes centering on a few role models. These discourses show an embodiment of Singapore’s nationhood to encourage entrepreneurship through incorporating women’s roles at both the national economic and the domestic level to further the nation’s economic development. In recent years, while more young women entrepreneurs have emerged, their gender is seldom clearly identified in the news media unless they also embrace their roles as homemakers and child bearers. Our findings suggest that despite the government’s promotion of entrepreneurship to encourage women’s participation, the public image of a successful female entrepreneur has always been one that could contribute both to economic production and to homemaking and childbearing to further the nation. This image may subject women to the constant pressure of multiple role conflicts and also conceal alternative images of women entrepreneurs who depart from conventional stereotypes.
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