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The Roles of Personal Innovation and Task Technology Fit in Mobile Payment Retention
Laddawan Kaewkitipong(Laddawan Kaewkitipong ),Charlie Chen(Charlie Chen),Shanshan Lou(Shanshan Lou) The International Academy of Global Business and T 2023 The International Academy of Global Business and T Vol.19 No.2
Purpose - This research aims to investigate the continuance intention of mobile payment services in Thailand based on the perceived innovativeness (PI) and task-technology fit (TTF) theories. The high attrition rate of mobile payment services in the market and lack of studies exploring the effect of personal attributes on continuance intention motivate the research. Design/Methodology/Approach - 544 Thai mobile payment users were surveyed. Relationships between mobile technology skills, perceived usefulness of mobile payment services, perceived ease of use, PI, TTF, and continuance intention were analyzed using structural equation modeling (SEM). Findings - The results indicate that perceived usefulness is the primary antecedent for TTF. Both TTF and PI were also found to have a significantly positive effect on the increase of continuance intention to use mobile payment services. Moreover, PI was found to have a strong negative moderating effect on the relationship between perceived task-technology fit and the continuance intention of using mobile payment services. Research Implications - The findings provide important insights for mobile payment service providers on how to effectively target users and increase the intention to continue using mobile payment services.
Continuance Intention Toward Second-generation Mobile Instant Messaging App of LINE in Taiwan
Bao Q. Duong,Charlie Chen,Craig Van Slyke 한국경영정보학회 2023 Asia Pacific Journal of Information Systems Vol.33 No.4
The second-generation mobile instant messaging (SMIM) proliferates with various relationship management functions: group chats, audio/video chats, file sharing, real-time location sharing, and nonverbal graphics, such as emojis and stickers. This study integrates the important but often overlooked affordances theory into innovation diffusion and proposes an SMIM continuance intention model. SMIM is a social affordance platform for users to develop new friendships and maintain their relationships. Integrated diffusion of innovation and affordance theoretical frameworks, this study investigates the influence of four factors on the success of using SMIM apps to improve friendship development and relationship management. Data were collected from 231 participants using a survey questionnaire in a public university in Taiwan. The findings confirm the effects of friendship development and relationship maintenance on the intention of users to continue using SMIM apps. Implications for research and practice are discussed.