http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : Candy Lim Chiu (검색결과 5 건)
- 무료
- 기관 내 무료
- 유료
-
American Film Industry Challenges in China: Before and During COVID-19 Outbreak
Candy Lim Chiu,Jason Lim Chiu,Han-Chiang Ho,Zhicheng Zu KINFORMS 2020 Management Review Vol.15 No.2
The stagnation of the U.S. film market opened doors for Hollywood to depend on Chinese significant huge revenues;investments;and growth opportunities. Hollywood becomes a destination for Chinese outbound capital. However;before and during the pandemic outbreak;it shows how incredibly vulnerable Hollywood is in accessing the world s biggest market. This study analyzes the challenges of the Hollywood film industry in China;such as rampant piracy;strict content censorship;US-China trade war;and the recent COVID-19 pandemic outbreak. This study sheds light on the gaps in the existing US-China relationships in the film industry. The original contribution of this research is to set guiding questions that can facilitate a strategic analysis of the film industry and how they will emerge from this crisis.
-
Candy Lim Chiu,Qiyue Wang,Han-Chiang Ho,Jiang Zhang,Fusu Zhao 한국마케팅과학회 2019 Journal of Global Fashion Marketing Vol.10 No.4
Chinese men are now confronted by the very same pressures that women have faced in attempting to attain the ideal physical appearance which leads to more men are spending money on skincare products. This paper applies the ABC (affect-behaviorcognition) model of attitudes and aims to identify factors that influence the affective and cognitive attitude of young Chinese male consumers towards purchasing intention of men’s facial care products. The conceptual model was tested using sets of questionnaires that are distributed to male university students. The total sample consists of 402 respondents. Structural Equation Modeling (SEM) was used as a statistical method to assess the statistical significance of the proposed relationships among sets of observed variables. The results indicated that social recognition, social expectation, and word-of-mouth significantly influence Chinese young men affective component to buy facial care products, while cognition component successfully mediated between word-of-mouth, aesthetic appearance, health concern, and purchase intention. Although facial care products are traditionally associated with women, the current research contributes to knowledge of the importance and trend of the men’s facial care segment in Asia.
-
Analysis of Young Chinese Purchase Intention on TikTok Live Streaming
Qingqing Hua,Candy Lim Chiu KINFORMS 2022 Management Review Vol.17 No.1
Nowadays, social commerce (S-commerce) has been pervasive and has become the mainstream sales and purchase channel. Live streaming as a form of S-commerce is the most popular and promising online commerce in recent years. Live streaming is based on real-time communication, which builds an instant relationship between live streamers and viewers, and this connection greatly helps emotional resonance and marketing promotion. As Generation Z gradually becomes the primary users of social media and their purchasing power continues to increase, it is significant for businesses and scholars to explore the internal connection between Generation Z and live streaming shopping. However, even though there are many surveys and reports on Generation Z, their studies have not thoroughly analyzed the purchase intention of Generation Z on live streaming. Therefore, building a conceptual framework by integrating the technology acceptance model (TAM) and the uses and gratifications theory (UGT), this study measures Generation Z users' purchasing intention on TikTok, Chinese mainstream live streaming platform. The results identify that users' perceived ease of use, perceived usefulness, motivations for ritualized use, and instrumental use are significantly associated with their purchase intention through live streaming. This paper provides theoretical and managerial implications for scholars and marketers.
-
Facebook Users in United Arab Emirates: Underlying the Factors and Demographic Analysis
Somkiat Mansumitrchai,박주희,Candy Lim Chiu 한국마케팅학회 2014 ASIA MARKETING JOURNAL Vol.16 No.1
This study examined the use of Facebook in United Arab Emirates. There were two objectives of this study. The first purpose was to identify the motive for the use of Facebook among people in U.A.E. This study conducted the survey using both qualitative and quantitative methods. One hundred eighty-three working people were used from the survey. Thirty-five questions identified from the interviews were used for the questionnaire design in quantitative method. Factor analysis showed six factors namely usefulness, usage, reliability, making new friends, ethical issue and openness of information. The total variance explained by all the factors was fifty-two percent. This study also examined the demographic variables whether they would play an important role in using the social network site. The study included two more variables, income and married status, which were not frequently examined by previous studies. MANOVA showed statistical significant differences (p < .01) across six factors. ANOVA results showed that gender variable affected only the factor of openness of information. Males were more likely to share their information compared to females. Income variable affected all the factors except the openness of information. The results showed that high-income people had the highest meanscores on three factors (usage, reliability, making new friends) while low-income people had the highest means on usefulness and ethical factors.Marital status had significant effects on usefulness, reliability, and ethical factors. Married people had the low scores on reliability and ethical factors. Lastly, education variable had no effect on all the factors examined.
-
Hedonic and utilitarian value as a mediator of men’s intention to purchase cosmetics
Han-Chiang Ho,Candy Lim Chiu,Somkiat Mansumitrchai,Brian J. Quarles 한국마케팅과학회 2020 Journal of Global Fashion Marketing Vol.11 No.1
Global trends towards men grooming behavior about their appearance are considered as one of the drivers behind the growing popularity of cosmetic products. Previous research on male cosmetics has focused much effort on the effect of factors on the attitude of male consumers towards the consumption of cosmetics with very little emphasis on hedonic and utilitarian value. This study investigates the mediating impact of two values: hedonic and utilitarian values between independent variables (brand reliability, facial attractiveness value, male identity reflection value, and health care value) and dependent variable (purchase intention). Both hedonic and utilitarian values are found to influence all proposed variables. The results also support predicted differences in the relative influence of hedonic and utilitarian values on male consumption of cosmetics.
연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
