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ⅰ ⅱ ⅲ ⅳ ⅴ ⅵ ⅶ ⅷ ⅸ ⅹ Ⅰ Ⅱ Ⅲ Ⅳ Ⅴ Ⅵ Ⅶ Ⅷ Ⅸ Ⅹ
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      저자 : Jason Lim Chiu (검색결과 2 건)
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      • The Effect of Employer Branding on Turnover Intention and Employee Satisfaction of the Utility Industry in the Philippines

        Jason Lim Chiu,Jao Joshua Fajardo,Paul Nathan Lopez,Juneth Lourdes F. Miranda KINFORMS 2020 Management Review Vol.15 No.2

        Employer branding is an approach used by different companies to maintain their current employment and attract individuals to join the company. This study aims to determine the effect of employer branding on turnover intention and employee satisfaction among the utility sectors in the Philippines. This paper provides additional support for the organizations present understanding by improving the employees motivation to stay in the company. Data were collected using survey questionnaires to two hundred (200) employees from different utility industry in Metro Manila. A quantitative approach has been applied in this study by using Structural Equation Modeling (SEM) for testing the hypothesis. The result showed that employer branding and job satisfaction are positively related. And as job satisfaction increases;the turnover intention of employees decreases.

      • American Film Industry Challenges in China: Before and During COVID-19 Outbreak

        Candy Lim Chiu,Jason Lim Chiu,Han-Chiang Ho,Zhicheng Zu KINFORMS 2020 Management Review Vol.15 No.2

        The stagnation of the U.S. film market opened doors for Hollywood to depend on Chinese significant huge revenues;investments;and growth opportunities. Hollywood becomes a destination for Chinese outbound capital. However;before and during the pandemic outbreak;it shows how incredibly vulnerable Hollywood is in accessing the world s biggest market. This study analyzes the challenges of the Hollywood film industry in China;such as rampant piracy;strict content censorship;US-China trade war;and the recent COVID-19 pandemic outbreak. This study sheds light on the gaps in the existing US-China relationships in the film industry. The original contribution of this research is to set guiding questions that can facilitate a strategic analysis of the film industry and how they will emerge from this crisis.

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