Factors Affecting Savings Deposit Decision of Individual Customers: Empirical Evidence from Vietnamese Commercial Banks

VUONG, Bui Nhat,TUNG, Dao Duy,GIAO, Ha Nam Khanh,DAT, Ngo Tan,QUAN, Tran Nhu Korea Distribution Science Association 2020 The Journal of Asian Finance, Economics and Busine Vol.7 No.7

Capital mobilization is a traditional business of commercial banks and is one of the core foundations for the development of a bank. Capital mobilization is the main input in the operation of a bank, and this is also the basis for generating output for credit activities as well as other banking activities. This study aims to determine the main factors that affect the decisions of individual customers to put savings deposit in Vietnamese commercial banks. Survey data collected from 403 individual customers were analyzed to provide evidence. The results from the multiple regression analysis by using SPSS software revealed that all scales in this study were reliable, and there were six components impacting the savings deposit decision of individual customers from the strongest to the weakest in the following order: the form of promotion, bank brand, service quality, interest rate policy, and employee knowledge and attitude. Besides, the finding showed customers who have high income tend to have a stronger decision on savings deposits in commercial banks. The main findings of this article provide some empirical implications for marketers in banks and serve as a suggestion to improve these factors in order to retain and attract individual customers' savings deposit decisions.

A Model of Factors Affecting Entrepreneurial Intention among Information Technology Students in Vietnam

VUONG, Bui Nhat,PHUONG, Nguyen Ngoc Duy,HUAN, Dao Duy,QUAN, Tran Nhu Korea Distribution Science Association 2020 The Journal of Asian Finance, Economics and Busine Vol.7 No.8

In recent decades, the research field of entrepreneurship phenomenon has significantly increased in both quantity and sophistication. In Vietnam, paradoxically, while creating a new business venture has become a tendency, the interest in studying entrepreneurs seems not to be thoroughly investigated. This research aims to evaluate the factors that affect the entrepreneurial intention of information technology (IT) students in Vietnam. The authors make use of mixed methods including both quantitative research method and qualitative research method. The qualitative research method is employed to identify meanings, confirmations, adjustments, and compliments for concept-measurement variables in the conceptual model. Quantitative research is conducted from a sample of 424 IT senior students across many universities in Vietnam. Questionnaires have been sent to students to evaluate the measurement scale and appropriateness of the research model. Results from multiple regression highlighted five independent variables affecting the dependent variable, the entrepreneurial intention, in a descending order as following: entrepreneurial educational environment, personal characteristics, perception of feasibility, entrepreneurial supports, and financial accessibility. In addition, this research has proved that the variable attitudes towards entrepreneurship partially mediated among the interrelationship of the aforementioned variables. From this research, the authors make some recommendations to enhance entrepreneurial intentions of IT students in Vietnam.

An Empirical Assessment of Organizational Commitment and Job Performance: Vietnam Small and Medium-Sized Enterprises

VUONG, Bui Nhat,TUNG, Dao Duy,HOA, Nguyen Dinh,CHAU, Nguyen Thi Ngoc,TUSHAR, Hasanuzzaman Korea Distribution Science Association 2020 The Journal of Asian Finance, Economics and Busine Vol.7 No.6

Research on employee commitment to the organization is necessary for human resource management, and the result is applied in practice to improve organizational effectiveness. The aim of the present study is to explore factors affecting organizational commitment at the small and medium-sized enterprises (SMEs) in Vietnam. Besides, the relationship between organizational commitment and job performance is examined as well. The research was conducted on a sample consisting of 67 white-collar workers and 260 blue-collar workers at SMEs. A total of 327 valid complete questionnaires were input into SPSS 20 database for processing to provide evidence. The research model and hypotheses were tested using the technique of the hierarchical multiple regression analysis. The research resultsrevealed that income, reward and welfare, direct manager, working environment, coworker, and promotion opportunity tended to associate positively with organizational commitment. Besides, the finding also showed that, when the employee has a high organizational commitment, it would lead to high job performance. The main findings of this study provided some managerial implications for SMEs, in general, and managers, in particular. It implies that Vietnam's small and medium-sized enterprises should improve these six factors to retain employees as well as enhance their job performance.

The Effects of Psychological Climate Factors on Job Performance in Joint-Stock Commercial Banks in Vietnam

Bui Nhat VUONG,Nguyen Ngoc Duy Phuong,Hasanuzzaman TUSHAR 한국유통과학회 2021 The Journal of Asian Finance, Economics and Busine Vol.8 No.4

This research identifies the main factors of the psychological climate that directly affect the performance of banking employees in Vietnam. Besides, this research also takes into consideration the differences in gender, age, educational level, and income on working performance. A survey was obtained from 207 employees working at joint-stock commercial banks and the analysis was handled with SPSS 20 software supports. The result shows that the measurement scales meet the requirements of validity and reliability. Regression analysis demonstrates that there are four factors directly affecting the working performance: friendliness, personal development and learning opportunities, straight and open communication, and the support from the senior management. These four factors have created a healthy psychological climate in the banks, where employees will feel comfortable and happy to improve work performance. Furthermore, this research has found that the higher the income, the more efficiently employees will work. The results of this research contribute to the measurement scale of working environment factors. At the same time, this research also proposes some recommendations for organizational managers to build a reasonable working environment that can inspire a sense of mental comfort for employees to work at their full capacity and to achieve the highest performance.

Vietnamese Consumer Attitudes towards Smartphone Advertising

GIAO, Ha Nam Khanh,VUONG, Bui Nhat Korea Distribution Science Association 2020 The Journal of Asian Finance, Economics and Busine Vol.7 No.5

This research examines four specific objectives: (1) identifying factors that affect Vietnamese consumer attitudes towards smartphone advertising, (2) measuring the level of impact of the factors, (3) testing the difference of attitudes among groups of consumers with different characteristics in terms of gender, age, income, and academic level, and (4) proposing some managerial implications to have better Vietnamese consumer attitudes towards smartphone advertising. The study uses the online survey form via e-mail and Facebook in a convenience sampling method; the subjects surveyed are between the ages of 18 and 35, and all are in urban areas in Vietnam, and are using smartphones and accessing the internet and other phone applications. A sample of 490 respondents were valid and used for processing. The study employs a combination of qualitative and quantitative methods to analyze exploratory factors and linear multiple regression. The results reveal that there are five main factors affecting Vietnamese consumer attitudes towards smartphone advertising positively, arranged by reduced importance: entertainment, informativeness, credibility, non-irritation, permission and control. From that, the study offers some managerial suggestions for smartphone advertisers to improve their strategies and tatics to enhance their customer service, so that the smartphone advertising can attract people and help Vietnamese consumer in their buying behavior.

Customer Satisfaction with Less than Container Load Cargo Services in HoChiMinh City, Vietnam

GIAO, Ha Nam Khanh,THY, Nguyen Thi Anh,VUONG, Bui Nhat,TU, Tran Ngoc,VINH, Pham Quang,LIEN, Le Thi Phuong Korea Distribution Science Association 2020 The Journal of Asian Finance, Economics and Busine Vol.7 No.8

This research has four specific objectives: (1) identifying factors that affect customer satisfaction with less than container load (LCL) cargo services of logistics companies in HoChiMinh City (HCMC), (2) measuring the level of impact of the factors, (3) testing the difference in satisfaction among groups of customers with different characteristics in terms of type of business and time of using LCL cargo services, and (4) proposing some management implications to improve the quality of LCL cargo services. Researchers interviewed 210 customers who enjoyed the LCL cargo service in HCMC for at least the last six months, using the convenient sampling method. SPSS 20 was used to analyze the reliability of the scale through the Cronbach's alpha coefficient, then exploratory factor analysis and multiple linear regression analysis were used. The results identified the six factors that influence positively customer satisfaction of LCL cargo services of logistics companies in HCMC, by decreasing importance: service process, image, resource, price, management, and outcomes. The results show that there is no difference in customer satisfaction with LCL cargo services by types of business as well as time of using services. The research suggests some implications for the management of logistics companies in HCMC to enhance customer satisfaction.

Tourists' Satisfaction towards Bao Loc City, Vietnam

GIAO, Ha Nam Khanh,HANG, Tran Dieu,SON, Le Thai,KIEM, Dinh,VUONG, Bui Nhat Korea Distribution Science Association 2020 The Journal of Asian Finance, Economics and Busine Vol.7 No.7

Bao Loc City is the new tourism destination in Lam Dong province, Vietnam, where more and more tourists have been drawn to pay a visit. This study aims to test the correlative impact of tourism service quality factors on satisfaction of the tourists who have visited Bao Loc City. The key theory used in this study is SERVQUAL scale. The survey sample consists of 350 tourists who stayed overnight in Bao Loc City in the last quarter of 2019; 315 valid survey questionnaires could be used for the analysis. The research applied Cronbach's Alpha, exploratory factor analysis (EFA), confirmatory factor analysis (CFA), structural equation modeling (SEM), and bootstrap test. The results show that the satisfaction of the tourists who have visited Bao Loc City has been affected statistically by three factors: (1) Responsiveness; (2) Reliability; and (3) Empathy, which were ranked by descending importance. Surprisingly, the research found that Tangibles and Assurance do not have an impact on tourists' satisfaction towards Bao Loc City. The research formulates some suggestions to the city policy-makers and the tourism businesses management in Bao Loc City in order to enhance tourists' satisfaction through improving the tourism service quality at Bao Loc City.

Spatial Interpolation and Assimilation Methods for Satellite and Ground Meteorological Data in Vietnam

Do, Khac Phong,Nguyen, Ba Tung,Nguyen, Xuan Thanh,Bui, Quang Hung,Tran, Nguyen Le,Nguyen, Thi Nhat Thanh,Vuong, Van Quynh,Nguyen, Huy Lai,Le, Thanh Ha Korea Information Processing Society 2015 Journal of information processing systems Vol.11 No.4

This paper presents the applications of spatial interpolation and assimilation methods for satellite and ground meteorological data, including temperature, relative humidity, and precipitation in regions of Vietnam. In this work, Universal Kriging is used for spatially interpolating ground data and its interpolated results are assimilated with corresponding satellite data to anticipate better gridded data. The input meteorological data was collected from 98 ground weather stations located all over Vietnam; whereas, the satellite data consists of the MODIS Atmospheric Profiles product (MOD07), the ASTER Global Digital Elevation Map (ASTER DEM), and the Tropical Rainfall Measuring Mission (TRMM) in six years. The outputs are gridded fields of temperature, relative humidity, and precipitation. The empirical results were evaluated by using the Root mean square error (RMSE) and the mean percent error (MPE), which illustrate that Universal Kriging interpolation obtains higher accuracy than other forms of Kriging; whereas, the assimilation for precipitation gradually reduces RMSE and significantly MPE. It also reveals that the accuracy of temperature and humidity when employing assimilation that is not significantly improved because of low MODIS retrieval due to cloud contamination.

Spatial Interpolation and Assimilation Methods for Satellite and Ground Meteorological Data in Vietnam

( Khac Phong Do ),( Ba Tung Nguyen ),( Xuan Thanh Nguyen ),( Quang Hung Bui ),( Nguyen Le Tran ),( Thi Nhat Thanh Nguyen ),( Van Quynh Vuong ),( Huy Lai Nguyen ),( Thanh Ha Le ) 한국정보처리학회 2015 Journal of information processing systems Vol.11 No.4

This paper presents the applications of spatial interpolation and assimilation methods for satellite and ground meteorological data, including temperature, relative humidity, and precipitation in regions of Vietnam. In this work, Universal Kriging is used for spatially interpolating ground data and its interpolated results are assimilated with corresponding satellite data to anticipate better gridded data. The input meteorological data was collected from 98 ground weather stations located all over Vietnam; whereas, the satellite data consists of the MODIS Atmospheric Profiles product (MOD07), the ASTER Global Digital Elevation Map (ASTER DEM), and the Tropical Rainfall Measuring Mission (TRMM) in six years. The outputs are gridded fields of temperature, relative humidity, and precipitation. The empirical results were evaluated by using the Root mean square error (RMSE) and the mean percent error (MPE), which illustrate that Universal Kriging interpolation obtains higher accuracy than other forms of Kriging; whereas, the assimilation for precipitation gradually reduces RMSE and significantly MPE. It also reveals that the accuracy of temperature and humidity when employing assimilation that is not significantly improved because of low MODIS retrieval due to cloud contamination.

Spatial Interpolation of Meteorologic Variables in Vietnam using the Kriging Method

( Xuan Thanh Nguyen ),( Ba Tung Nguyen ),( Khac Phong Do ),( Quang Hung Bui ),( Thi Nhat Thanh Nguyen ),( Van Quynh Vuong ),( Thanh Ha Le ) 한국정보처리학회 2015 Journal of information processing systems Vol.11 No.1

This paper presents the applications of Kriging spatial interpolation methods for meteorologic variables, including temperature and relative humidity, in regions of Vietnam. Three types of interpolation methods are used, which are as follows: Ordinary Kriging, Universal Kriging, and Universal Kriging plus Digital Elevation model correction. The input meteorologic data was collected from 98 ground weather stations throughout Vietnam and the outputs were interpolated temperature and relative humidity gridded fields, along with their error maps. The experimental results showed that Universal Kriging plus the digital elevation model correction method outperformed the two other methods when applied to temperature. The interpolation effectiveness of Ordinary Kriging and Universal Kriging were almost the same when applied to both temperature and relative humidity.