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Michael A. Levin,Bruce C. Bailey 한국마케팅과학회 2012 마케팅과학연구 Vol.22 No.2
Models that predict attendance at sporting events rely on samples from a major professional sports league. These models include different approaches to capture competitive balance. This paper draws on a sample of non-major professional sports leagues to further isolate the role of competitive balance in predicting attendance. The linear model includes independent variables that attempt to capture competitive balance and the supply of games. An interaction effect based on competitive balance and the supply of games is introduced. League attendance appears as the dependent variable. The model is tested using regression. The interaction effect is shown to have a greater impact on attendance than competitive balance and the supply of games in isolation.