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인터넷 의류광고 유형이 인터넷 광고 효과에 미치는 영향
고은주,목보경 한국의류학회 2002 한국의류학회지 Vol.26 No.9,10
The purpose of this study was 1) to investigate the current situation of internet advertising, 2) to examine the relationship between the advertising type and internet advertising effects, 3) to examine the relationship between internet advertising effects and purchase intention. A sample of 152 apparel consumers participated in this survey research. The survey of design with a Questionnaire was employed and descriptive statistics and ANOVA were used for data analysis. Three types of fashion advertising, banner type, we bsite type, email type were used for the data collection. for each type, two samples were included. The highest scores in the attitude to advertising and in the attitude to brand were found at the banner type, The highest score in the attitude to product was found at the email type. Significant relationships were found between the advertising type and the effect of internet advertising(i.e., attitude to advertising attitude to product). The attitude to brand was not related to the advertising effect, Also, the significant relationship between all advertising effects and purchase intention were found. Internet advertising information assembled in the review of literature and the results from this empirical study provide direction for organizations who are developing internet marketing or internet advertisement.
카메라 앵글 조정 방식을 통한 다시점 UCV(User Created Video) 서비스 분석과 평가
성보경(Bokyung Sung),고일주(Ilju Ko) 한국콘텐츠학회 2014 한국콘텐츠학회논문지 Vol.14 No.2
개인용 스마트 디바이스의 빠른 발전과 역동적 보급은 개인 사용자들을 영상시청 중심의 소비자에서 영상의 촬영에서 공유로 확장된 프로슈머로 변화 시키고 있다. 이러한 변화 속에서 방송영상에 비견되는 소비가 발생되고 지속적으로 생산 및 공유되는 사용자 제작 영상(User Created Video,UCV)이 다양한 콘텐츠 서비스가 가능한 플랫폼으로 주목을 받고 있다. 특히 경험의 공유 목적으로 제작되는 UCV는 복수의 사용자들이 한정된 시간, 공간의 동일한 이벤트로부터 촬영된 것으로, 방송영상과 유사하게 동일한 이벤트를 다양한 앵글의 카메라로 촬영된다. 본 논문에서는 UCV의 다시점적 특성을 제시하고, 이러한 특징을 기반하여 동일한 이벤트에서 촬영된 UCV를 앵글 전환하며 시청할 수 있는 다시점 UCV 서비스를 제안하였다. 또한 사용자 만족도 설문을 통해 중복영역이 포함된 UCV의 시청방식으로 다시점 UCV 서비스를 기존의 선형적 시청방식보다 더 선호함을 알 수 있었다. Fast advancement and dynamic diffusion of Smart device make big change to personal user. They have been extended from consumer only watching video to prosumer recording and sharing User Created Video(UCV). With this reason, as a platform for various kind of content service. Especially, UCVs for the purpose of sharing experience are recorded from same event on limited time and space by some people. These are also produced by various cameras that has each angle similar like broadcasting videos. In this paper, we present multi-view characteristic of UCV and propose Multi-view UCV service that is watching UCVs from same event through adjusting camera angle. Through user satisfaction survey, we knew that adjusting camera angle is preferred for watching UCV including overlapping part more than linear watching.
아버지의 아동기 부모애착과 양육 참여 간의 관계에서 부부 의사소통의 매개효과
박보경 ( Bokyung Park ),고영광 ( Yeonggwang Ko ) 한국아동가족복지학회 2022 한국가족복지학 Vol.27 No.2
Objective: This study examined the relationship among fathers’ childhood attachment to parents, marital communication, and involvement in child care. Specifically, this study investigated the mediating effect of marital communication in the relationship between fathers’ childhood attachment to parents and involvement in child care. Methods: The participants were 303 fathers with infants and they responded to questionnaires on research variables. Data were analyzed using the PROCESS macro version 3.4. Results: First, fathers’ childhood attachment to their mothers had a positive effect on involvement in child care when marital communication was not considered as a mediator. That is, fathers who had secure childhood attachment to their mothers were more involved in child care. Second, when marital communication was considered as a mediator, this direct effect was not significant and fathers’ childhood attachment to their mothers had only an indirect effect on involvement in child care through marital communication. That is, fathers who had secure childhood attachment to their mothers communicated more efficiently with their spouses, which led to more involvement in child care. Conclusions: This study confirmed that fathers’ positive relationships with their mothers and spouses are important in the context of the family for fathers’ active involvement in child care.
Research on Digital Education for Preschooler in Interactive Learning Platform
Suk Chon,Bokyung Sung,Ilju Ko 보안공학연구지원센터 2015 International Journal of u- and e- Service, Scienc Vol.8 No.10
Educational courses for preschoolers are important in developing their perceptive ability. Recently, many educational programs have been performed under digital environments. It is very innovative compared to traditional educational programs. However, sometimes such new methodology may impede children’s emotional exchanges and physical interactions. On the other hand, physical interface through physical senses such as traditional plays may maintain emotional exchanges of a high level. Therefore, children may nurture positive cognitive ability through physical experiences. Accordingly, Preschoolers’ education aims for strengthening physical activities and perceptual ability rather than mere obtaining of knowledge. The current digital education environment does not fully satisfy such goals. In order to resolve this, first of all, changes in the interface of digital education are necessary. Educational courses should be formed with a physical interface operated based on children’s physical activities. This study intends to present an educational platform appropriate for such a goal.