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Hyelim Oh,Animesh Animesh,Alain Pinsonneault 한국경영정보학회 2019 한국경영정보학회 학술대회논문집 Vol.2019 No.11
This paper examines how the wisdom of crowds can be leveraged in crowdsourced ideation-based product innovation where individual consumers co-create value together with firms. Specifically, we examine how the distribution of contribution equality (DCI) mediates the effect of interdependence on ideation project success. To address the research question we collected data from Quirky platform, which leverages the crowd in the ideation phase of new product development. The analysis of Quirky’s product co-development project affiliation networks (i.e., a two-mode network constructed from inventor and co-inventor collaborations) shows that the mechanism through which interdependence affects the outcome and find that (long-tail) distributional pattern of contribution inequality mediates the relationship between interdependence and crowdsourcing performance, such that higher is DCI, lower is project success. This study provides practical implications for crowdsourcing platform designers by demonstrating the importance of guiding and managing project team composition in crowdsourced ideation projects.
VALUE CO-CREATION AND WEALTH SPILLOVER IN OPEN INNOVATION ALLIANCES
Kunsoo Han,Wonseok Oh,Kun Shin Im,Ray Chang,Hyelim Oh,Alain Pinsonneault 한국경영정보학회 2010 한국경영정보학회 학술대회논문집 Vol.2010 No.1
Based on an event study approach, we investigate the economic and strategic value of open innovation alliances (OIAs), in which collaborators and competitors join together in the pursuit of the co-development of technological innovations. Unlike previous event studies in the IS field, this study not only assesses the wealth impact on the OIA-participating focal firm but also on the firm’s rivals. To gain additional insights into the factors that moderate the market valuation of OIA participation, several contextual factors, including the degree of partner heterogeneity, innovation type, and the degree of openness of the OIAs are used to account for variability in abnormal returns. We found that allying firms realize significant positive abnormal returns when their entry into an OIA is made public. The results also suggest that substantial excessive returns accrued to the allying firms with the belated entry of a large, established firm. A firm’s entry into an OIA increases, rather than decreases, the market valuation of its rival. Innovation type and openness were significantly associated with the amount of abnormal returns accruing to allying firms, while no significance was found for partner heterogeneity.