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      저자 : Ahmad Azmi M. ARIFFIN (검색결과 2 건)
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        Corporate Meeting Destination Choice : The Effects of Organizational Structure

        Ahmad Azmi M. Ariffin,Nor Khomar Ishak 한국마케팅과학회 2006 마케팅과학연구 Vol.16 No.4

          This study attempted to determine the influence of organizational structure on the novelty preference for corporate meeting destination choice. The three dimensions of structure incorporated were formalization, centralization and complexity. A total of 75 corporate meeting planners drawn form public listed services organization were involved. The main method of data collection was questionnaire survey and multiple regression analysis was employed as the main statistical technique. The results revealed that both formalization and centralization were negatively correlated with novelty preference while complexity was positively correlated. However, only complexity contributed significantly to the prediction of novelty preference for corporate meeting destination choice. The main implication of this study is pertaining to the segmentation and targeting of the corporate meeting market. This study helped in bridging the gap between tourism marketing and organizational research. It also contributed by developing the measurement for novelty preference form the context of experiential marketing.

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        The Customer Satisfaction Index Model: An Empirical Study of the Private Healthcare Sector in Malaysia

        Ahmad Azmi M. ARIFFIN,Norhayati M. ZAIN,Bama V.V. MENON3,Norzalita A. AZIZ 한국유통과학회 2022 The Journal of Asian Finance, Economics and Busine Vol.9 No.1

        The main purpose of this study was to gauge the patient satisfaction index and subsequently discuss the Importance-Performance (IP) matrix analysis of the inpatient services in the context of the private hospital setting. The Malaysian Customer Satisfaction Index Model was employed as the theoretical framework for the above purposes. This study involving 242 patients in Malaysian’s private healthcare sector used a Web-based survey as the main method of data collection. Partial least square structural equation modeling (PLS-SEM) was utilized for data analysis. Using Fornell et al. (1996)’s formula, the resulting patient satisfaction index was slightly lower than the “very satisfied” category, the target level required for positioning as one of the world’s premier medical tourism players. The IP matrix showed that medical quality is the main competitive advantage of the private hospitals that can propel their growth in the global healthcare marketplace. The results also indicate that outcome quality, patient rights, and privacy, and service quality are the three quality domains that need to be prioritized for further improvement. On the other hand, the servicescape quality domain needs to be strategized as the unique selling proposition as the performance of the private hospitals in this regard is already extremely good.

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