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- 저자 : Nor Khomar Ishak (검색결과 3 건)
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Nor Khomar Ishak,Haliza Said,Abu Musa Mohammad Isa 세계문화관광학회 2008 Conference Proceedings Vol.9 No.0
The study is examines the village community of Kampung Pulau Gaya (located on a small island off the northeastern coast of the Borneo Island) to determine the level of readiness and acceptability of the community in supporting a Homestay project. The project would create employments, reduced their resistance towards outside involvement and lessen the potential social problems by providing economic activities that they can participate. Primary data were collected via observations and interviews through checklists on the following resources - Natural Resources, Cultural Resources, Community Resources, Site Resources, Environment Assessment, and Tourism Services and Facilities Resources. The findings indicated that, from analysis of the various resources, the village which is comprised mainly of the Bajau Ubian tribe does have unique cultural, site and environmental resources to offer as tourism attractions.
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Corporate Meeting Destination Choice : The Effects of Organizational Structure
Ahmad Azmi M. Ariffin,Nor Khomar Ishak 한국마케팅과학회 2006 마케팅과학연구 Vol.16 No.4
This study attempted to determine the influence of organizational structure on the novelty preference for corporate meeting destination choice. The three dimensions of structure incorporated were formalization, centralization and complexity. A total of 75 corporate meeting planners drawn form public listed services organization were involved. The main method of data collection was questionnaire survey and multiple regression analysis was employed as the main statistical technique. The results revealed that both formalization and centralization were negatively correlated with novelty preference while complexity was positively correlated. However, only complexity contributed significantly to the prediction of novelty preference for corporate meeting destination choice. The main implication of this study is pertaining to the segmentation and targeting of the corporate meeting market. This study helped in bridging the gap between tourism marketing and organizational research. It also contributed by developing the measurement for novelty preference form the context of experiential marketing.
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Corporate Meeting Destination Choice: The Effects of Organizational Structure
Ariffin, Ahmad Azrni M.,Ishak, Nor Khomar Korean Academy of Marketing Science 2006 마케팅과학연구 Vol.16 No.4
This study attempted to determine the influence of organizational structure on the novelty preference for corporate meeting destination choice. The three dimensions of structure incorporated were formalization, centralization and complexity. A total of 75 corporate meeting planners drawn from public listed services organizations were involved. The main method of data collection was questionnaire survey and multiple regression analysis was employed as the main statistical technique. The results revealed that both formalization and centralization were negatively correlated with novelty preference while complexity was positively correlated. However, only complexity contributed significantly to the prediction of novelty preference for corporate meeting destination choice. The main implication of this study is pertaining to the segmentation and targeting of the corporate meeting market. This study helped in bridging the gap between tourism marketing and organizational research. It also contributed by developing the measurement for novelty preference from the context of experiential marketing.
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