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- 저자 : AMMAH, Victoria (검색결과 2 건)
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Critical Factors of Reacquainting Consumer Trust in E-Commerce
FAN, Mingyue,AMMAH, Victoria,DAKHAN, Sarfraz Ahmed,LIU, Ran,MINGLE, Moses NiiAkwei,PU, Zhengjia Korea Distribution Science Association 2021 The Journal of Asian Finance, Economics and Busine Vol.8 No.3
Knowing how to build and maintain consumer trust is crucial for e-commerce. Despite the number of empirical studies that have explored the factors that influence consumer trust, none of them considers the relative importance of different antecedents and how they interact to influence consumer trust. Therefore, based on the integrated Decision Making Trial and Evaluation Laboratory (DEMATEL) and Interpretive Structural Modeling (ISM) approaches, we establish a hierarchical structural model, which not only demonstrates the intensity of the relationships but also identifies the interdependence among the drivers of consumer trust in E-commerce. The findings confirm that propensity to trust is the most important determinant of consumer trust. The brand-related factors and platform-related factors are prominent in the process of building trust as they influence consumer trust indirectly through propensity to trust. Geographic location, demographic variables, and high security are identified as the root causes that affect consumer trust through other trust antecedents. Furthermore, the findings of this study offer valuable insights into an important element of e-commerce and provide a useful platform for future research. More represented samples and factors are encouraged for further research to ensure research fairness and minimize consumer distrust and uncertainty.
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Sport Talent Identification and Development in Nigeria
Olufemi Adegbesan,Martin Mokgwathi,Comfort Mokgothu,Kayode Omolawon,Jonathan Ammah,Isiaka Oladipo 한국코칭능력개발원 2010 International Journal of Coaching Science Vol.4 No.2
Sport talent identification and development has become an interesting area of sport science research and the need to explore the basic fundamentals of this process necessitated the need for this preliminary investigation in Nigeria with the view to develop an ideal sport talent identification and development model that could be used for future recruitment and selection of young potencial athletes. Data was collected from 50 participants using a self-report instrument based on the talent identification and development characteristics and indicatiors. Results indicated that the physiological characteristic with the mean value (m = 15.26 ± sd = 8.44) was the most apparent considered variable used by the participants during the talent identification and development process when compared with other variables of motor skill, psychology, physiology and body morphology. Results on the indicators of sport talent identification and development revealed that majority of the participants, 27(54.0%) of coaches place emphases more on both the performance of basic motor skills and the combination of the anthropometrical, physical and physiological profiles of the young talented athletes during the talent identification and development process. Conclusively, this baseline information has given us insight to the future direction of this research which is the examination of these talent identification characteristics and basic indicators using descriptive, field and laboratory measures with an enlarged sample that will include sport scientists. This will enable us to analytically dissolve the potentials of the young athletes into a series of measurable and non-measurable components.
ScienceON
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