인지된 주거가치와 주거애호도의 선행변수에 관한 연구

박영근(Park Yeung Kurn),황태수(Tae Soo Hwang) 한국마케팅과학회 2004 한국마케팅과학회 학술대회 발표 논문집 Vol.- No.-

부동산중개소 선택기준이 고객만족, 신뢰, 애호도에 미치는 영향에 관한 연구

박영근(Park Yeung Kurn),김판준(Pan Jun Kim),나성윤(Seong Yoon Na) 한국마케팅과학회 2006 한국마케팅과학회 학술대회 발표 논문집 Vol.- No.-

  부동산시장의 개방과 전산정보화, 증권화, 다양화는 부동산중개업계에서도 생존과 고객 욕구를 충족시키기 위한 새로운 변화를 요구 받고 있다.<BR>  본 연구는 부동산 중개시장의 경영환경변화의 대응전략의 일환으로 중개소의 선택기준을 발굴하고 이러한 선택기준이 고객만족, 신뢰 및 애호도에 미치는 영향을 분석하여 향후 부동산중개소의 경쟁력 강화를 위한 마케팅전략 및 시사점을 제시함에 그 목적이 있다.<BR>  부동산중개서비스가 필요한 고객은 부동산중개소를 선택하기 위하여 무엇을 고려하고 평가하는지의 선택기준과 서비스품질의 만족도 관리 및 신뢰형성을 위한 고객관계관리는 부동산중개소 관리자가 중개소의 경쟁력 제고와 지속적인 성과를 발생시키기 위한 차별화 된 마케팅 전략을 수립하는데 매우 중요한 요소이기 때문이다.<BR>  연구 결과는 요약하면 다음과 같다. 부동산중개소 선택기준은 고객만족과 신뢰에 직접적인 영향을 주는 것은 나타났으며, 고객만족과 신뢰가 높으면 재이용의도와 구전효과가 높다는 것을 밝혔다. 결론적으로 부동산중개소의 경쟁력 제고와 성장을 위한 요건으로 부동산중개소가 선택받기 위한 중개소의 우호적인 이미지 제고와 지속적인 거래관계 유지를 위한 고객관계관리라 할 수 있겠다.   The real estate brokerage business is required to adopt itself to the new environment in order to satisfy the customers" needs because of the opening of the real estate market and its computerization, and diversification.<BR>  The purpose of this research is to suggest the marketing strategy and suggestions for strengthening the competitive power of the future real estate agency after finding the standard the choice and analyzing how this standard of the choice affect customer satisfaction, trust, and loyalty as a part of correspondence strategy for the change of the real estate business environment.<BR>  It is important for the customers who need the real estate brokerage service to know the standard of the real estate agency choice criteria for choosing the real estate agency and customer relationship management for managing the level of the service quality satisfaction. And, it is very important factor for the real estate agency managers to establish discriminative marketing strategy for improving the competitive power and continuous outcome.<BR>  The summary of this research is fellowing.<BR>  It is founded that the real estate agency choice criteria affect customer satisfaction and trust directly and, the intention of the reuse and the effect of information by word of mouth are high when the customer satisfaction and trust are high. In conclusion, the important matter for improving the competitive power of the real estate agency is the favorable image promotion of the agency to be selected as the real estate agency and the customer relationships management for continuing the transaction relationships maintenance.

온라인 쇼핑기업의 삼자물류선택에 관한 연구

박영근(Yeung Kurn Park),김창완(Chang Wan Kim) 한국인터넷전자상거래학회 2001 인터넷전자상거래연구 Vol.1 No.1

In response to pressures from both domestic and global competitors, many on-line shopping firms have attempted to reduce costs and focus on core competencies by increasing their reliance on logistics outsourcing. But, past research on outsourcing, mostly theoretical in nature, has been concerned primarily with outsourcing's influence on organizational competitiveness. Much less attention has been given to those factors that influence a firm's logistics outsourcing decisions. Previous work on the subject has examined a relatively narrow set of determinants. The current study contributes to this domain by developing a more comprehensive set of potential determinants, and for a variety of activities. It examines aspects of factors influencing logistics outsourcing of on-line shopping Firms, outsourcing intensity and third-party in this paper.<br/> The factors influencing logistics outsourcing of on-line shopping Firms are environmental dynamism, risk aversion of top management team, prior firm performance and type of strategy. The intensity of logistics outsourcing means its breadth of outsourcing of its depth of logistics outsourcing. The factors influencing logistics outsourcing decision marking of on-line shopping Firms are freight payments & auditing, warehousing operation, carrier selection & rate negotiation information systems etc. The factors influencing in which third-party will be selected are financial stability, customer service capability, price of service, problem solving creativity, reputation etc. And then this study represents its environment that might influence the level of logistics outsourcing chosen by on-line shopping firms and an attempt to investigate the range of logistics outsourcing and third-party. Also this paper represents theoretical framework about influencing outsourcing, intensity of logistics outsourcing and third -party.

IPTV특성이 소비자 시청만족도와 지속이용 의도에 미치는 영향에 관한 연구

박영근(Yeung-kurn Park),연광호(Guang-Hao Yan),전춘화(Chun-Hua Quan) 한국인터넷전자상거래학회 2010 인터넷전자상거래연구 Vol.10 No.2

Korea has provided IPTV service since November 2008. Although the market of IPTV is still at the beginning stage in Korea, the potential of IPTV is huge. The biggest characteristic of IPTV is to provide biphasic service. If the former TV media only lets audience receive message passively, IPTV can make audience watch their favored programs in convenient time. Besides, IPTV can control TV, Shopping and T-Bank, in remote. For the analysis IPTV image's influence on reception satisfaction and continuous use, this research divided IPTV image into biphasic, diversification, personalization and convenience, and brought up five hypothesis. This research places an emphasis on beginning choice and diffusion of IPTV potential buyer, IPTV properties's influence on reception satisfaction and continuous use, In the survey, various of contents have most effect on IPTV properties, second is in sequence of Interactivity, Convenience and Personalization. Convenievce is also important competing element in IPTV business. Lastly, through inquiry of many field, most of audience thought IPTV can't reached their primary expects.

피부관리 가맹점의 성과결정요인에 관한 연구

박영근(Park Yeung Kurn),안국산(An Guo Shan),이봉춘(Lee Bong Choon) 한국유통과학회 2006 한국유통과학회 학술대회 논문집 Vol.2006 No.-

주거환경이 주거선택기준, 가치, 만족, 애호도에 미치는 영향에 관한 연구

박영근(Yeung-Kurn Park),김판준(Pan-Jun Kim),황태수(Tae-Soo Hwang) 한국주택학회 2006 주택연구 Vol.14 No.2

  아파트시장의 환경변화와 소비자 특성의 변화로 인해 아파트 선택시 소비자의 구매의사결정도 과거와는 매우 다른 양상을 보이고 있다. 아파트 건설업체들은 고객만족도를 높이기 위해서는 주거환경을 이해하고, 차별화된 주거가치를 고객들에게 제공하여야 한다. 그러나 지금까지의 선행연구에서는 주거환경이 주거선택기준, 주거가치, 주거만족, 주거애호도간의 관계에 대한 통합적 연구가 거의 없었다. 따라서 본 연구에서는 부동산 뿐만아니라 마케팅 분야의 관련 선행연구들을 토대로 주거환경이 주거선택기준, 주거가치, 주거만족에 어떠한 영향을 미치며, 주거선택기준이 주거가치와 주거만족 및 주거애호도에 어떠한 영향을 미치며, 이러한 주거가치와 주거만족은 주거애호도에 어떤 영향을 미치는지를 분석하여 향후 아파트 건설업체의 경쟁력 강화를 위한 유용한 전략적 시사점을 제공하고자 하였다.<BR>  본 연구에서는 선행연구들을 토대로 연구모형과 가설을 설정하였고, 설문지의 측정문항을 바탕으로 아파트 소유거주자를 대상으로 설문조사를 실시하였다. 실증분석을 위해서는 9개의 가설들을 설정하였고, 가설검증을 위하여 LISREL분석을 실시하여, 주거환경이 주거선택기준, 주거가치, 주거만족에 영향을 미치며, 주거선택기준은 주거가치와 주거만족에 영향을 미치며, 주거가치는 주거만족과 주거애호도에 영향을 미치며, 주거만족은 주거애호도에 영향을 미치는 것으로 나타났다.   The apartment house enterprises want to ensure their competitive advantages, they not only not have enough theoretical study about the housing environment, the standard of the housing choice criteria, housing value, housing satisfaction and the loyalty of housing but almost not have experiential study. Seeing from the circumstances, the purpose of study is not just the real estate, and on the basic of preceding studies about the marketing field also should analysis what kind of influence the housing environment gives to the standard of the housing choice criteria, housing value and housing satisfaction, and what kind of influence the standard of the housing choice criteria gives to housing value, housing satisfaction and loyalty, and what kind of influence this kind of housing value and housing satisfaction gives to the loyalty. And also should give some suggestions for strengthening the competitiveness of the apartment house enterprises later.<BR>  On the basis of the preceding studies, first created the study model and assumption and then used the survey questionnaires to make an investigation from the apartment housing-owners. For a positive analysis, created 9 assumptions and used LISREL analysis for the assumption verification. According to the study model, they sum up the result after verifying the study assumptions.<BR>  Housing environment gives a plus(+) influence to the standard of housing choice criteria, housing value, housing satisfaction. housing choice gives a plus (+) influence to the housing value, housing satisfaction. And housing value gives a plus(+) influence to housing satisfaction, housing loyalty. housing satisfaction gives plus (+) influence to housing loyalty.

점포가치와 점포애호도의 영향요인

박영근(Park Yeung-Kurn),김창완(Kim Chang-Wan) 한국마케팅과학회 2004 한국마케팅과학회 학술대회 발표 논문집 Vol.- No.-

피부관리센터 가맹점의 성과결정요인에 관한 연구

박영근(Park Yeung Kurn),김판준(Pan Jum Kim),이봉춘(Bong Choon Lee) 한국마케팅과학회 2005 한국마케팅과학회 학술대회 발표 논문집 Vol.- No.-

주거선택기준이 주거가치, 만족, 애호도에 미치는 영향에 관한 연구

박영근(Park Yeung Kurn),김판준(Pan Jun Kim),황태수(Tae Soo Hwang) 한국마케팅과학회 2005 한국마케팅과학회 학술대회 발표 논문집 Vol.- No.-

자동차부품 구매자와 공급자간의 신뢰가 장기관계지향성에 미치는 영향에 관한 연구

박영근(Park Yeung Kurn),김판준(Kim Pan Jun),이동해(Lee Dong Hae) 한국유통과학회 2006 한국유통과학회 학술대회 논문집 Vol.2006 No.-