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의료관광 서비스의 융·복합을 통한 창조관광 활성화 방안에 관한 질적 사례연구: 지역 거버넌스의 정책적 동향과 역할을 중심으로
지윤호 ( Yun-ho Ji ),양성윤 ( Sung-youn Yang ) 대한관광경영학회 2016 觀光硏究 Vol.31 No.4
의료관광은 의료서비스와 관광서비스가 융ㆍ복합된 특화관광상품(SIT: Special InterestTourism)의 한 분야로(정용엽, 2012), 국가 및 산업 차원의 부가가치 및 고용유발효과와 지역경제 활성화 등의 측면에서 차세대 신성장동력으로의 블루오션으로 부상하면서 전략적 산업으로 주목받고 있다. 본 연구는 의료관광 및 서비스의 융·복합, 거버넌스와 창조관광의 의미와 개념을 정립하고, 최근의 의료관광 관련 지역 거버넌스의 사례분석을 통해 창조관광의 활성화 방안을 통합적으로 접근하고자 한다. 특히 최근의 우리나라 의료관광산업 통계자료와 거버넌스의 역점시책 및 추진방향을 구체적 사례로 재구성함으로써 지역 고유의 잠재력을 최대한 활용하고 독창적이고 창의적인 의료관광 서비스 융·복합에 필요한 객관적이고 생산적인 정책을 수립하는 데에 도움이 되고자 한다. Medical tourism is a field which is combined by medical service and tour service as a part of convergent S.I.T.(Special Interest Tourism). It is attended with strategic industry while emerging as a new growth engine as the next generation of Blue Ocean. Therefore, This study focused establishing the meaning and concept of medical tourism and service convergence, and creative tourism, and syntagmatically approached activation plan of creative tourism through cases of recent rocal medical tourism governance. In particular, concretely reconstitute specific cases of the recent statistics of medical tourism industry and policy emphasis and progress direction of governance in Korea. So, willing to help to establish an objective and productive policies able to apply the regional characteristic potentials and empower converging creative service of medical tourism.
연구논문 : 노사파트너십과 조직성과간의 구조적 관계에 관한 연구 -서울소재 특급 호텔을 중심으로-
지윤호 ( Yun Ho Ji ),김준일 ( Jun Il Kim ),변정우 ( Jeoung Woo Byun ) 대한관광경영학회 2015 觀光硏究 Vol.30 No.5
오늘날 우리 사회는 글로벌화를 통한 무한 경쟁 체계로 들어서면서, 노사파트너십을 바탕으로 한 협력적 노사 관계의 중요성이 점차 부각되고 있다. 따라서 본 연구에서는 이러한 국내외 선행연구들을 바탕으로 호텔산업에 접목시켜 호텔산업의 특수성을 반영한 노사파트너십이 조직성과에 미치는 영향에 대해 알아보고자 하며 실증조사를 통해 구체적이고 객관적인 연구의 시사점을 마련하고자 한다. 이를 위해 구체적 연구 목적으로 호텔기업의 노사파트너십을 독립변수로 설정하고, 조직신뢰와 조직 시민행동을 매개변수로 설정하며 종속변수로는 조직성과를 설정하는 구조적인 틀을 사용하였고, 그 틀 내에서 각 변수가 서로간의 미치는 영향관계를 분석하여 호텔기업의 노사파트너십의 중요성을 재고함과 동시에 조직성과에 미치는 영향관계를 살펴보았다. 연구결과, 첫째, 노사파트너십은 기업에 대한 구성원의 조직신뢰에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 노사파트너십은 조직시민행동에 직접적인 영향관계를 보여주지는 못하였지만, 조직 행동론적 측면에서 조직신뢰를 통한 조직시민행동으로의 간접적인 영향관계를 통계적으로 확인하였다. 셋째, 조직신뢰는 조직시민행동과 조직성과에 유의한 영향을 나타냈고, 조직시민행동 역시 조직성과에 긍정적인 영향을 나타냈다. The importance of cooperative labor-management relationship has been magnified due to unlimited competition in these days. Therefore we investigate Impact on organizational performance in this study labor-management partnership which reflects the uniqueness of the hotel industry based on these previous studies. For empirical Analysis, the structural framework set the labor-management partnership as the independent variable, the organizational trust and the organizational citizenship behavior as the medium variables, and the organizational performance as the dependent variables. As a results of study, first, labor-management partnership gives a positive impact on organizational trust. Second, labor-management partnership does not show significant effect between organizational citizenship behavior, but via organizational trust, it reflects positive impact indirectly. Third, organizational performance has been influenced by organizational trust, organizational citizenship behavior and organizational citizenship behavior gives significant impact on organizational performance as well.
외식 기업의 SNS정보특성과 충동구매 간의 구조적 관계에 관한 연구
지윤호(Yun Ho Ji),허경석(Kyung Suk Hur),변정우(Jeoung Woo Byun) 한국호텔외식관광경영학회 2013 호텔경영학연구 Vol.22 No.3
The purpose of this study is to verify the process of food service industry customers to distinguish and interpret the large amount of information received through SNS using the dual-process theory. The research was performed by extracting information processing factors according to Bi-directional characteristics of SNS, and contracting the relationship with the promotional effectiveness and the satisfaction of the information acceptance in the producers` perspective. And in conclusion comparing the consumers` impulse buying behavior results with its structure. Analysis of the study results show, the argument quality and the source credibility of SNS significantly affected the promotional efficiency and user satisfaction of the information disseminated via SNS. However, analysis of the relationship between the promotional efficiency and impulse buying behavior was not found. Finally, results of mediating effects of user satisfaction was indicated as full mediated between the promotional efficiency and user satisfaction levels with information obtained by SNS. By the empirical results of this study, the promotion effects and the satisfaction of information via SNS was confirmed as the important factor to induce consumers` impulse buying in Food Service industries. Therefore, this study demonstrates that empirical and in-depth analysis was conducted of SNS as an important information vehicle and presented a developmental proposal to enterprises conducting promotions via SNS.
지윤호(Yun Ho Ji),정삼권(Sam Kwon Jung),변정우(Jung Woo Byun) 한국호텔외식관광경영학회 2012 호텔경영학연구 Vol.21 No.4
The purposes of this study is to analyze the effects of emotional labor targeted hotel employees on customer orientation which is the ultimate goal of service firms and to examine moderating effects of display rules which is the representative of operation management between emotional labor and customer orientation. Analyzed through the research process, a summary of the results of research hypotheses, the surface acting of emotional labor has negative effects on customer orientation, while deep acting has positive effects in customer orientation. It also committed to acting of display rules as moderating variable, a positive moderation on the relationship between the surface acting and customer orientation, however, a negative moderation on the relationship between deep acting and customer orientation. Thus, the emotional labor of employees to perform their duties effectively should be managed as a significant source of customer-oriented behavior. Moreover, to achieve organizational goals in the service of firms, the individual should be the paramount consideration, and service quality can be developed through customer-oriented efforts and continuous interaction with customers.
호텔기업의 환경친화적 객실서비스 요인이 고객만족과 신뢰 및 재방문 의도에 미치는 영향
지윤호(Yun Ho Ji),변정우(Jung Woo Byun) 한국호텔외식관광경영학회 2011 호텔경영학연구 Vol.20 No.5
The environmental Management issues of hotel Business field, one of the Service industries is becoming increasingly important with the importance of the service sector and high interest in environmental issues. The purpose of this study is to offer the direction of successful eco-friendly management strategy with identification of the factor of eco-friendly hotel services and practical analysis of the regression model of guest``s satisfaction, trust and revisiting intention. The results are summarized as follows: First of all, The factor of Eco-friendly room``s services which is including the recycling products, saving water and power, energy saving systems, eco-friendly room management followed affect on the guest``s satisfaction and the trust, and satisfaction of eco-friendly room`s factor affect on the trust. In addition, the satisfaction and trust is also have positive effects on the revisiting intention. This paper presents the findings from an extensive research on long-term green marketing in respect to eco-friendly service for guest satisfaction, trust, and patronage intentions.