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중국 문화 관광자원의 선택 요인이 지역 경제에 미치는 영향에 관한 연구 -영화 촬영지를 중심으로-
장연(Zhang, Yan),장몽택(Zhang, Meng-ze),이규창(Lee, Gyu-Chang) 한국문화산업학회 2019 문화산업연구 Vol.19 No.2
본 연구의 목적은 중국 영화 촬영지의 문화 관광자원 선택요인인 특색성, 이벤트성, 서비스성, 교통성이 영화 촬영지의 방문도라는 매개변수를 거쳐서 지역 경제에 어떠한 영향을 미치는지를 밝히는데 있다. 이를 위해서 2017년 3월 10일부터 3월20일까지 10일 동안에 중국 영화 촬영지의 문화 관광자원에 방문한 중국 관광객들 대상으로 총 365부의 설문지를 배포하였다. 그 중에 불성실한 설문지 15부를 제거하고 350부의 표본을 통계분석에 사용하였다. 자료 분석 결과는 첫째, 영화 촬영지의 선택요인 4가지 요인이 모두 촬영지 방문도에 유의한 정(+)의 영향을 미친 것으로 나타났다. 이는 촬영지에 방문한 중국 관광객들이 촬영지의 특색성, 이벤트성, 서비스성, 교통성에 대한 큰 관심을 가지고 있다. 둘째, 영화 촬영지의 방문도는 지역 경제에 유의한 정(+)의 영향을 미친 것으로 나타났다. 이는 중국 관광객들이 영화 촬영지에 많은 방문을 통해서 촬영지의 지역 경제에 긍정적인 영향을 미친다고 할 수 있다. 셋째, 관광자원 선택요인과 지역 경제 사이에서 촬영지 방문도의 매개효과가 있음을 알 수 있다. The purpose of this study is to find out how the characteristics of the cultural tourism resources of Chinese cinematography sites, such as trait, event, serviceability, and traffic, affect the local economy through the parameters of visiting the cinematographic sites. For this purpose, a questionnaire survey was conducted on Chinese tourists who visited cultural tourism resources of Chinese movie shooting sites from March 10 to March 20, 2017, and a total of 365 questionnaireswere distributed and all were collected. Of these, 15 defective questionnaireswere removed and 350 sampleswere used for statistical analysis. The results of the data analysiswere as follows: First, all four factors of selection of cinematographic location had a positive (+) effect on the degree of visit to the filming site. This is because Chinese tourists visiting the filming sites have a great interest in the characteristics of the filming sites, eventfulness, serviceability and traffic. Second, the visits to film sites showed a positive (+) effect on the local economy. It can be said that Chinese tourists have a positive influence on the local economy of the shooting location through a lot of visits tomovie shooting places. Third, we demonstrated themediating effect of the tourist attraction between the tourismresource selection factor and the local economy.
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신 소매 배경 하 중국 루이싱커피의 발전이 한국 커피산업에 미치는 영향에 관한 연구
장연(Yan Zhang),모소파(Xiao-Bo Mao),유완려(Wan-Li Liu) 한국무역연구원 2021 무역연구 Vol.17 No.4
Purpose - New retailing pays more attention to the combination of online service, offline experience, and modern logistics. Relying on modern Internet technology, it integrates big data and artificial intelligence to bring consumers a more extreme consumption experience. While China’s coffee market is a very large incremental market, and the development of the coffee industry is under the background of new retailing met with new opportunities. Luckin Coffee is a very typical Chinese local coffee brand that has created a valuation of $2.2 billion in just one year by adopting the new retail model. Therefore, this paper hopes to inspire the coffee industry in both South Korea and China based on the case of Luckin Coffee. Design/Methodology/Approach - Most of the research on literature through prior studies and the case of Luckin coffee were analyzed. Findings - Through the analysis of available scientific information, the development of China’s coffee industry will be analyzed as objectively and comprehensively as possible, and the development plan of the coffee industry will be sought by taking Luckin Coffee as an example. Research Implications - As competition in the new Internet retail coffee market intensifies, traditional coffee such as Starbucks has been trying to transform and upgrade to keep up with the trends in the new retail coffee market. The discussion in this paper can bring inspiration and appropriate approaches to the development of the coffee industry in the context of New Retail.
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괴산지역 내 귀리(다크호스)의 파종시기가 생산량 및 영양소 함량에 미치는 효과
지윤광(Yoon-Guang Ji),박성준(Seong-Joon Park),장연(Yan Zhang),김덕순(Deuk-Soon Kim),곽우기(Woo-Gi Kwak),최성호(Seong-Ho Choi) 충북대학교 동물생명과학연구소 2016 동물생명과학연구 Vol.8 No.-
Oats are used for livestock feed in the world. This experiment was conducted at Goesan Gun of Korea in 2015. The objective of this study was to evaluate oat (Darkhorse) cultivars with high-yielding and a quality for forage adaptable in spring planting seasons. Experimental design was split-plot design with three replications. A split plot design was used with seeding date on the main plots and other treatments fully randomized in sub-plots. Plant dry matter (DM), crude protein (CP), ether extract (EE), neutral detergent fiber (NDF), acid detergent fiber (ADF) and ash were significantly affected by seeding dates. The pH and gas production were affected by planting period when incubated with rumen microbes. Harvested oat from early planting is more useful in composition of useful nutrients and degradation by rumen microbes.
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뽕잎(leaf of Morus alba)분말의 섭취가 고지방 식이를 섭취한 흰 쥐의 지질저하 및 항산화 효과에 미치는 영향
유승혜,안성희,복민아,김은정,장연,위해리,최세림,안진표,이명숙 誠信女子大學校 生活文化硏究所 2012 生活文化硏究 Vol.26 No.2
People are increasingly becoming interested in the power of phytochemicals to decrease the risk of cardiovascular diseases, because cardiovascular diseases are one of the leading causes of death. Morus alba leaves containing dietary fiber and rutin are said to lower cholesterol and triglyceride levels and to have antioxidant effects. This study investigates the effects of Morus alba leaves on lipid metabolism and antioxidant functions. Male Sprague-Dawley rats were divided into four groups randomly and put on the following diets for six weeks: normal (control), high fat (HF), high fat with 10% Morus alba leaves (B10), high fat with 15% Morus alba leaves (B15). Food efficiency ratio (FER) and weight gain were not decreased. However, food intakes were significantly increased (p=0.000). Total serum cholesterol in the B15 group was reduced by 5%, a higher percentage than that of the HF group and serum triglyceride in the B10 group was reduced by 53%, a higher percentage than that of the HF group. Liver cholesterol in the B15 group was reduced by 40%, a higher percentage than that of the HF group. Liver cholesterol levels in the B10 and B15 groups were reduced by 21% and 54% respectively, higher percentages than those of the HF group. In addition, the total cholesterol level of epididymal fat pads in the B15 and B10 groups was reduced by 44%, 57% lower than that of the HF group. The triglyceride level in the B10 group was decreased by 63% more than that of the HF group. ALT and AST activities, indicators of liver damage, were not increased. The SOD level did not change but TBARS differed between groups. These results indicate that Morus alba leaves have significant effects on the lipid metabolism of serum, liver and epididymis.
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