미세먼지 관련 건강행위 강화를 위한 정책의 탐색적 연구: 미디어 정보의 토픽 및 의미연결망 분석을 활용하여

변혜민(Byun, Hye Min),박유진(Park, You Jin),윤은경(Yun, Eun Kyoung) 한국간호과학회 2021 Journal of Korean Academy of Nursing Vol.51 No.1

Purpose: This study aimed to analyze the mass and social media contents and structures related to particulate matter before and after the policy enforcement of the comprehensive countermeasures for particulate matter, derive nursing implications, and provide a basis for designing health policies. Methods: After crawling online news articles and posts on social networking sites before and after policy enforcement with particulate matter as keywords, we conducted topic and semantic network analysis using TEXTOM, R, and UCINET 6. Results: In topic analysis, behavior tips was the common main topic in both media before and after the policy enforcement. After the policy enforcement, influence on health disappeared from the main topics due to increased reports about reduction measures and government in mass media, whereas influence on health appeared as the main topic in social media. However semantic network analysis confirmed that social media had much number of nodes and links and lower centrality than mass media, leaving substantial information that was not organically connected and unstructured. Conclusion: Understanding of particulate matter policy and implications influence health, as well as gaps in the needs and use of health information, should be integrated with leadership and supports in the nurses’ care of vulnerable patients and public health promotion.

간호사의 전원상담 효과 예측을 위한 시스템다이내믹스 모델 개발 및 분석

변혜민(Byun, Hye Min),윤은경(Yun, Eun Kyoung) 한국간호과학회 2018 Journal of Korean Academy of Nursing Vol.48 No.5

Purpose: This study aimed to construct a management model for patient transfer in a multilevel healthcare system and to predict the effect of counseling with nurses on the patient transfer process. Methods: Data were collected from the electronic medical records of 20,400 patients using the referral system in a tertiary hospital in Seoul from May 2015 to April 2017. The data were analyzed using system dynamics methodology. Results: The rates of patients who were referred to a tertiary hospital, continued treatment, and were terminated treatment at a tertiary hospital were affected by the management fee and nursing staffing in a referral center that provided patient transfer counseling. Nursing staffing in a referral center had direct influence on the range of increase or decrease in the rates, whereas the management fee had direct influence on time. They were nonlinear relations that converged the value within a certain period. Conclusion: The management fee and nursing staffing in a referral center affect patient transfer counseling, and can improve the patient transfer process. Our findings suggest that nurses play an important role in ensuring smooth transitions between clinics and hospitals.

옥외광고 구성요소를 통한 옥외광고 개성에 관한 연구

신일기(Il-Gi Shin),변혜민(Hye-Min Byun),박인성(In-Sung Park) 한국옥외광고학회 2010 OOH광고학연구 Vol.7 No.4

옥외광고는 외부에 고정되어 있기 때문에 소비자가 자연스럽게 노출 될 수 있고, 소비자의 상품을 구매하는 시점에서 광고를 노출 시킬 수 있기 때문에 그 효과는 더 직접적이며 다른 매체에 비해 더 효과적이라 볼 수 있다. 더욱이 옥외 광고는 만약 좋은 위치가 확보된다면 특정 지역적 소비자의 주목을 끌기에 적합하며 궁극적으로 매장의 방문을 유도할 수 있다. 이러한 점에서 옥외 광고에 대한 연구는 다양한 측면으로 연구되어야 한다. 최근의 연구는 옥외 광고의 효과를 측정하는데 주로 시각적 요인의 효과에 집중하여 옥외 광고의 효과를 분석하고 있다. 시각적인 요소는 옥외 광고가 소비자에게 인지되고 기억되는데 주요한 역할을 하고 있다. 그렇지만, 현재의 연구는 옥외 광고에 미치는 시각적 요소가 무엇인지에 대해서만 증명했을 뿐, 그 요소가 결합했을 때 미치는 효과에 대한 연구는 전무한 상태이다. 따라서 본 연구에서는 옥외 광고의 구성 요소가 소비자에게 미치는 영향에 대해 분석하고, 구성 요소가 결합되었을 때 어떠한 결합이 사람들에게 선호되는지 보고자한다. 또한 옥외 광고를 통해 개성을 인식하는지 분석하고, 최종적으로 소비자의 매장 방문 의도에 어떠한 영향을 미치는지에 대해 연구하였다. 본 연구를 위해 옥외 광고를 구성하는 다양한 요소 중에서도, 기존 연구를 통해 문자의 굵기와 문자체, 그리고 픽토그램을 선정하여 실험 설계하였다. 연구결과를 통해 드러난 옥외광고에 지배적인 개성차원은 창의, 매력, 재미, 세련, 친근 등으로 나타났으며, 옥외광고에 대한 유형별 지배적 개성은 개성, 창의, 진보, 활기 등의 요소가 지배적인 개인인식요소로 나타나고 있으며, 익숙, 친근, 정감, 신뢰 요소들의 경우도 매장에 개성 인식요소로 나타났다. 이를 통해 외광고물의 구성형태에 따라서 옥외매장에 대한 개성요소의 인식이 상이하게 나타남을 알 수 있었다. OOH(Out of Home) can be naturally disclosed to consumers because it is fixed on the outside of a building, and the effect is more directly and effective than other media because the advertisement can be disclosed to consumers at the point of purchase. If it will be well-located, besides, it is very appropriate to attract the attention of specified local consumers and then finally, it can induce a consumer to visit a shop. In this regard, OOH should be studied in various aspects. The latest studies about OOH have mainly analyzed the effect by concentrating on the effect of visual factors in measuring the effect. Its visual factors carry out the main role in order to make consumers acknowledge and remember OOH. However, the existing studies testified only what visual factor affects OOH and they have never studied the effect caused by the combination of such visual factors. Accordingly, this study tried to analyze the effect that the components of OOH affect consumers and to examine the combination of visual factors that consumers prefer. In addition, this study analyzed whether consumers are aware of their own personality or not, and finally, it researched what OOH affects the intention of consumers who want to visit a shop. Also, it designed an experiment by selecting a thickness and a style (font) of letters and pictogram in the existing studies among various factors consisting of OOH. As a result of above experiment, the dominant personality dimensions to OOH were originality, attractiveness, amusement, refinement, familiarity and etc., the dominant personal cognitive elements to the types of OOH were personality, originality, advancement, vitality and etc. and the personal cognitive elements for visiting a shop were familiarity, friendliness, emotion and confidence. It could be discovered that the personal cognitive elements for an outdoor store depend on the organization of OOH elements based on above results.

NFC광고에 대한 극장 관객의 지각된 즐거움, 혁신성이 광고태도와 수용의도에 미치는 영향

심성욱(Sung-Wook Shim),변혜민(Hye-Min Byun),김운한(Woon-Han Kim) 한국디지털콘텐츠학회 2017 한국디지털콘텐츠학회논문지 Vol.18 No.4

COVID-19 ‘덕분에 챌린지’ 전후 간호사 관련 뉴스 기사의 토픽 모델링 및 키워드 네트워크 분석

윤은경(Yun, Eun Kyoung),김정옥(Kim, Jung Ok),변혜민(Byun, Hye Min),이국근(Lee, Guk Geun) 한국간호과학회 2021 Journal of Korean Academy of Nursing Vol.51 No.4

Purpose: This study was conducted to assess public awareness and policy challenges faced by practicing nurses. Methods: After collecting nurse-related news articles published before and after ‘the Thanks to You Challenge’ campaign (between December 31, 2019, and July 15, 2020), keywords were extracted via preprocessing. A three-step method keyword analysis, latent Dirichlet allocation topic modeling, and keyword network analysis was used to examine the text and the structure of the selected news articles. Results: Top 30 keywords with similar occurrences were collected before and after the campaign. The five dominant topics before the campaign were: pandemic, infection of medical staff, local transmission, medical resources, and return of overseas Koreans. After the campaign, the topics ‘infection of medical staff’ and ‘return of overseas Koreans’ disappeared, but ‘the Thanks to You Challenge’ emerged as a dominant topic. A keyword network analysis revealed that the word of nurse was linked with keywords like thanks and campaign, through the word of sacrifice. These words formed interrelated domains of ‘the Thanks to You Challenge’ topic. Conclusion: The findings of this study can provide useful information for understanding various issues and social perspectives on COVID-19 nursing. The major themes of news reports lagged behind the real problems faced by nurses in COVID-19 crisis. While the press tends to focus on heroism and whole society, issues and policies mutually beneficial to public and nursing need to be further explored and enhanced by nurses.