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RISS 인기검색어
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- 저자 : 李松求(Song-koo Lee) (검색결과 4 건)
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안윤창 ( Yoon Chang Ahn ),이송구 ( Song Koo Lee ) 東亞大學校附設 石堂傳統文化硏究院 1979 石堂論叢 Vol.3 No.-
1. The structure and propensity of Tourist Industry have been analysed through a behavioral study on tourists, in order to development of various tourist facilities and tourism resources to meet the needs. 2. The development of tourist resorts has been systematized by forming tourist resort regions and setting tourist routes. 3. An anticipated increase in the number of visiting foreign tourists has been projected, to determine the increasing demand for tourist facilities to meet the future increase. 4. On the basis of previous analytical study, problems in the nations tourism have been revealed and basic direction`s for tourism policy and immediate measures presented. 5. The annual number of incoming foreign visitors in Korea began to increase markedly from the latter half of the 1960s. During the 1962-1978 period, it has increased 33.1 per cent annually. In 1978, the total number of incoming foreign tourists reached 1,079, 396. When the annual number of incoming foreign tourists in the future is projected in terms of average numbers, it is anticipated to reach 2,130,536 in 1984. The required amount of hotel facilities are calculated by charting annual number of incoming foreign tourists. The result, the estimated requirements will be insufficient to cover the number of potential foreign tourists during a peak season. Problems in tourist industry in Korea 1) Demand of tourist industry resources. 2) Needed of public information activities. 3) Shortage of tourist facilities. 4) Lack of popular understanding of tourist industry. 6. Directions for tourist industry policy 1) Development of tourist industry resources and expension of tourist facilities. 2) popular understanding of tourism. 3) Completion of tourist industry statistics. 7. Measures for transition from quantity to quality 1) Development and conservation of tourism resources. 2) Management of tourist facilities. 3) Tourist service 4) Tourism marketing. 5) Education and training for tourist industry management. we believe very strongly that the transition of emphasis from quantity to quality has helped us to increase our marketing share in the tourism industry. Nothing annoys tourists more than if they receive inferior service. Conversely, they remember it.
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李松求 東亞大學校 1984 東亞論叢 Vol.21 No.2
As the tourism activity tends to be massive, large-sized, active, diverse and outdoor increasingly, the tourism planning is being made and out into practice corresponding needs. But as it is so busy to conresspond to the rapid increasing demand that the evaluation and study about the planning from the outside of the planning authority seems to be neglected. In my opinion, the evaluation of the tourism planning is urgently wanted at this time and especially the basic study on who, how, by which scales and standard base and by what method the evaluation will be practised is essencial. First, there should be the planning idea of the planner and he should evaluate plannings by the index of the idea. Second, there should be the clear view point about the evaluation and the planner should have the clear scale and standard for the evaluation as preconditions. Third, the results of the evaluation of ordinal numbers or measureing methods etc. becomes different by the view point, and the scale of the evaluation. That is, the extablished view point, scale and standard of the evaluation have a certain relation with the tourism planning itself and exert an influence upon the results of the evaluation. In this study, I tried to show the way of establishment of view points, standards, and scale of the evaluation and I tried a theorietical investigation about the evaluation methods. A Every methods presented here is not the final solution, there should be constant study and positive examination form now on.
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李松求 東亞大學校 經營問題硏究所 1985 經營論叢 Vol.8 No.-
검수삭제 The purpose of this study is to generalize the common problems of the service industry and to seek the countermeasures. The causes of the generally Less productivity and the slow rate of the climb of the service industry are as follows. 1. The inefficiency caused by the character of the service itself is an inevitable problem of managing the service industry. 2. The fact that the modernization or the sevice industry has been later than that of other industries is another cause to check the improvement of the productivity of the service industry. To face the above problems, it is necessary to speed up the mechanization by innovation the 'hard' and the 'soft' technique-the service level, the efficiency of the productive system and selecting and training the man-power. Since 1976 when T. Levitt in Harvard University proposed the industrialization of the service through the mass production. the systimatism the branding as the device or innovating the service management, remarkable progress has been made in some parts, But most of the service industries, especially the service industry in the narrow sense has later in industrialization due to the causes I pointed above. Accordingly the study of the management strategies is needed more than before. Especially it is necessary to study more about the characteristics and the way of specializing functions of the serivice industry and to fix the social patterns of the transaction in more modernized way. And so, in my opinion, more attention should be to these prolems in the study and the policy for the service industry.
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