스쿠바다이빙 참가자의 제품에 대한 관여도와 구매행동이 재구매 및 추천의도에 미치는 영향

황철상,윤상택 대구경북체육학회 2016 체육연구 Vol.12 No.1

본 연구는 스쿠버다이빙 참가자들의 제품에 대한 관여도와 구매행동의 요인이 스쿠버상품에 대한 재구매와 추천의도에 미치는 영향을 규명하기 위하여, 스쿠버다이빙 참가자를 모집단으로 하여 298명을 포본으로 선정하였다. 수집된 설문 자료를 토대로 하여, PASW Statistics 18.0 통계패키지를 이용하여 통계처리 하였으며, 본 연구에서 사용된 분석방법으로는 빈도분석(Frequency analysis),탐색적요인분석(Explorratory analysis)과 Cronb ah's 값을 이용한 신뢰도 분석 다중회귀분석(Multiple regression analysis)를 실시하였다. 이러한 통계적 분석을 통하여 다음과 같은 결론을 얻었다. 첫째, 스쿠버다이빙 참가자들의 관여도는 개인기호에 대한 관여도와 제품속성에 대한 관여도 두가지 요인으로 분석을 하였으나, 이러한 관여도는 스쿠버상품에 대한 재구매의도와 타인에 대한 추천의도에는 통계적으로 유의한 차이를 보이지 않는 것으로 나타났다. 둘째, 스쿠버다이빙 참가자의 구매행동의 특성이 재구매의도에 미치는 영향으로는 과시소비, 준거기준, 개인의 톡특성에 관한 구매행동특성이 재구매의도에 통계적으로 유의한 차이를 보이는 것으로 나타났다. 셋째, 스쿠버다이빙 참여자들의 제품에 대한 구매행동 특성이 제품에 대한 추천의도에 영향을 미치는 요인으로는 재구매의도에 영향을 미치는 요인과 마찬가지로 과시소비, 준거기준, 독특서 추구요인이 통계적으로 유의한 영향을 미치는 것으로 나타났다. The purpose of this study was to investigate the effect of scuba diving participant's product involvement and purchasing behavior on repurchase intention and recommendation intention. For the research, 298 scuba divers were used as sample. For data analysis, PASW Statistics 18.0 was used for frequency analysis, exploratory analysis, reliability analysis using Cronbah's  and multiple regression analysis. And the results are as follow. First, sub factors of involvement, "personal preference involvement" and "product attribute involvement" had no influence on repurchase intention and recommendation intention. Second, ostentation consumption, conformity standard, one's uniqueness of purchasing behavior had influenced on repurchase intention. Third, ostentation consumption, conformity standard, one's uniqueness of purchasing behavior had influenced on reconmmendation intention

제주지역 장애인의 레저스포츠 활동 만족도 정도에 따른 참여 저해 요인의 비교 연구

황철상 한국체육과학회 2022 한국체육과학회지 Vol.31 No.1

The purpose of this study was to investigate the degree of satisfaction with leisure sports of the disabled and to compare the differences in the factors that inhibited participation in leisure sports according to the degree of satisfaction. The subjects were 168 disabled people located in the Jeju area. Self-administered questionnaires written by the subjects were statistically analyzed by the PASW Statics 18.0. Subjects were classified into “Upper group”(n=97) and “Lower groups”(n=71) according to their satisfaction with sports participation. And the results are as follow. First, the importance level of leisure sports facilities was found to be significantly higher in the upper group (4.5 points) than in the lower group (3.0 points). Second, in terms of internal factors, the upper group (3.8 points) scored significantly higher than the lower group (3.3 points), indicating positive participation in psychological activities, but there was no difference in external factors. Third, the average of all questions about the restrictions on participation in leisure sports for the disabled was 2.4 points, showing a low score distribution. Fourth, the motivation for participation in leisure sports activities according to the level of satisfaction with leisure sports for the disabled was 4.3 points for the upper group and 3.6 points for the lower group, indicating that the upper group had a significantly higher score than the lower group.

해양 레저스포츠 참여소비 형태에 따른 시장세분화

황철상,이정학 한국체육과학회 2007 한국체육과학회지 Vol.16 No.2

The purpose of this study to market segmentation for participation consumption type in marine leisure sports. For empirical study, we conducted a questionnaire survey activities marine leisure sports participation. Questionnaires recovered from the survey were statistically processed using SPSS/PC+ 11.0 for Windows, and based on the results of the statistical processing, cluster analysis was performed to find key groups divided by gender, consumption type, participation, interest, etc. When the relation between each group’s leisure participation type was examined through correspondence analysis, conclusions were drawn as follows. First, the female specialist group, Second, the male highincome specialist group, Third, for the ordinary wage worker group, Fourth, the highly educated wage worker group, Fifth, the female student group, Lastly, the university man student group. According to the results of this study presented above, promotion of marine leisure sports participation is considered to have important effects on the development of the national tourism industry, competitiveness in international society and the activation of marine leisure sports and furthermore to stimulate national economic growth, culture people’s sentiments, and improve their life quality. In this sense, research on marine leisure sports should be made for international competitiveness in domestic environment and to analyze strategies for the development of marine leisure sports.

스쿠바 다이빙 교육단체의 다이빙 테이블에 관한 비교연구

황철상 한국체육과학회 2004 한국체육과학회지 Vol.13 No.2

This study has been undertaken to know the differences diving table which has different value and U.S Navy diving table to compare and analysis the diving table used by Skin ․ Scuba divers. It is compared of the depth of water and capable diving time in the U.S.Navy table, another 3 tables which have the same algorithm and others 3 tables which have the other algorithm. The conclusions of this study are as following. 1) U.S. Navy table has the longest capable underwater activity time and KUDA/KUA table has the shortest capable underwater activity time. U.S. Navy table which is usually used for purpose of military action has the deepest depth of water and the longest staying time, to be opposed all the diving table for recreation has lower value. 2) DCIEM table has the longest staying time and S.E.A table has the lowest value of the depth of water. PADI table represents the largest staying time at the deepest depth of water. IT is capable to stay the longest time at the deepest depth in the SSI and U.S. Navy. 3) S.E.A table has the most value and DCIEM table has the lowest depth of water in the no limit staying capable time

국내스포츠 산업의 변화에 따른 제주특별자치도 스포츠 산업 육성을 위한 제안

황철상,정구철,최경훈,박병훈,김성일 대구경북체육학회 2015 체육연구 Vol.11 No.1

마케팅믹스 요인이 해양 레저스포츠 참여유형에 미치는 영향

황철상,김찬호 한국체육과학회 2007 한국체육과학회지 Vol.16 No.4

The purpose of this study to effects of marketing mix factors on participation type of marine leisure sports that can contribute to contemporary trends and specifically to derive materials for inducing marine leisure sports participation type focused on parts that have significant effects on the marketing mix factors related to marine leisure sports participants. This study conducted a questionnaire survey aiming at 984 participation three type in marine leisure sports. 16 items as for marketing mix factors on marine leisure sports were reconstructed based on questionnaire items used by Kenyon & Schutz(1970) and Hwang Cheol-Sang(2007). In addition, 9 items as for demographic variables of the subject were included in the questionnaire, so the questionnaire was composed of a total of 25 items. The reliability of the questionnaire was relatively high(Cronbach's alpha = .789 to .859 by item). As a result, the followings were obtained in this study. Marketing mix factors on participation type of marine leisure sports is considered to have important effects on the development of the national tourism industry, competitiveness in international society and the activation of marine leisure sports and furthermore to stimulate national economic growth and improve their life quality. In this sense, research on marine leisure sports should be made for international competitiveness in domestic environment and to analyze strategies for the development of marine leisure sports.

대학생의 라이프스타일 특성이 스포츠 상품 구매 결정에 미치는 영향

황철상(Hwang Cheol-Sang) 한국체육과학회 2010 한국체육과학회지 Vol.19 No.1

This study examined how university students’ purchase of sports goods is affected by their lifestyle, which is a critical determinant of university students’ consumption behavior, dividing lifestyle into five types, namely, fashion follower type, health display type, goal oriented type, nihilist type, and self?control type. The subjects of this study were 289 university students attending the physical education class in university currently as of 2009. For this study, we restructured questionnaires on consumers’ lifestyle and extracted questions on lifestyle. Questions on factors related to buying decision were selected from questionnaires on consumers’ characteristics and purchase type and adapted for the purpose of this study. Data were analyzed statistically through descriptive statistics, factor analysis, and multiple regression. Through these methods and procedures, we analyzed the effect of university students’ lifestyle characteristic on their decisions to buy sports goods, and drew conclusions as follows. First, university students’ lifestyle characteristic was in a significant correlation with their decision to buy sports goods. Second, university students’ lifestyle characteristic had a significant effect on their decision to buy sports goods related to price, brand, store location, product scarcity, product design, product type, and advertising. Specifically, price was affected significantly by fashion follower type, brand by fashion follower type, health display type, and self?control type, store location by goal oriented type, product scarcity by fashion follower type, product design by fashion follower type, nihilist type, and self?control type. Lastly, product type and advertising were affected by fashion follower type.

RTDS를 이용한 영구자석형 동기발전기를 갖는 풍력발전시스템의 과도현상 해석

황철상(Chulsang Hwang),김경훈(Gyeong-Hun Kim),김남원(Namwon Kim),이효근(Hyo-Guen Lee),서효룡(Hyo-Ryong Seo),박정도(Jung-Do Park),이동영(Dong-Young Yi),이상진(Sangjin Lee),박민원(Minwon Park),유인근(In-Keun Yu) 대한전기학회 2011 전기학회논문지 Vol.60 No.3

The operation of permanent magnet synchronous generator (PMSG) type wind power generation system (WPGS) can be affected by the utility condition. Consequently, transient condition of utility should be analyzed for the safe and reliable operation of WPGS. This paper presents transient analysis results of a PMSG type WPGS using real time digital simulator (RTDS). A fault condition was applied to the transient analysis of PMSG type WPGS as the transient grid condition. The simulation results were analyzed to show the operational characteristic of PMSG type WPGS under the transient phenomenon of utility.

인터넷 스포츠 상품 쇼핑몰 이용자의 개인기호관여 및 제품속성관여가 충동구매 경향에 미치는 영향

황철상(Hwang, Cheol-Sang),김태형(Kim, Tai-Hyung) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.4

This study is to identify the effects of personal preference involvement and product involvement of internet sports product shopping mall users on impulse buying behaviors. For the purpose of this study, 231 samples were selected from those who have had purchased sports products through Internet sports product shopping mall. Collected data were statistically treated using 18.0 statistics package, and the analysis methods used in this study were frequency analysis, searching factor analysis, reliability analysis using Cronbah’s α, and multiple regression analysis. Through such statistical analyses, the following conclusions were made. First, personal preference involvement and product property involvement showed statistically significant difference in negative mood avoiding type out of impulse purchase tendencies. Second, personal preference involvement and product property involvement made statistically significant influence on neighbor suggestion type impulse purchase tendency. Third, while product property involvement made significant influence on image unified type impulse purchase tendency, personal preference involvement did not make significant influence on image unified type impulse purchase tendency. Fourth, personal preference involvement made statistically significant influence on non-planned type impulse purchase tendency, but product property involvement did not make significant influence on non-planned type impulse purchase tendency. Fifth, personal preference involvement and product property involvement made significant influence on positive mood maintenance type impulse purchase tendency.

스포츠상품 소비자의 충동구매의 유형 구매 후, 행동 및 후회 행동과의 관계

황철상(Hwang, Cheol-Sang),오영훈(Oh, Young-Hun) 한국체육과학회 2015 한국체육과학회지 Vol.24 No.6

The purpose of this study was to delve into the relationship between sport consumer"s impulse buying type, post behavior and regret behavior. The questionnaires were given out to people in 20"s in ‘J’ city, who have experienced purchasing sport product by using convenience sampling method. A total of 304 questionnaires were used as a final validity sample. For data analysis, SPSS 18.0 and AMOS 18.0 were used for frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis, correlation analysis and multiple regression analysis. And results are as follow. First, among the sub factors of impulse buying type, “pureness”, “allusion”, and “stimulation” have influenced on positive behavior. Second, among the sub factors of impulse buying type, “allusion”, and “stimulation” have influenced on negative behavior. Third, only “allusion”, the sub factor of impulse buying type had influenced on regret and regret solution effort of post purchasing behavior. Fourth, regret and regret solution effort of post purchasing behavior have influenced on positive behavior. Fifth, regret solution effort of post purchasing behavior had influenced on negative behavior.