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고객혁신성과 기술혁신성의 정도에 따른 레스토랑 셀프서비스와 신기술에 대한 인식 비교
한희수(Han, Hee-Su),정유경(Chong, Yu-Kyeong) 한국외식경영학회 2021 외식경영연구 Vol.24 No.4
COVID-19 발생 이후 소비자의 감염 위험에 대한 인식으로 키오스크와 모바일 어플리케이션, 서빙 로봇과 같은 비대면 서비스가 대두되었다. 이에 따라 본 연구에서는 빠르게 도입 및 발전되고 있는 혁신기술에 대한 소비자 특성에 따른 수용의지를 알아보기 위하여 고객혁신성과 기술혁신성의 정도에 따라 신기술과 기술기반 셀프서비스에 대한 고객의 특성을 비교하였다. 연구를 위하여 2020년 3월 2주간 새로운 기술 서비스를 적용한 레스토랑이나 이와 유사한 기술 서비스를 이용해 본 경험이 있는 고객을 대상으로 설문조사를 실시하였으며, 총 361부를 활용하여 고객혁신성과 기술혁신성을 기준으로 시장을 세분화하고 각 그룹의 인구통계학적 특성을 비교하였다. 연구의 결과 혁신성향집단은 가장 많은 응답자가 속해있었고 남성이 많은 것으로 나타났으며, 기술혁신성부족집단은 가장 적은 수의 표본으로 구성되었으며 성별 간 비율에 큰 차이가 있는 것으로 나타났다. 혁신저항집단의 경우 소득 수준이 높은 고연령의 응답자가 많은 것을 확인하였으며, 고객혁신성부족집단은 남성 응답자가 많은 것으로 나타났다. 신기술에 대한 태도와 기술기반 셀프서비스에 대한 태도를 비교하기 위하여 ANOVA와 사후검정을 실시하였으며, 4개의 집단이 각각 기술에 대한 태도와 셀프서비스에 대한 태도에 미치는 영향의 차이를 확인하였다. 향후 비대면 기술기반 서비스를 도입하거나 발전시키려는 기업은 연구 결과에 나타난 각 집단의 인구통계학적 특성을 고려한다면 신기술 도입에 효과적인 전략을 수립할 수 있을 것이라 기대한다. Self-service based on non-face-to-face technologies, such as kiosks, mobile applications and serving robots, has become increasingly important due to customer awareness of the risk of infection after the COVID-19 outbreak. This study compared customers characteristics toward technology-based self-service(TBSS) and new technologies in restaurants according to the degree of customer innovation and technological innovation. In March 2020, a survey was conducted on customers who used TBSS or similar technology services in restaurants, and a total of 367 data were analyzed. The market was segmented based on customer innovation and technological innovation, and the demographic characteristics of the four groups were compared. ANOVA and post-test were used to compare the attitude toward technology and the attitude toward TBSS, and it was verified that there were differences in the effect of the four groups on the attitude toward technology and TBSS. These results show that a company that further expands non-face-to-face technology-based services in the future should establish a strategy to prepare a technology introduction plan in consideration of the demographic characteristics of customers.
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한희수(Han Hee-Su),김영하(Kim Young-Ha) 대한건축학회 2009 대한건축학회논문집 Vol.25 No.7
Current zoning policies have failed to realize its potential in that previously desired land use under strict regulations for separation and idealization of land uses was not achieved. As a result, boundaries between social domains such as work and home, the Doughnut phenomenon as well as accumulation of uniformity of its functions have been created. In order to fix and renew such phenomenon associated with the current zoning policies, the term mixed-use development has been introduced to real estate market. However, the harsh reality of inappropriate urban land use still continues. Many developers have been building their mixed-use buildings as simple residential spaces disregarding required and fundamental functions of the buildings to be harmonious with surrounding environment and regional characteristics. Goals to be achieved immediately to prevent further damages from this catastrophe are strong legal restrictions with controlling power on this phenomenon. Therefore in order to offer directions to an appropriate construction method for residential-commercial buildings we have decided to set forth data from researches we have conducted. The results show that the majority of residential-commercial buildings consist of neighborhood sectors and residential support sectors showing ranking systems of various sites to be disregardful. Also the people find the biggest satisfaction with their residents close to work places and public transportation stations. On the other hand, people find it very negative to have public sectors, open spaces, and commercial sectors at their residencies. A multi-use building does not bear any responsibility for installation of public convenience facilities, consisting fully of commercial sectors. In order to achieve developments of multi-functioned cities and acceleration of housing developments, designation of multi-use areas for multi-use developments that is beneficial not only for multiplication of functions a site can have but also for detailed construction standard aimed for public benefits, comfort, and convenience.
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