스마트폰 스포츠 동기가 스마트폰을 통한 스포츠 소비 빈도에 미치는 영향

하재필(Jae Pil Ha),하제현(Jae Hyun Ha) 한국사회체육학회 2014 한국사회체육학회지 Vol.0 No.55

Due to the ever increasing popularity of smartphones today, it is not uncommon that numerous sport fans can obtain various information and news about their favorite teams and players, purchase game tickets, and even receive promotional offers through a smartphone and sport-related mobile applications on it. The purpose of this study was threefold: (a) to examine why sport fans use smartphones in the process of sport consumption; (b) to examine the relationship between the smartphone-based sport motives and actual usage of smartphones; and (c) to investigate the moderating effects of gender and the length of smartphone ownership on the motives-actual use relationship. A total of 239 usable questionnaires were collected from college students at NCAA Division 1 Football Bowl Subdivision (FBS) school. The results of Structural Equation Modeling (SEM) indicated that Information, Entertainment, and Fanship motives significantly influenced the actual use of smartphones in a sport consumption setting. In addition, the results of multiple group analysis indicated that there are no moderating effects of gender and the length of smartphone ownership on the relationships between the three motives and actual use of smartphones. The findings of the current study can provide for both sport researchers and practitioners to better communicate with sport fans using the emerging technology (smartphone), which led to the development of more effective and efficient marketing strategies

성인애착과 우울의 관계: 정서조절곤란과 경험회피의 매개효과

하재필(Jae-Pil Ha) 숭실대학교 부부가족상담연구소 2022 가족과 상담 Vol.12 No.1

본 연구는 성인애착과 우울의 관계에서 정서조절곤란과 경험회피의 매개효과를 확인하고자 하였다. 연구를 위해 서울, 부산, 경남, 충남, 경북, 경남지역의 대학생 296명을 조사하였다. 모형검증은 구조방정식 모형검증 방식을 사용하였다. 분석 결과 구조모형은 적합한 것으로 나타났다. 주요 연구결과는 다음과 같다. 첫째, 두 가지 성인애착인 불안애착과 회피애착은 우울, 정서조절곤란, 경험회피와의 관계에서 정적인 영향을 보였다. 둘째, 성인애착 중 회피애착은 우울에 대한 직접효과를 보였다. 그러나 불안애착의 직접효과는 유의하지 않았다. 셋째, 불안애착과 우울의 관계에서 경험회피는 완전매개하는 것으로 나타났다. 넷째, 성인애착과 우울의 관계에서 정서조절곤란과 경험회피는 이중매개하는 것으로 나타났다. 이러한 결과를 바탕으로 본 연구의 상담에서의 시사점과 후속 연구에 대한 제안을 논의하였다. The purpose of this study was to investigate the mediating effects of emotion dysregulation and experiential avoidance on the relation between adult attachment and depression. For this purpose, the data of 296 college students in Seoul, Busan, Chungnam, Gyeongbuk and Gyeongnam were collected. The data were analyzed by the structural equation model. As the result, the model turned out to fit the data. The research findings were as follows: first, anxiety attachment and avoidance attachment, two domains of adult attachment, had significant positive effects on emotion dysregulation, experiential avoidance and depression. Second, as for the effects of adult attachment on depression, avoidance attachment had a direct effect on depression, but anxiety attachment had no direct effect on it. Third, experiential avoidance had a significant mediating effect and a complete mediating effect on the relation between anxiety attachment and depression. Fifth, emotion dysregulation and experiential avoidance had significant dual mediating effects on the relation between adult attachment and depression. Based on these findings, the study discussed the implications for counseling practice and suggestions for follow-up study.

프로배구 경기장의 서비스스케이프가 지각된가치, 관람만족 및 재관람의도에 미치는 영향

하재필 ( Jae-pil Ha ),임승재 ( Seung-jae Lim ) 한국체육학회 2021 한국체육학회지 Vol.60 No.5

본 연구는 프로배구경기장의 서비스스케이프를 활용하여 프로배구 관람객의 지각된가치 관람만족 및 재관람의도에 미치는 영향을 확인하고 효율적인 전략수립을 위한 실증적 기초자료를 제공하는데 그 목적이 있다. 연구의 대상은 코로나로 인해 제한 관중, 무관중으로 인해 직접 설문을 받을 수 있는 여건이 되지 않아 각 구단의 팬카페를 통해 설문조사를 실시하였다. 설문은 편의표본추출법을 활용하여 총 350부의 설문지를 배포하였으며, 무응답, 일괄응답 등 불성실한 응답 36부를 제외한 총 314부의 설문지를 최종 유효표본으로 선정하였다. 자료처리는 SPSS 21.0 ver. 을 사용하였으며, 빈도분석, 탐색적 요인분석, 신뢰도분석, 상관관계분석, 다중회기분석을 실시하였다. 분석 결과 첫째, 프로배구 경기장의 서비스스케이프는 지각된 가치에 유의한 영향을 미치는 것으로 나타났다. 둘째, 프로배구 경기장의 서비스스케이프는 관람만족에 유의한 영향을 미치는 것으로 나타났다. 셋째, 프로배구 경기장의 서비스스케이프는 재관람의도에 유의한 영향을 미치는 것으로 나타났다. 넷째, 프로배구관람객의 지각된가치는 관람막족에 유의한 영향을 미치는 것으로 나타났다. 다섯째, 프로배구 관람객의 지각된가치는 재방문의도에 유의한 영향을 미치는 것으로 나타났다. 따라서 본 연구의 결과를 활용하여 구조물 및 시설물 개선을 통해 관람객 지각하는 이미지를 높이고 경기장 내의 편의시설 확충 및 다양한 서비스 제공하여 관람객들에게 만족을 줄 수 있어야 하며, 다양하고 정확한 정보제공을 통해 관중들이 다시 경기장을 찾게 할 필요가 있다. The purpose of this study is to use the servicescape of a professional volleyball stadium to check the effect on the perceived value of professional volleyball spectators on viewing satisfaction and re-watching intention, and to provide empirical basic data for effective strategy establishment.The subject of the study conducted a survey through the fan cafes of each club because it was not possible to receive the survey directly due to the limited audience and no spectators due to the corona virus.A total of 350 questionnaires were distributed using the convenient sampling method, and a total of 314 questionnaires were selected as the final valid sample, excluding 36 insincere responses such as non-response and lump sum responses. Data processing is based on SPSS 21.0 ver. was used, and frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis were performed. As a result of the analysis, first, the service scape of the professional volleyball stadium was found to have a significant effect on the perceived value. Second, the service scape of the professional volleyball stadium was found to have a significant effect on the viewing satisfaction. Third, the service scape of the professional volleyball stadium was found to have a significant effect on the re-watching intention. Fourth, it was found that the perceived value of spectators of professional volleyball had a significant effect on spectators. Fifth, it was found that the perceived value of professional volleyball spectators had a significant effect on re-watching intention. Therefore, it is necessary to improve the perceived value of the audience through structural and facility improvement, expand convenience facilities in the stadium, and provide various and accurate information to make the audience visit the stadium again.

스포츠를 통한 이주민의 문화적응 및 민족적 정체성에 대한 이해

하재필 ( Jae Pil Ha ),박성희 ( Seong Hee Park ) 한국스포츠정책과학원(구 한국스포츠개발원) 2012 체육과학연구 Vol.23 No.1

국제화 시대를 맞아 오늘날 우리나라도 서구사회와 마찬가지로 빠르게 다인종-다문화 사회로 변화되어 가고 있다. 하지만 아직 이주민을 위한 다양한 대책 및 정책개발을 위한 국가적 인식이 부족할 뿐만 아니라, 이를 위한 학문적 차원의 노력도 미진한 실정이다, 특히, 스포츠를 통해 이주민의 문화적응력을 향상시키기 위한 스포츠 분야의 연구 및 정책개발은 극히 제한되어있다. 따라서 스포츠가 지닌 고유한 특성인 사회통합 및 융합의 기능과 직, 간접적인 스포츠 참여가 이주민의 새로운 사회로의 적응에 긍정적인 영향을 미친다는 주장을 고려할 때(Coakley, 2009), 스포츠 활동과 이주민의 문화적응 상관관계에 관한 연구가 반드시 실행되어야 한다. 이를 위해서는 이주민의 문화적응 현상에 대한 핵심개념인 문화적응(acculturation)과 민족적 정체성(ethnic identity), 그리고 그와 관련된 다양한 이론적 근거 및 개념들에 대한 심도 깊은 논의가 우선시 되어야 한다. 따라서 이 연구는 문헌 분석을 통해 심리학, 사회학, 체육학 등에서 행하여진 문화적응과 민족적 정체성에 대한 다양한 연구 및 이론들을 소개하는데 일차적 목적이 있으며, 스포츠 환경 내에서 관련 연구들의 분석 및 적용을 통해 향후 후속 연구방향을 도출하고, 더불어 국내 이주민을 위한 스포츠 관련 정책개발에 대한 이론적 근거 및 방향성을 제공하는데 이차적 목적이 있다. 이주민의 문화적응현상과 민족적 정체성을 스포츠를 통해 이해하려는 노력은 다문화 사회를 효과적으로 준비하고, 동시에 발생가능한 문제점들을 효율적으로 대처하는데 있어서도 중요한 역할을 할 것으로 판단되며, 더불어 스포츠 산업종사자들이 이주민이라는 새로운 틈새시장을 개발할 수 있는 유용한 정보를 제공할 것이라 사료된다. While many countries including South Korea around the world is changing into a multi-cultural and multi-ethnic society in the context of global society, little efforts was given to policy development for and research on newcomers in a host society, In particular, the efforts for improving the cultural adaptation of newcomers to a host society through sport is very limited. Considering that the integrated function of sport and sport is likely to positively influence their adaptation to a new society, it is necessary that research on the relationship between cultural adaptation and sport need to be conducted. To do that, there is a need for thorough and in-depth investigation on focal concepts and theories relative to newcomers` cultural adaptation, such as acculturation and ethnic identity. Thus, the primary purpose of this study was to explore various studies, concepts, and theories regarding acculturation and ethnic identity. The secondary purpose of this study was to explore how the various concepts theories can be applied to a sport context in order to provide future direction for research on as well as policy for newcomers` cultural adaptation. The efforts for understanding the acculturation and ethnic identity of newcomers through sport would be critical to effectively prepare for multi-cultural society. In addition, it may provide useful information for sport marketers in terms of developing a new nitche market.

Sports Fandom and Risky Health Behaviors

Ha, Jae-Pil(하재필),Kanekar, Amar 한국체육과학회 2016 한국체육과학회지 Vol.25 No.5

최근까지 스포츠 팬 동일성과 심리적 건강 변인들 간의 연관성을 살펴본 연구는 상당수 존재하지만, 스포츠 팬 동일성과 신체적 건강 요인들(신체활동정도, 음주정도, 흡연, 식습관 등) 간의 관계를 살펴본 연구는 극히 드물다. 따라서 본 연구의 목적은 첫째, 스포츠 팬 동일성 수준(높음 vs. 낮음)에 따라 이들의 신체적 건강관련 위험 행동들에 미치는 영향력을 데 있다. 두 번째 목적은 스포츠 팬 동일성과 이 변인의 선행 변인인 스포츠관여도, 결과변인인 스포츠소비 변인, 그리고 건강관련 위험 행동들 간의 연관성을 살펴보는데 있다. 이러한 목적을 달성하기 위해 총 301부의 설문지가 미국 남동부에 위치한 두 개의 대학으로부터 표집 하였다. 이들 선문지 중 불성실하게 응답을 한 33부의 설문지를 제외하고 총 268부를 자료분석에 이용하였다. 자료 분석은 SPSS 22.0과 Amos 21.0을 이용하여 실시하였으며, 빈도분석, t-검정, 확인적 요인분석, 경로분석을 통해 이루어졌다. 이러한 자료 분석을 통한 결과는 다음과 같다. 첫째, 팬 동일성이 높은 사람들이 팬 동일성이 낮은 사람들에 비해 건강관련 위험 행동에 적게 관여하는 것으로 나타났다. 둘째, 스포츠관여도는 팬 동일성에 유의미한 영향을 미쳤고, 팬 동일성 또한 스포츠소비에 유의미하게 영향을 미쳤다. 하지만 스포츠소비 변인은 건강관련행동 변인에 유의미한 영향을 미치지 못했다. 이러한 현상은 스포츠소비 변인이 팬 동일성과 건강관련행동 변인 사이에서 관계를 중재한 결과라 할 수 있다.

모바일 스포츠 웹사이트 품질과 신뢰도, 만족도 및 충성도 간의 관계분석

하재필(Ha, Jae-Pil),심윤(Shim, Youn),하제현(Ha, Jae-Hyun) 한국체육과학회 2017 한국체육과학회지 Vol.26 No.5

With the prevalence of mobile Internet service, more and more sport fans are turning their attention to mobile sport websites. With that in mind, this study aimed to examine the relationship between mobile sport website quality and its outcome factors which are m-trust, m-satisfaction, m-loyalty, and actual sport consumption behavior. A total of 257 usable surveys were collected from students at two universities in the United States. Data were analyzed with structural equation modeling (SEM) using SPSS 22.0 and Amos 18.0. Results of the current study are as follows: First, personalization/customization was the most important quality factor out of the six. Second, the overall M-SWQ had significant direct impacts on M-trust and M-satisfaction. Third, M-trust had a significant direct impact on M-satisfaction. Fourth, while M-Trust did not directly influence M-Loyalty, M-Satisfaction had a direct effect on M-Trust. However, M-Trust indirectly influenced M-Loyalty through M-Satisfaction. Lastly, M-Trust significantly influenced actual use of mobile sport website. The findings of the current study would serve as an initial entry point in understanding of how sport fans perceive the quality of mobile sport website. Thus, it is critical for sport marketers to enhance the quality of mobile sport websites when constructing and managing them.

프로야구 관람자의 플로우경험이 재관람 의도에 미치는 영향

하제현(Ha, Jae-Hyun),하재필(Ha, Jae-Pil) 한국체육과학회 2014 한국체육과학회지 Vol.23 No.5

The purpose of this study was to examine the mediating effect of psychological commitment and spectator satisfaction in the relationship between flow-experience and intention to attend games. In order to accomplish this study, total 400 questionnaires were dustrubuted to a home game spectator of D city to a professional baseball game with use of a convenient sampling method. 366 usable questionnaires were available because thirty-four questionnaires were excluded that were not applicable. Data were analyzed with descriptive statistics, correlation analysis, reliability analysis, confirmatory factor analysis, and structural equation modeling using SPSS 20.0 and AMOS 20.0. The results of this study indicated that (1) there existed the partial mediating effect psychological commitment between flow-experience and spectator satisfaction, (2) there existed the full mediating effect of psychological commitment and spectator satisfaction between flow-experience and intention to attend games, and (3) there existed the full mediating effect of spectator satisfaction between psychological commitment and intention to attend games.

유아스포츠센터의 선택속성이 고객만족과 재등록의도에 미치는 영향

하제현(Ha, Jae-Hyun),하재필(Ha, Jae-Pil) 한국사회체육학회 2021 한국사회체육학회지 Vol.- No.83

Purpose: The purpose of this study is to examine the influence of selective attribute on customer satisfaction and intention to re-register children sports centers. Methods: In order to accomplish this study, total of 380 questionnaires were distributed to parents of children sports center"s members at two children sports centers using a convenient sampling method. Among them, 50 questionnaires were excluded because they were not applicable. There were 330 usable questionnaires. Data were analyzed with frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis and multiple regression using SPSS 25.0 version. Results: The results of this study revealed that the environmental facility, main facility, instructor qualification, and parking facility had a significant impact on customer satisfaction. However, accessibility and counselling with information provision did not contribute to customer satisfaction. The results also indicated that the instructor’s qualification, accessibility, environmental facility, and counselling with information provision had a significant impact on intention to re-register. However, the main facility and parking facility did not contribute to intention to the re-register. Conclusion: In summary, the findings in this study provide valuable knowledge for the managers of children sports centers and the practical implications to effectively manage children sports centers.

GX프로그램 참여자의 서비스 품질 인식, 참여극복 및 소비자 행동의 관계

신혜숙(Sin, Hye-Sook),하재필(Ha, Jae-Pil) 한국체육과학회 2017 한국체육과학회지 Vol.26 No.5

The purpose of this study was to examine relationships among service quality, participant countermeasure, and customer behavior of GX program participants. Data for this study were collected from 349 people who participated in GX program for more than six months. Frequent analysis, confirmatory factor analysis, and structural equation modeling was used to analyze the collected data using SPSS 22.0 and Amos 18.0. The major findings of this study were as follows. First, the value, convenience, amenity that are sub-factors of service quality had influence on time constrains that are sub-factors of participant countermeasure. In addition, value, trust, and amenity had influence on interpersonal relationships that are sub-factors of participant countermeasure. Second, value, kindness, and trust have directly influence on sport consumption behavior related to GX program. Lastly, kindness, value, trust, and convenience influenced sport consumption behavior either directly and indirectly.

중요타자, 축구 팀 팬쉽 및 문화가치지향상 간 관련성 탐색

한동유(Han, Dong-Yoo),하재필(Ha, Jae-Pil) 한국체육과학회 2011 한국체육과학회지 Vol.20 No.5

The purpose of this study was to examine if there are any relationships between fanship and cultural value orientation based on the significant others of high school students. In order to answer the designated research questions, the study first tested if there are any relationships between individualism-collevtivism and fanship for the South Korean national soccer team. Controlling for gender and school year, the current study also examined if fanship differences exist across significant others. Thirdly, this study tested if there are any differences related to cultural value orientation between fans classified by significant others. The survey subjects for this study were 355 high school students. The study found that fanship is positively related to both total individualism and total collectivism. Another finding of this study indicated that there is a positive relationship between fanship and competition, one of the subfactors of individualism. Finally, the outcomes indicated that fans who selected friends as their own significant others scored higher than other fan groups on collectivism, although fanship did not differ by significant others.