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병원 웹사이트 품질 인식과 관계몰입이 고객충성도에 미치는 영향
김희영 ( Hee Young Kim ),김은아 ( Eun A Kim ),하윤주 ( Yoon Ju Ha ) 한국병원경영학회 2011 병원경영학회지 Vol.16 No.3
The research was to investigate the effect of quality cognition of the web site of the facility and relationship commitment on customer loyalty. The respondents were 190 patients and caregivers. Data were collected from March 1st to 31st, 2010 at C university hospital in G city. The effect of facility web site of quality cognition and relationship commitment on customer loyalty showed 43.9%(F=35.806) in model 1, 58.4%(F=51.113) in model 2, and 58.7%(F=28.185) in model 3. Also, medical information & usage, aesthetics was significance in model 1, medical information & usage, relationship commitment in model 2. In relationship between web site quality cognition and customer loyalty, moderate effect of relationship commitment were not considerable in model 3. As a result, customer loyalty is the leading fact for quality cognition of the web site more than relationship commitment. Therefore, customer loyalty leaves its possibility of increment when facility web site is designated depending on medical information and aesthetics.
병원 웹사이트 품질 인식(사용용이, 의료정보, 심미성, 안전성)이 고객충성도에 미치는 영향(신뢰를 조절변수로)
민순 ( Soon Min ),김혜숙 ( Hye Sook Kim ),김희영 ( Hee Young Kim ),하윤주 ( Yoon Ju Ha ),김은아 ( Eun A Kim ),김금희 ( Geum Hee Kim ) 한국병원경영학회 2011 병원경영학회지 Vol.16 No.2
The research was to investigate the effect of quality cognition(usage, medical information, aesthetic, safety) of the web site of the facility on customer loyalty and moderating role of trust variable. The respondents was 201 patients and caregivers. Data were collected from March 1 to 31, 2010 at C university hospital in G city. In relationship between quality cognition of facility web site and customer loyalty, the results of quality cognition on customer loyalty showed 43.1% (F=36.912) in model 1, 46.3%(F=33.454) in model 2, and 46.8%(F=18.580) in model 3. In relationship between web site quality cognition and customer loyalty, moderate effect of trust was not considerable. As results, quality is the leading fact for customer loyalty more than trust. Therefore, customer loyalty leaves its possibility of increment when facility web site is designated depending on medical information, usage and aesthetic.
종합병원간호사의 조직문화와 건강증진행위가 직무만족에 미치는 영향
조영순(Cho, Young soon),박종(Park, Jong),류소연(Ryu, So Yeon),강명근(Kang, Myeng Guen),민순(Min, Soon),김혜숙(Kim, Hye Sook),하윤주(Ha, Yoon Ju),김은아(Kim, Eun A) 한국보건간호학회 2012 韓國保健看護學會誌 Vol.26 No.1
Purpose: The effects of the organizational culture and health promotion life style on job satisfaction of nurses in general hospitals have been studied in an effort to provide basic information that will be helpful in effective management of the organization and enhancement of nursing. Method: The 341 samples used in the study were selected randomly from general hospitals having more than 250 beds in Gwangju province and Yosu province. Data collected were analyzed for frequency, percentage, ANOVA, t-test, Pearson"s correlation analysis, and Multiple regression analysis using SPSS, a program package for statistical analysis. Result: Factors affecting job satisfaction included work years, position, monthly income, stress management, which is a substructure of health promotion life style, innovation-oriented culture, relation-oriented culture, and task-oriented culture in organizational culture. Results showed an influence of 64.2%. Ed ? highlight: Please review. Conclusion: The organizational culture, such as an innovation-oriented culture, relation-oriented culture, or task-oriented culture, has a positive influence on job satisfaction.