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중국 컨벤션 개최지의 브랜드 개성에 관한 비교연구: 베이징·상하이·항저우·청두 대상으로
티안창,이태숙,김철원 한국마이스관광학회 2023 MICE관광연구 Vol.23 No.3
The purpose of this study is to grasp comparative characteristics of brand personality of China convention destinations such as Beijing, Shanghai, Hangzhou, and Chengdu. Data was collected in Beijing, Shanghai, Hangzhou and Chengdu. Through the surveying, 407 survey results were received(129 from Beijing, 108 from Shanghai, 85 from Hangzhou, and 85 from Chengdu). The study revealed significant differences among the four cities in all dimensions of Convention Destination Brand Personality. The 'Sincere' dimension was highest perceived in Beijing, the 'affluent,' 'unique,' 'sophisticate' and 'attractive' dimensions were highest in Shanghai, the 'beautiful' dimension was highest in Hangzhou, and the 'serious,' 'kind' and 'interesting' were highest in Chengdu. In every size of CDBPS, Shanghai's brand personality was evaluated as the highest mean value. Based on these results, it is expected that convention destinations can adjust the publicity and development strategies according to the advantages and disadvantages of the brand personalit
티엔화 동아인문학회 2015 동아인문학 Vol.30 No.-
韩国非常重视道德教育,并且探索出了一条有特色的成功之路。战后韩国的道德教育不仅重视民族意识和国民精神的培养,重视继承传统与改革创新相结合,还很注重道德理论和道德实践、道德教育与政治教育的结合。在韩国道德教育的现代化进程中,儒家伦理、日本和美国的道德教育思想以及多元文化都对其道德教育的发展产生过较大影响。为了顺应国际国内形势的变化,韩国不断地完善道德教育的理念、内容、方法和途径,积累了很多宝贵的经验,特别对中国道德教育的改革和发展有很大的借鉴意义。 As moral education is highly valued in Korean, a unique way to success of moral education has been explored. Korea after the war has emphasized on the cultivation of national consciousness and national spirit in moral education, with the combination of the transmission of traditions, reform and innovation, while still focusing on the combination of moral theories and practices, moral education and political education. In the modernization process of moral education in Korea, Confucian ethics, moral education as well as multicultural ideology in Japan and the United States have had a greater influence on the development of moral education. In order to comply with changes in the international and domestic situations, Korea has continued to improve the concepts, contents, methods and approaches of moral education, and accumulated a lot of valuable experiences, which are of significance for the reference of reform and development in Chinese moral education.