소비자법의 주요현안 소비자집단분쟁조정제도의 현황과 전망

최은실 ( Eun Sill Choi ) 한국경쟁법학회 2008 競爭法硏究 Vol.17 No.-

이동전화 서비스의 효용과 비용요인에 따른 소비자유형 연구

최은실 ( Eun Sill Choi ),여정성 ( Jung Sung Yeo ) 한국소비자학회 2002 소비자학연구 Vol.13 No.3

This study analyzes consumption grouping and various factors of utility and cost of mobile phones that consumers perceive, and categorizes individual consumers with respect to utility-cost factors. For the study, an online survey via the Internet was conduced over a population of mobile phone users, selected from panelists of Survey Korea Institute(http://www.survey.co.kr) from November 1st through 6th. A total of 596 consumers had responded. The data analysis is based on such analysis methods as percentage, average, frequency, factor analysis, GLM Duncan and Cluster Analysis, Multiple Regression Analysis and Logistic Regression. This study concludes as follows: Firstly, it turns out that phone bills expenditure varies with respect to the many socio-demographic variables of consumers and mobile phones. In particular, the more a personal allowance, the higher phone bill expenditure. With this finding, it can be concluded that mobile phone service is a consumption product that is dependant upon the paying ability of each user. As for the fee systems, consumers who choose special fee systems(such as TTL. Khai, etc.) that provide a variety of discount service pay the highest phone bill expenditure. This group is composed of the young and housewives. Thus, this special fee system is aggravating the cost burden on the users of this group. Another feature is that those who subscribed after the year 2000 when the subsidy policy for phone machines was revoked pay relatively higher bill expenditure, implying that these subscribers lack the necessary information regarding fee systems. Secondly, mobile phone dominant group pattern is `relationship-oriented group sensitive to economic factors`(the highest score in terms of personal communication utility, while economic factor has the greatest effect on cost). With these findings, it can concluded that mobile phone service is used not only as a means of communication but also as a tool to facilitate personal relations. On the other hand, those who fall under the category of `no-utility, no-cost consciousness` group account for 18.0%. This group shows relatively low satisfaction over the general mobile phone service. Thus, it is required that when deciding to use the mobile phone service, and consumer should take into considerations of both utility and cost of mobile phone service. Thirdly, consumer satisfaction over the mobile phone service is generally low. In particular, consumer satisfaction over the phone bill is very low. At the conclusion, some suggestions and directions can be presented. This study finds that consumers hold varied perceptions on utility and cost of mobile phone service. Consequently, consumers show different consumer behaviors according to their categorized groupings. Thus, mobile phone companies should map out marketing strategies to satisfy various consumer demands and to establish advertizing strategies aimed at providing more useful information to the young and early subscribers. The government, on the other hand, should realize that consumers have a lot of burdens and complaints regarding phone bills. Consequently, it is necessary that the government develop policies to improve fee systems in general and establish consumer awareness policies targeting the young and low-income people.

교통사고로 인한 경추통 환자에서 한방치료 후 경추 만곡의 변화

최은실 ( Eun Sill Choi ),장홍규 ( Hong Gyu Jang ),권오곤 ( O Gon Kwon ),우창훈 ( Chang Hoon Woo ),안희덕 ( Hee Duk An ) 한방재활의학과학회 2012 한방재활의학과학회지 Vol.22 No.4

Objectives : To investigate the efficacy of oriental medicine treatment for hypolordosis of the cervical spine in whiplash injury patients. Methods : A clinical study was carried out in 33 whiplash injury inpatients. The cervical curvature was measured using Jackson`s angle and Cobb angle(C1-C7). Neck pain was measured using visual analogue scale(VAS) and neck pain and disability scale(NPDS). The efficacy after treatment was statistically measured by t-test and the statistical relationships were measured with Spearman`s coefficient of correlation. Results : Neck pain(VAS, NPDS) had significant improvement after oriental medicine treatment. Cervical curvature had significant improvement after oriental medicine treatment. Conclusions : The result suggest that the hypolordosis of cervical spine in whiplash injury patients can be effectively improved by oriental medicine treatment.

說例: 가미분심기음(加味分心氣飮)으로 호전(好轉)된 심신증(心身症) 환자(患者) l례(例) 보고(報告)

최은실 ( Eun Sill Choi ),우창훈 ( Chang Hoon Woo ),안희덕 ( Hee Duk An ) 대구한의대학교 제한동의학술원 2012 東西醫學 Vol.37 No.2

Psychosomatic disorder is an physical disease or physical symtom caused by stress factor, That diseases are hypertension, respiratory ailments, digestive diseases, migraine, male impotence, skin diseases, gastric ulcer, The cause is that stress has an influence on neuroendocrine system, and it cause physical changes, For treatment, internal treatment for the improvement of symtoms is first, and consider psychiatric treatment, In this report, we introduce a case of psychothsomatic disorder caused by severe stress. The patient was a 43-year-old woman that admitted because of general paralysis for 2 weeks. For treatment, we put her on Chunwangbosin-dan, Gaegyulseogyung-tang, Gamibunsimgi-eum. And Gamibunsimgi-eum had a remarkable treatment effect.

온라인게임을 이용하는 청소년들의 소비자불만 및 온라인게임서비스 유보가격에 영향을 미치는 요인 연구

최은실(Choi Eun-Sill),여정성(Yeo Jung Sung) 한국소비문화학회 2006 소비문화연구 Vol.9 No.3

  본 연구의 목적은 우리나라 온라인 게임 서비스의 주 소비자들인 청소년들의 이용행동과 온라인게임서비스에 지불하고자 하는 유보가격에 영향을 미치는 변수들이 무엇인가를 분석해 봄으로써, 온라인게임 서비스를 이용하는 청소년소비자들의 불만요소를 파악하고 이에 대한 다양한 소비자정책을 적용해 보고자 함이다.<BR>  연구결과 청소년들의 온라인게임이용 정도(이용시간, 계정 소유, 월 지출액 등)는 청소년층에서도 남자청소년의 이용정도(이용시간, 월 지불액, 아이템 구입비 등)가 컸으며 상대적으로 낮은 연령대인 중학생들이 자신의 지불능력을 초과해서 게임비용을 지불하는 비율이 높았다. 청소년들이 주로 이용하는 게임유형으로는 리니지나 뮤같은 롤플레잉게임이 가장 선호되고 있었으며, 지불수단으로는 전체적으로 휴대폰 결제가 가장 많았으며 이는 성별, 학교 급별로 차이가 있었다.<BR>  온라인게임서비스 이용 중, 나타나는 소비자불만은 크게 두 가지 하위요인(시스템 불만요인, 안전 불만요인)으로 구성되어 있었으며, 이들 두 요인은 집단별로 차이가 있었다. 온라인게임서비스 유보가격에 미치는 상대적 영향력 분석에서는 게임이용시간이 길수록, 고등학생에 비해 중학생이, 여자청소년보다 남자청소년이, 무료계정을 많이 보유할수록 만족가치인 유보가격을 더 높게 평가하고 있었다.<BR>  청소년들이 이용하는 온라인게임서비스 유보가격에 미치는 영향에서 소비자만족정도 평가인 서비스 불만요인보다는 성별, 학교 급별과 같은 인구사회학적 요인과 이용시간, 보유하고 있는 무료계정 정도 등의 온라인게임서비스 관련 변수들이 큰 영향을 미친다는 것은 다른 상품(용역)에서의 소비자이용행태와는 다른 결과이며 기존 연구들에서 나타난 게임중독 등의 심리적 요인들이 작용함을 시사하고 있다.   The purpose of this study is to identify major complaints among teens who use online game services and to apply various consumer policies. To do this, I analyzed the behavior patters of teens using online game services and variants that affect reservation prices in Korea.<BR>  Study results indicate that the usage level (usage time, game account, monthly payment, etc.) of online game services by teens was higher among males (usage time, monthly payment, game item purchase fee, etc.) and scope of payment was relatively higher among middle school students. By type of games, teenagers mostly preferred ‘LINEAGE’ or role-playing games like ‘MU’. Mobile phone payments were mostly used but there was difference by gender and grade level.<BR>  The top two complaints involving online game services related to system and safety, and it varied by group. Among variants that relatively affect the reservation price of online games, longer usage time, middle school students rather than high schoolers, male teens rather than female teens, and the number of game accounts increased the reservation price.<BR>  In order for teens to rationally use online game services by considering their ability to pay and school hours, consumer education is needed for each age group. Also, the online game service industry should develop marketing strategies that reflect these factors.

리콜의 자발성 여부와 공개 방식에 대한 소비자 신뢰도와 구매의도

전상민(Sang Min Jun),최은실(Eun Sill Choi) 위기관리 이론과 실천 2014 Crisisonomy Vol.10 No.10

본 연구는 소비자와 기업 차원 모두에서 성공적인 리콜 시행 방안을 모색하기 위하여 리콜의 자발성 여부와 리콜 공개 방식에 따른 소비자의 신뢰도와 구매의도 차이 및 리콜 대상 제품 유형과 소비자의 사회인구적 특성의 상호작용효과를 검정하였다. 이를 위하여 자동차와 공산품, 식품 리콜에 대하여 총 1,000명의 소비자를 대상으로 온라인 설문조사를 수행하였다. 분석 결과, 모든 제품 유형에 대하여 일관되게 자발적 리콜에 대한 소비자의 신뢰도와 구매의도가 강제적 리콜보다 높게 나타났고, 소득 최하위 소비자가 상위 소득 계층보다 자발적 리콜에 대한 구매의도가 낮았다. 공개 리콜에 대한 소비자의 신뢰도와 구매의도가 개별공개 리콜과 비공개 리콜보다 높았고, 식품의 개별공개 리콜과 비공개 리콜에 대한 소비자의 신뢰도와 구매의도가 자동차와 공산품의 경우보다 낮았다. 또한, 20대는 공산품의 개별공개 리콜과 비공개 리콜에 대한 구매의도가 다른 연령대보다 높았고, 40대와 50대는 모든 제품 유형에서 공개 리콜에 대한 구매의도가 높게 나타났다. 남성이 여성보다 자동차의 비공개 리콜에 대한 신뢰도가 낮고, 공개 리콜에 대한 신뢰도와 구매의도가 높았다. 이상의 연구결과를 근거로 본 연구는 소비자의 신뢰도와 구매의도를 높일 수 있는 리콜 시행 방안을 제안하여 기업과 리콜 감독 정부기관, 그리고 소비자교육기관에 유용한 기초자료를 제공하고자 하였다. In order to find successful product recalls for both consumers and businesses, this study tested the level differences of consumers' confidence and purchase intentions for product recalls according to recall spontaneity and communication. We also tested the interaction effects of product types and consumers' sociological characteristics upon the consumers' confidence and purchase intentions for product recalls. A web-based survey was conducted among 1,000 Korean consumers for car, industrial product, and food recalls. It was found that the levels of consumers' confidence and purchase intentions for spontaneous recalls are higher than that of mandatory recalls among all product types. The purchase intention levels for spontaneous recalls among the lowest income brackets is lower than that of higher income brackets. Additionally, the levels of consumers' confidence and purchase intentions for public recall communication is higher as compared to that of individual recall communication and closed recall communication. The levels of consumers' confidence and purchase intentions for food recalls is higher than that of car and industrial product recalls. People in their twenties have higher purchase intentions for individual and closed communications among industrial product recalls, and people in their forties and fifties have higher purchase intentions for public recall communications among all types of products than other age groups. Men have lower confidence levels on closed recall communications, but have higher confidence levels and purchase intentions on public recall communications than women among car recalls. Our results provide useful data for government agencies, businesses, and consumer education agencies on recall implementation plans which enhance the levels of confidence and purchase intentions for product recalls.