지방대학 혁신역량강화(NURI)사업에 대한 고객조사 연구 : 문화산업전문인력양성사업단을 대상으로

최윤홍,임창욱 호남대학교 2007 학술논문집 Vol.28 No.1

This study is aimed to reflect participating student’s opinion prior to the establishment of 2ndbusinessplanforcultureindustryexperttrainingprojectteam. This study investigates the overall satisfaction level for NURI project and the six programs such as curriculum improvement program, student training and hand-on practice assistance program, school and company cooperated program, education program operation program, and scholarship program, based on the experience of anticipating in 1stproject. The necessity of this research, considering the characteristics of NURI project aiming to the education realization focusing on building infrastructure, revitalization of cooperation between school, R&D center and company, field adaptation, increasing creativity facility and instrument, is to discover the improvement factors and present future strategic targets and investigate preferable program in the future through finding out satisfied and dissatisfied factors in each project in order to lead active participation of the students who are the source of expert.

마케팅환경변화에 대하여 소비자의 인식패턴에 관한 실증적 연구

최윤홍 한국산업경영시스템학회 1996 한국산업경영시스템학회지 Vol.19 No.40

효율적인 마케팅 전략

최윤홍 한국마케팅연구원 2005 마케팅 Vol.39 No.10

從業員의 士氣上昇에 관한 考察 : 士氣上昇의 要因과 生産性 向上을 中心으로 Centering on the causes of the increment in morale and productivity

崔潤洪 湖南大學校 1984 호남대학교 학술논문집 Vol.4 No.-

MBO (Management by objective) is a method to help to induce the members to do their work voluntarily through the reflection on the past negative management method. In other words, it's a way of increasing the morale of employee. Therefore, this paper covered the following contents: Firstly, among the various causes to increase morale l especially focused to the analysis of only the items about wage management, rationalization of promotion management, efficiency of disposition management, and Complement of Welfare facilities. Secondly, I noticed the relationship between morale and productivity, then I tried to analyze the effects and deterent of morale increase. Thirdly, through the fulfilment of the causes of increasing morale by managers I suggested on opinion to help all members volunteer to participate in business goals, to be faithful to business organization, to do their creative activities. Finally, I also suggested an opinion to Contribute to the development of business by Consorting individual goals with total goals.

新流通業態 登場에 따른 旣存流通業態의 對應戰略에 대한 硏究

崔潤洪 호남대학교 1998 호남대학교 학술논문집 Vol.19 No.1

The importance of distribution system in the management has risen to an extraordinary level because of the chage in the system. The purpose of this article is to exmine existing distribution system with the goal of designing more appropriate and rigorous techniques for its appearence of new system. Firstly, this study analyzes the function of retailer, and changing structure of retail agency on the basis of theoretical backgrounds. Secondly, it analyzes the classification methos of retail agency. Thirdly, it compares the structural condition of distribution system of department store, supermarket, and convenience store, existing in Korea, US and Japan. Finally, it suggests the managerial strategies corresponding approprite and rigorous techniques for its appearence of new system.

賃金決定에 관한 硏究

崔潤洪 호남대학교 1981 호남대학교 학술논문집 Vol.2 No.-

검수 수정 Korea's low wage policy resulted in a relatively Lower wage Level than those of other nations. For Example, Korean's average wage had been half the amount of the Japaness worker's until 1945, it became, in 1974. One Sixth of those in Japan, England or France, and it represented only one-twelves of those in the united States, west Germany, Canada, Sweden or Norway. Accordingly, in order to make a reasonable wage-decision in Korea, I analyzed comparative wage, labor productivity and comparison of real wage, yes or no, of living cost's security, wage and consumer's price index which are all requisites of wage-decisron. In the course of the above-mentioned, for the purpose of understanding the problems on wage-decision in our country this paper made three suggestion; firstly, the solution of wage differentials secondly, the enforcement of minimum wage-system. thordly, the consideration of labor productivity, and analyxed the scanty of this paper in detail through Exhibits.

기업의 문화마케팅과 기업이미지간의 관계에 관한 연구

최윤홍,박경아 호남대학교 2007 학술논문집 Vol.28 No.1

This study aimed at determining if the types of cultural marketing affected corporate image, social responsibilities, and business ethics and which element they were more closely related to among such types of cultural marketing as cultural sales promotion, cultural support, cultural direction, and cultural businesses. First, Companies that participate more actively in cultural marketing have positive effects on their image, which shows that cultural marketing is an effective means of improving corporate image perceived by customers. Second, Consumers recognize that companies participating more actively in cultural marketing will fulfill their social responsibilities and conform to business ethics, which shows that cultural marketing can have effects not only on corporate image but also on their social responsibilitiesandbusinessethics. From the results mentioned above, cultural direction and cultural business have stronger correlation with each other than cultural sales promotion and cultural support among the types of cultural marketing; therefore, a company should participate in cultural marketing not for the corporate benefits or as visible support but for good corporate image perceived by consumersasaculturalbusinessthrough culture as living. Therefore, It is necessary to provide an effective method to improve corporate image and set a strategic plan by examining each property in the types of cultural marketing.

인터넷 시대의 마케팅 믹스 전략에 관한 연구

최윤홍,박경아 호남대학교 2002 호남대학교 학술논문집 Vol.23 No.1

The Internet is the key foundation of telecommunication and knowledge information of the twenty-first century. Thus, to vitalize the internet is the most basic and important factor for our society to make the transition to the information society, and it can be the groundwork to improve the national competitiveness ultimately. In this regard, now it is essential not only to expand in quantity of the Internet, but also to insure its substantiality. In line with this, it, which centers on marketing 4p's(product, price, place, promotion), can be summed up as follows: First, a product type for market creation should be made to change the market primarily and form a new market. Second, advanced products, whose functions can be improved and added. to the extent that an existing business form is not changed, are necessary, and the development of new products must arranged swiftly and flexibly. In the second place, it is necessary, in the Internet age, that to take an attitude to try to find an alternative plan of distribution utility which target customers can accept, and select an optimum one through an experiment, as the marketing distribution strategy. Besides, the marketing price strategy follows: Fist, a marketing budget must be apportioned differently according to the aim of marketing. Second, an optimum contact technique must be determined. Third, it is necessary to take an interest in media planning. Fourth, a Marketing Audit needs to be introduced. Fifth, the pre-cycle link of e-marketing resource management is necessary. For the last thing, he marketing promotion strategy is as follows: Internet advertising calls for the structure of two-way communication system with customers. The Internet is the area, in which advertising is coincident with sales. Product and business advertising which centers round the information and customer service for sales of products must be performed unitedly. For this, the structure of systematic communication channels for audience of internet advertising which has great potential in purchasing possibility in planning and production of internet advertising, must be considered. That means Internet advertising is required to be conducted in a integrate marketing way of business. The key to the successful Internet advertising is the support of marketing system.

우리 나라 中小企業의 史的 考察과 수출에 미치는 영향

崔潤洪 湖南大學校 1983 호남대학교 학술논문집 Vol.3 No.-

This paper tries to investigate small businesses which are generalIy smail in capital, employees, and selling quantity. Yet they still have an important position in Korea because use all have employees, and all export. Because an individual family, business, Government make up a synthetic economy as well as a national economy, the development of a Business which is an Individual economy as a production-unit economy soon affects the contry's national economy, Accordingly if the small businesses (which number above 90% of all Korean businesses) are developed favorsblly, it will result in the developement of the national economy. Partiualarly, in order to make progress in the Korean economy which is lacking in underground resources and in greatly dependent upon foreign countries, this paper makes a effort to analyze the reasons for the underdevelopement of korean businesses centering around the historical investigation of small business and analyzing the developement of korean businesses under the economic developement plan since the 1960s, By analyzing the export trends of Each of small Businesses(which is above 30% of all Korea's export-Quantity) the available data was collected for reasonable government support and the developing of small businesses in order to improve the obtaining of foreign money. Finally on the Policy for the develoment of small Businesses, though it is very difficult to standardize the promising Fields of industry pricisely, an attempt to find those thing Which Seemed to be major parts of the Small Businesses a uctivity in the 1980s, in which an entepriser could select as his Smal Businesses works was made.

컨슈머리즘에 대한 이론적 고찰

최윤홍 호남대학교 1999 호남대학교 학술논문집 Vol.20 No.1

This study is to construct a better understanding of consumerism by approaching of theoretical background. It aims at a preliminary understanding of the awareness levels of consumerism. Chapter 1 introduces historical background on the basis of concept, type and contents. Chapter 2 outlines a development process in the aspect of comparison between foreign and Korean consumer's behavior. Chapter 3 the problems and solutions were dedicated. The suggested solving issues were implicated by government's and company's protectionism for consumers. Chapter 4 is dedicated to main conclusion, and suggests some points for better environment recognition and protectionism Finally, The study concludes with recommendation for focusing policy and management implementation strategies, and evaluation criteria, directing particular attention to the need for management policies directed generic issues.