CRM과 e-CRM, m-CRM의 비교분석 연구

임창욱,최윤홍 호남대학교 대학원 2004 호남대학교 대학원 논문집 Vol.4 No.-

CRM, which stands for Customer Relationship Marketing, supports characterized marketing activities of customers by extending internal and external data, utilizes customer information taking advantage of being able to aquire customers' information and includes the characteristics of BRR(Business in the Process Reengineering) which intends to change companies' concept about customers. The organizations that anticipate being the leaders of competition are starting to reform paradigm for the current customers. In Korea, CRM was first introduced in the late 1990s with financial organizations and communications companies being leaders, and in the beginning of the 2000s, the entire service business, including the distribution industry, was starting to have interests and anticipations of CRM. E-CRM was introduced from late 1999 to early 2000 and the enterprises that are adopting m-CRM have been increasing since 2002. In a changing environment, where the speed of technology development is faster than that of marketing paradigm development, the companies which have already taken CRM have much interest in e-CRM and m-CRM, but they do not have objective data about ROI (Return On Investment), so e-CRM or m-CRM which requires considerable expenses is being delayed. In addition, even though there are much previous research about CRM, e-CRM and m-CRM, the systematic research of those by comparative analysis is insufficient. The purpose of this research ,in this environment, is topresent practical guidelines to the companies which have already taken and operated the CRM system but is hoping to extend to e-CRM, m-CRM through understanding CRM, e-CRM and m-CRM by examination of those theories and the accumulated examples and through comparatively analyzing those systems systematically.

농작업에서 안전보건정보 표시의 농업인 이해도 조사 연구

임창욱,임경채,황해영,최상준,송영웅 대한안전경영과학회 2010 대한안전경영과학회지 Vol.12 No.1

농약 표시 글자 크기 가이드라인 설정을 위한 가독성 평가

임창욱,황해영,송영웅 대한안전경영과학회 2011 대한안전경영과학회지 Vol.13 No.3

문화관광형 전통시장 활성화 시스템에 관한 연구

임창욱 한국유통학회 2014 한국유통학회 학술대회 발표논문집 Vol.2014 No.5

전동 외륜 운반차의 사용성 및 안전성을 높이기 위한 인간공학적 개선 연구

임창욱 ( Chang Wook Lim ),송영욱 ( Young Woong Song ) 대구가톨릭대학교 자연과학연구소 2008 자연과학연구논문집 Vol.6 No.1

In this study study, ergonomic improvement of a electric single wheel barrow was conducted to enhance the usability and safety. To evaluate the effectiveness of the improved electric wheel barrow, work load measurements were conducted based on the heart rate, subjective rating (Borg-RPE), and working posture analysis. The results of this study are as follows. Electric single wheel barrow has decreased the work load than the manual barrow in the aspect of the working posture analysis and the subjective rating. However, there was no improvement in the heart rate.

우울 및 스트레스 정도에 따른 혈중 호모시스테인 농도

임창욱(Chang-Wook Lim),문지현(Ji Hyun Moon),김현주(Hyeon Ju Kim),공미희(Mihee Kong) 대한스트레스학회 2015 스트레스硏究 Vol.23 No.4

본 연구는 우울 및 스트레스 정도에 따른 호모시스테인 농도에 어떠한 차이가 있는지를 알아보고자 하였다. 건강증진센터를 내원한 20세 이상 성인 1,395명을 대상으로 하여 8시간 이상 공복상태에서 신체계측 및 혈액검사를 시행하였으며 우울여부 및 스트레스 정도에 대한 자기기입식 설문조사를 시행하였다. 우울 여부에 대한 선별을 위하여 65세 미만에서는 CES-D (Center for Epidemiological Studies-Depression Scale) 한국판을, 65세 이상에서는 GDS (Geriatric Depression Scale) 단축판을 이용하여 우울군과 정상군 두 그룹으로 나누었으며, 스트레스에 정도에 대해서는 한국어판 BEPSI (Brief Encounter Psychosocial Instrument) score를 측정하여 그 정도에 따라 세 그룹으로 나누었다. 각 그룹별 혈중 호모시스테인 농도를 비교한 결과 상관관계가 있는 모든 변수들을 보정하자 나이에 상관없이 남녀모두 우울여부에 따른 혈중 호모시스테인 농도에는 차이가 없었으나, 스트레스 정도에 따른 비교해서는 남자에서 스트레스가 강도가 높을수록 혈중 호모시스테인 농도가 높은 경향을 보임을 알 수 있었다. In this study, we investigated plasma homocysteine concentration according to the depression and degree of stress. The study subjects were 1,395 adults aged over 20 years who visited a health promotion center. Medical history was recorded through a self-reported questionnaire and physical examination was performed on all subjects. We measured plasma homocysteine by blood sampling after fasting over 8 hours. To determine depression, we used CES-D in the subjects below the age of 65 and GDS over the age of 65. The stress group is divided into three subgruoups by using BEPSI. We adjusted for all variables that affect the homocysteine. The homocysteine concentration was not associated with depression regardless age and sex. There was significant differentiation of plasma homocysteine concentration according the degree of stress in men, but no differentiation in Women. This study showed no relationship between depression and plasma homocysteine concentration. We found that men in high stress group had a tendency for higher plasma homocysteine concentration.

SCM시스템 성공요인이 마케팅 성과에 미치는 영향에 관한 연구

임창욱 ( Chang Uk Im ) 대한설비관리학회 2006 대한설비관리학회지 Vol.11 No.3

재래시장 운영 활성화 방안에 관한 연구 : -순천 중앙시장을 대상으로-

최윤홍,임창욱 호남대학교 2007 학술논문집 Vol.28 No.1

A conventional market of korea doesn't only have spatial function that is for our people to buy and sell as a ground of living but also a function that is economic, social, political and cultural function. Moreover, a conventional market is situated in the geographical center as a no deofa local development and we have understood importance that it is the hear to flocally economic activation as the power of local economy in the past and it is place for people too pe rate their living until the present. But Distribution industry structure and purchasing action of consumers have repeated a lot of the aspect of our society develop and change rapidly recently. Conventional market shave adjusted in their own way in this change but they can't try to find more strategic and more synthetic confronting strategy and continuation of conventional markets is in a difficult circumstance realistically according to advent of big distribution enterprises and new retail forms. Recently, the government, laboratory, local self-government, trade-people and commercial organization of everyplace study and stir actively for activation of conventional market. Form now on, it has to be based on participation of private enterprise and government and we will have to grope plan can maintain and develop appear an ces of traditional market.

성공적인 CRM 구축 및 활용사례에 관한 연구 : 국내 백화점 및 은행 사례를 중심으로

최윤홍,임창욱 호남대학교 2004 호남대학교 학술논문집 Vol.25 No.1

This study aims to explore how organization should properly position and eliver CRM by focusing on what factors should be emphasized for effective and efficient CRM implementation among various techniques for customer management, which creates long-term business value. This paper provides practical guide line to build up CRM for small andmedium business organization which already introduced CRM or plan to introduce in the future by discussing the background and concept of CRM, preconditions of CRM, and components of CRM theoretically first and then, studying introducing strategy of CRM, success factors of CRM, introducing effects of CRM.

스마트폰 체험마케팅이 소비가치와 구매의도에 미치는 영향에 관한 연구

니에신위,임창욱,Nie, Xin-Yu,Im, Chang-Uk 한국디지털정책학회 2022 디지털융복합연구 Vol.20 No.4

본 연구는 스마트폰 구매경험이나 제품에 관심이 있는 중국 소비자들을 대상으로 브랜드별 스마트폰 체험마케팅이 소비가치, 구매의도 간에 미치는 영향에 대해 실중분석을 진행하였다. 또한, 체험마케팅을 5가지 체험요소로 분류하였고 분석결과, 스마트 폰의 체험마케팅 체험요소가 소비가치에 유의적인 영향을 미치는 것으로 나타났다. 체험마케팅의 체험요소 중 감각, 감성, 행동, 관계는 구매의도에 적극적인 영향을 미치는 것으로 나타났지만, 인지는 영향을 미치지 못하는 것으로 나타나는 결과를 알 수 있었으며, 스마트폰 시용의 체험을 통한 소비가치와 구매의도 간에 긍정적인 영향력을 갖은 것으로 나타났다. 본 연구결과를 보면 체험마케팅의 각 체험요소를 전면적으로 고려하여 소비자들에게 버라이어티한 체험 형식을 제공할 때 더욱 효과적이라는 점을 발견했다. 본 연구는 스마트폰 브랜드의 이미지를 추구하는 방향과 관련성 있는 소비 체험을 지속적으로 제공하는 것이 스마트폰 기업의 체험마케팅을 지속적으로 실시하고자 하는 기획수립에 기여할 것으로 기대한다. This study conducted an actual analysis on the effects of smart phone experience marketing by brand on consumption value and purchase intention for Chinese consumers who are interested in smart phone purchase experience or products. In addition, experience marketing was classified into five components such as sense, emotion, cognition, behavior, and relationship. The results, In the effect of the components of experiential marketing on purchase intention, sense, act, fell, and relate had an obviously positive impact on purchase intention, however The result is that think does not affect. The results of this study are more effective when considering the five components of smart phone experience marketing. This The study will contribute to the projecting and establishment of long-term experience marketing of smart phone producers by continuously providing experiences related to the direction of pursuing brand image.