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중소기업의 e-비즈니스 활성화를 통한 생산성 향상 : 다중 중개기능(Metamediary)을 중심으로
최용록 한국생산성학회 2002 生産性論集 Vol.16 No.3
The burst of e-business expectation could not end the rapidly changing trend. Rather, it created more diverse utilization of e-business, instead of e-commerce. It is true, especially for the small and mediumenterprises(SMEs) that there are tremendous benefits and advzntages to promote e-business for the R&D and procurement, production, transportation, payment, even for the accounting and labor management etc. Due to the fact, the Korean government has initiated many activities to support the information of SMEs without much success. The reason for this failure comes from the fact that the SMEs have few experts as well as less experiences and lack of incentives to do e-business. Therefore, the study emphasizes the importance of Meta-mediary to facilitate, cooperate and provide more market-oriented and profit-oriented solution for the success of e-business. This study shows the four of these paradigm of meta-mediary to promote the productivity of e-business in SMEs : collaborator, facilitator, web-service provider, and a harmonizer between government policies and business strategies.
남북한 전자상거래 추진에 따른 활성화 방안 : 분쟁방지를 위한 사건조정 기능을 중심으로
최용록 한국중재학회 2006 중재연구 Vol.16 No.3
It has been talked about the responsibility of the South-North Korean e-market place(e-MP) collaboration project every year since 2003. However, the feasibility as the business has not been dealt with in detail due to the uncertain environment as well as the complicated procedures of the project. The research focuses on the workable mechanism of the South-North Korean E-Market Place collaboration project. The feasibility of the project results from the newly installed fiber telecommunication network as well as the 1 billion dollars of the trading volume between South and North Korea. The research analyzes on the capabilities as well as willingness of the South and North Korea for the e-MP, and concludes with two paradigms of the future tasks. First, the unified but step-wise structure should be made to promote the project by the political committee (South and North Korea EC Committee) and the economical administration body (South and North Korea EC Corporation). Second, the market-oriented resolution system such as South and North Korea Arbitration Body should be involved to create legal environment. Above all, the discussion should be on the main body of e-MP settlement to abolish the psychological as well as practical barriers to enter the South-North Korean electronic commerce.
최용록 한국무역학회 2000 한국무역학회 국제학술대회 Vol.2000 No.12
인터넷기업의 세계화(Globalization), 측 해외진출과 관련하여 필요한 인터넷기업의 선행과제는 글로벌마케팅 전략의 수립이라 하겠다. 기존의 마케팅은 사후적으로 제품 판촉활동의 일환으로 그 중요성이 안정되었으나 본질적으로 세계시장에서 경쟁하는 인터넷기업의 입장에서는 그 개념에서부터 전세계에 걸쳐 시공간의 파괴로 인하여 단일화된 세계시장을 대상으로 하는 만큼 인터넷기업의 세계화는 전자상거래와 관련된 기업들의 필수적인 생존요소로 안정되어야만 한다. 본 연구에서는 문화적 배경이 다른 고객들을 대상으로 글로벌마케팅을 추진하는 인터넷기업에 있어서 이러한 현지문화의 특수성과 세계문화의 보편성간의 균형과 조화를 윤도하기 위한 도구적 관점에서 SWOT분석과 마케팅믹스의 전략적 요소인 6C를 중심으로 살펴보았다. 글로벌마케팅의 핵심은 어떤 방식으로 현지의 문화적 차이를 극복하고 나아가 그러한 문화적 차이에서 오는 문화경쟁력을 활용할 것인가에 있으며 이는 인터넷이 갖는 쌍방향성과 더불어 중요한 인식의 변화를 요구하는 분야라 하겠다. 본 연구는 현지문화의 특수성과 글로벌마케팅이 갖는 문화적 보편성간의 균형과 조화를 윤도하기 위한 기본적인 전략을 절차론적인 관점에서 채시하고 있다.
The Economic Collaborative Tasks in China: New Role for the 4th Logistics Party
최용록 한국통상정보학회 2005 통상정보연구 Vol.7 No.2
The ever-expanding Chinese economy has affected the Korean economy in many respects. So many companies, including most of major groups, has increased their economic collaborative businesses in China. Due to the sandwich situation of the economic competitiveness, many Korean companies has been seeking for the lower production costs in China, while other high-tech companies also for the prospective markets in China. Nonetheless all the Korean FDIs in China have been seriously connected with its global supply chain management. In order to promote this kind of collaboration across the border, the 4PL kind of tasks are needed. The study suggests these tasks in terms of 3 categories of Pre-Feasibility/ Business Planning, Cultural Localization, and Networking Economies/ Relationship Management. Most of all, the collaboration across the border may promote the final vision of the FTA in the Far-east Asian countries.