http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
서울 시민의 먹거리 시민의식과 먹거리 안전관리 주체의 대응 일치 연구
최승균,홍완수 한국식품조리과학회 2019 한국식품조리과학회지 Vol.35 No.4
Purpose: The purpose of this study was to analyze the correspondence between the food citizenship levels and food safety management subjects in the food policy network. This may contribute to the harmonious development of food policies that are formulated by food policy networks in a given society. Methods: Basically, this study depends on a questionnaire survey method that is used to compare the correlation between food citizenship and governmental policies. The questionnaire survey was conducted online in January of 2018 on 650 adults who live in Seoul. The response rate was 86.9%. The data were analyzed using SPSS ver 23.0 for frequency and variance analysis, and a Duncan’s multiple test was performed. At the same time, correspondence analysis was conducted using XLSTAT. Results: The food citizenship levels were divided into three based on the cumulative ratio of the score: subject, consumer, and citizen. In three groups of the food citizenship levels, the higher the level of food citizenship, the greater the recognition of the necessity and importance of food policy (p<0.001). Moreover, as the food citizenship level increased, the perception of the importance of food safety management subjects became higher (p<0.001). The results of the correspondence analysis suggest that the subject group is more relevant to the producer and consumer group than the consumer organizations (p<0.05). The citizen group showed a high degree of relevance to the distributor and retail store, central government, media, and consumers themselves. Conclusions: The findings of this study contain meaningful implications for effective food policies (p<0.05).
최승균,김태영,김수민,백진경,최희령,김태인,홍완수 한국식생활문화학회 2019 韓國食生活文化學會誌 Vol.34 No.5
This paper provides data for product development and improvement of grape varieties by analyzing the satisfactionimportanceof the grape selection attributes from a consumer's perspective. A survey was conducted on consumers aged 19-59 living in Seoul, Gyeonggi and Incheon on their fruit consumption level, preferences according to the grape qualitycharacteristics, importance, and satisfaction with the grape selection attributes. Three hundred and eighty two valid sampleswere collected and analyzed statistically using SPSS 23. In the preference according to the grape quality characteristics,consumers tended to prefer a sweet taste, black color, and seedless grapes. Regarding the importance of the grape selectionattributes according to the level of grape consumption, the high consumption group considers texture, size, shape, color,ease of removing seeds, country of origin, area of production, certification, and brand to be more important. In satisfaction,the high consumption group rated satisfaction highly in texture, odor, size, shape, color, ease of removing peelings, ease ofremoving seeds, price, country of origin, area of production, certification, and brand. An analysis of the IPA of the grapeselection attributes showed that improvement of price and shape attributes will be prioritized, and the development andmanagement of properties, such as seeds, peelings, certification, and brand will be required. These results can be used tohelp improve the grape varieties and develop products that meet the consumer needs, secure the competitiveness of grapefarmers, and revitalize the local economy.
싱글족의 식생활 라이프스타일에 따른 외식행동 연구 - 서울 및 수도권지역 25세 이상 54세 이하 성인을 대상으로 -
최승균,박대섭,홍완수 한국외식경영학회 2012 외식경영연구 Vol.15 No.1
The purpose of this study was to investigate the differences on dining-out behavior by singles' food-related lifestyle. A survey was conducted with singles(age 25∼54, solo living) in the Seoul metropolitan area. Out of 2,051 questionnaires distributed, 300 were analyzed(15.21% response rate). The data was analyzed using SPSS windows(ver. 17.0). Singles' food-related lifestyles were categorized into three factors. In addition, the respondents were divided into three groups by cluster analysis: convenience oriented group, wellbeing dining-out oriented group, uninvolved group. The dining-out behavior of each group was significantly different in terms of restaurant selection attributes, dining-out motivations and purposes, preference of restaurant locations and types, the dining-out information sources and complaint behaviors. This study suggests that In the food service industry need to analyze the characteristics of singles' more systematically. Through the analyzing the characteristics of singles', food service industry can use the data to establish a marketing strategy for singles'.
최승균,홍완수 한국식생활문화학회 2021 韓國食生活文化學會誌 Vol.36 No.6
This study was conducted to provide basic data for evolving a strategy for the development of Vietnam’s customized HMR program and formulating a marketing strategy by analyzing the characteristics and variations of HMR consumption behavior by household size. The results of the analysis were as follows: The number of single households using HMR as a general meal at home was higher than multiple-person households. Moreover, there was a high preference for ‘ready to heat’ and ‘ready to eat’ products, which are relatively easy to cook and prepare. It was observed that single households preferred department stores, hypermarkets, and convenience stores for purchasing HMR when compared to multiple households, and that single households preferred to acquire information through TV/radio and internet advertisements. Among the HMR selection attributes, single households valued taste, quantity, price, preparation process, preparation time, and ease of storage as important. Reflecting on the results of this study, when developing HMR in Vietnam, it is necessary to develop a product that can nutritionally replace the general meal with a focus on convenience. In addition, there is a need for products that possess various attributes such as convenience, health, and eco-friendliness.
음식관여도 유형에 따른 레스토랑 간편식 선택속성 중요도-수행도 분석
최승균,홍완수 한국식생활문화학회 2023 韓國食生活文化學會誌 Vol.38 No.6
This study evaluated the consumers’ demands and points of improvement for restaurant meal replacement throughimportance–performance analysis by the restaurant meal replacement segment market using food involvement. The resultswere as follows. First, after segmenting the restaurant meal replacement market using food involvement, it was classified intothree markets (multiple involvements, exploration-oriented, and product quality-oriented). Second, an analysis of theimportance of restaurant meal replacement selection attributes revealed taste, sanitation, quality, freshness, price, savingtime, texture, ingredients, preparation process, and quantity to be highly important. An analysis of the differences accordingto the market type revealed the multiple involvement type to be more important than other groups, considering therestaurant meal replacement selection attribute element. Third, an analysis of the importance-performance analysis ofrestaurant meal replacement selection attributes revealed that quantity and price as the selection attributes that needed tobe improved first in all three markets. In addition, in the multiple involvement type, food additives appeared as a selectionattribute requiring priority improvement, revealing the characteristics of a market that cares about diet and health.