한국 재래돼지 브랜드 돈육 원산지 검증을 위한 유전자 감식 기법 활용 연구

최봉암 ( Choi Bong-am ),이학교 ( Lee Hak-kyo ),전광주 ( Jeon Gwang-joo ),오재돈 ( Oh Jean-don ),최일신 ( Choi Il-sin ),박미현 ( Park Mi-hyun ),공홍식 ( Kong Hong-sik ),정일정 ( Jung Il-jung ),김태헌 ( Kim Tae-hun ),윤두학 ( Yoon D 한국유기농업학회 2004 韓國有機農業學會誌 Vol.12 No.2

Identification of animals has been used with an ear tag with dummy code and blood typing has been used for paternity and individual identification in live animals. Various genetic markers are different for breeds of pig and hence, it is necessary to identity the discrete genetic marker in korean native pig. A total of 240 pigs were used to find korean native pig population specific markers that expressed in population of korean native pigs. To identify the individual traceability, 20 animals were randomly chosen and tested for a whole process from being live to slaughter stages. The candidate genetic marker used in the study were 18 DNA microsatellites which were identified in pig genome. The number of alleles of those DNA microsatellites ranged form a minimum of 3 to maximum of 6. The heterozygote frequency ranged from 0.44 to 0.69. Effective number of alleles for each DNA microsatellotes were 2 to 4. By choosing 6 candidate genetic markers among all, the traceability of individual identification was estimated as accurate as 99.99%(p>0.0014), nearly.

농구선수의 지각된 동기분위기와 팀워크 및 스포츠 정서의 관계검증

최봉암(Choi, Bong-Arm) 한국체육과학회 2014 한국체육과학회지 Vol.23 No.5

The purpose of this study was to identify the relationship among the perceived motivational climate, teamwork and sport Emotion in Basketball Players. To achieve this goal, junior and high school athletes in national were chosen as the population and for sampling the data were collected from 450 participants, using random sampling. The results were as follows. First, the motivational climate of basketball player’s had positive effects on teamwork. Second, the motivational climate of basketball player’s had positive effects on sport emotion. Third, teamwork of basketball player’s had positive effects on sport emotion.

골프코치와 선수관계 심리욕구 및 경기력 결정 심리요인 관계검증

최봉암(Choi, Bong-Arm) 한국체육과학회 2015 한국체육과학회지 Vol.24 No.1

The purpose of this study was to verify how coach-player had influences on psychological needs and psychological factors in golf performance, this purpose, the population among golf players was selected, and the data were collected by using of convenience sampling method. Total 424 copies of data were collected, and all data were utilized in data analysis. The construct validations of each questionnaire were analyzed by descriptive statistics, exploratory factor analysis and reliability analysis with SPSS 18.0. In addition, the relevance of abstracted factor structure was analyzed by confirmatory factor analysis with AMOS 18.0. The relationship among each psychological factor was analyzed by structural equation model through AMOS 18.0. The results were as follows; First, for the relationship between coach-player and psychological factors, coach-player of golf player had positive effect on psychological needs, for the relationship between coach-player and psychological factors of determining performance, coach-player of golf player had positive effect on psychological factors of determining performance, for the relationship between psychological needs and psychological factors of determining performance, psychological needs of golf player had positive effect on psychological factors of determining performance.

스폰서십 기업의 골프 마케팅 활동이 브랜드 태도와 기업 브랜드 이미지에 미치는 영향

최봉암(Choi, Boing-Am) 한국체육과학회 2011 한국체육과학회지 Vol.20 No.5

The purpose of this study is to identify how brand attitude and corporate brand image are influenced by hosting or sponsoring golf tournaments. We came to some meaningful conclusions. First, corporate brand images have statistical differences in accordance to sexes, golf course membership, golf tournament participation, tournament gallery participation, corporate communication experience, and golf rounding experience. Corporate social responsibility image is influenced by just golf tournament participation, tournament gallery participation, and golf rounding experience. Brand images, brand loyalty, and brand recognition are statistically influenced by sexes, golf rounding experience, golf course membership, golf tournament participation, golf tournament gallery participation, and corporate communication experience Second, brand recognition and brand images are influenced by image change, reliability acquisition, and brand preference, while image loyalty has no influence on image change. Third, brand attitude (image, loyalty, recognition) has meaningful difference statistically on better corporate image and social responsibility image. In conclusion, golf sponsorship not only enhances corporate image, reliability, Preference but also improves brand recognition, brand loyalty, and brand image. In other words, golf sponsorship can be used as a strategic marketing tool for consumers.

골프소비시설 선호도분석을 위한 시장세분화 전략

최봉암(Choi, Bong-Am),김희연(Kim, Hee-Youn) 한국체육과학회 2013 한국체육과학회지 Vol.22 No.3

Examining golfer typology and identifying golf club enabled to better access marketing strategy to manage each type of golf club. Research about golf industry should be conducted by golfers’ psychological motivation when selecting the place. Thus, the purpose of this study was the following. First, to delineate golfer’s destination selective motivation; and second, to profile golfer cluster with regard to destination selective motivation and preference golf club. The data was obtained 249 golfers by using strafied random sampling. A principal factor analysis was employed to identify destination selective motivation, including socialization, facility-convenience, game participation, price, and dignity-deviation. A cluster analysis was, then, adopted to classify golfers into 4 clusters, social, economical, aggressive, passive golfer. The final results was found by correspondence analysis furnished golfer groups and preference golf club. The finding contributes to develop marketing strategies in golf industry and to discover niche market.

골프선수용 여가라이프스타일 척도의 타당화 검증

최봉암(Choi, Bong-Am),최재일(Choi, Jae-Il),이준우(Lee, Jun-Woo) 한국체육과학회 2014 한국체육과학회지 Vol.23 No.1

The purpose of this research is to verify the development and validation of golfers’ leisure lifestyle scale to which the Rasch model is applied. To achieve this, the analysis using Winsteps and Facets program was conducted on 994 golfers composed of nationwide middle and high school golf players and golf instructors registered in Korea Professional Golf Association, and the following conclusion was derived. First, the response category on a 5-point scale is appropriate for golfers’ leisure lifestyle scale. Second, as the goodness of fit of golfers’ leisure lifestyle questions, 26 questions excluding 9 questions are appropriate. Third, in the golfers’ leisure lifestyle scale, 7 questions were found to be biased questions depending on gender. Accordingly, the conclusion that the golfers’ leisure lifestyle scale should be in the form of 5-point scale composed of 6 factors: leisure lethargy (4 questions), paternalism (2 questions), sensation seeking (4 questions), relational focus (4 questions), rational planning (4 questions), and work-centrism (3 questions) and 21 questions to obtain appropriate information, was obtained.

태권도 코치의 변혁적ㆍ거래적 리더십과 선수의 운동 몰입의 관계

최봉암(Choi Bong-Arm),김현덕(Kim Hyun-Duck),최종필(Choi Jong-Pill) 한국체육과학회 2009 한국체육과학회지 Vol.18 No.3

The purpose of this study was to examine the relationship of the transformational and transactional leadership of taekwondo coaches to the pleasure of players with the leaders, attachment and their effort in the leaders. The subjects in this study were 493 players who tried out for the Korean team in the 2009 Universiade that was held in Hongcheon, Gangwon Province, on April 24 to 28. A survey was conducted to gather data, and the instrument used in this study was prepared based on the inventories used in Lee Seong-cheol and Kim Hong(2008)'s study and Back Moon-jong(2008)'s study. As for data analysis, an exploratory factor analysis(EFA), correlation analysis and multiple regression analysis were utilized. The findings of the study were as follows: First, as for the influence of the transformational and transactional leadership of taekwondo coaches on the pleasure of the players with the leaders, the two kinds of leadership had an impact on charisma(β=.210), intellectual stimuli(β=.143), and contingent reward(β=.119). Second, in regard to the impact of the two leadership styles on perceived attachment, the leadership styles intellectual stimuli(β=.139) and exceptional care(β=.133). Third, concerning the influence of the two leadership styles on effort, the leadership styles exercised an influence on exceptional care(β=.124), individual care(β=.184) and intellectual stimuli(β=.127).

골프 소비자의 인구통계학적 특성에 따른 캐디 서비스 선호도 분석

최봉암 ( Bong Arm Choi ) 한국스포츠산업경영학회 2009 한국스포츠산업경영학회지 Vol.14 No.1

이 연구는 골프장 소비자의 인구통계학적 요인 중 성별, 연령, 학력, 그리고 소득수준 등의 특성에 따른 캐디 서비스 선호도 차이를 실증적으로 증명하여 골프장 캐디 서비스의 효율성을 향상시키고 이에 따른 전반적인 골프장 서비스품질 향상에 기여할 수 있는 서비스마케팅 기초자료를 제공하기 위한 것이었다. 조사대상은 전라남도에서 운영 중인 18홀 이상 회원제 7개 골프장 회원을 대상으로 편의표본추출법을 이용하여 420부의 표본을 추출하였으며, 조사도구로는 김준형(2000), 김현준(1999), 민인애(2001), 김석겸(2003) 등의 연구를 기초로 하여 재검토 및 재구성하여 사용하였으며, 자료처리는 t-test 및 일원변량분석을 이용하였다. 그 결과, 첫째, 성별에 따른 캐디 서비스 요인 중 ‘기술적 전문성’ ``용모와 예절‘ ’주시도‘, 그리고 ’안전‘ 요인에 대해 유의차가 있는 것으로 판명되었다. 둘째, 연령에 따른 캐디 서비스 선호도 차이에서는 5개 캐디 서비스 요인 중에서 ‘주시도’와 ‘안전’ 요인을 제외한 3개 요인에서 통계적으로 유의한 차이가 나타났다. 셋째, 학력별 캐디 서비스 선호도 차이에서는 ‘용모와 예절’ 그리고 ‘주시도’ 요인을 제외한 3개 요인에서 통계적으로 유의한 차이가 나타났다. 넷째, 직업별 캐디 서비스 선호도 차이에서는 ‘안전’ 요인을 제외한 4개 요인에서 통계적으로 유의한 차이가 나타났다. 마지막으로 소득수준별 캐디 서비스 선호도 차이에서는 ‘이론과 지식’ 그리고 ‘주시도’ 요인을 제외한 3개 요인에서 통계적으로 유의한 차이가 있는 것으로 나타났다. The purpose of this study was to investigate caddy service preferences by demographic characteristics of golf customers and to provide fundamentals to promote the quality of caddy services. This study, in order to accomplish such purpose, used a survey methodology. A total of 420 questionnaires, developed by the previous studies, were distributed to 7 different golf clubs located in Chonnam Area and collected in field by the researcher and survey assistants. Data collected were analyzed through descriptive statistics, t-tests and ANOVA with Scheffe tests at the significance level of .05. Accordingly, followings were derived. First, in terms of gender, male customers had preference for technical expertise, countenance and etiquette and scrutiny, but female for safety factor. Second, customers over 40 years old had preference for knowledge and information and countenance and etiquette but those under 30 years for technical expertise. Third, customers with under high school education had preference for knowledge and information, those with under junior college education for technical expertise, but those with over university education for safety. Fourth, customers with management positions had preferences for knowledge and information and scantily, salary persons for technical expertise and self employers for countenance and etiquette. Fifth, those with lower income had preference for technical expertise and countenance and etiquette, but those with higher income for safety service factor. In conclusion, such findings of study provide further validation that service preferences differ from demographic characteristics such as gender, age, education, occupation and income levels and service marketing fundamentals that improve effectiveness of caddy service by deducing relatively important caddy service dimensions.

골프선수들의 경기력 및 심리적 선수생활 만족도에 관한 연구

최봉암(Choi Bong-Arm) 한국체육과학회 2007 한국체육과학회지 Vol.16 No.3

The purpose of this study is to apply the suggestions on instruction method according to the examination of relationship between a satisfaction of athletic ability and athlete's life by golf players in junior high school, high school, and university. In terms of research methodology, with a population of amateur and professional golf players under the Korea Golf Association in 2007 as research subjects, the author obtained total 985 valid samples including 31 professional golf players, 44 semi-professional players, 910 amateur players, etc. through the convenience sampling method. In terms of a confidence coefficient, the satisfaction of athlete's life, Cronbach's α=.737-744. And the athletic ability's Cronbach's α=.793. In terms of data processing method, t-test & one-way ANOVA analysis were adopted. Through such procedures, the following research result could be obtained. First, in respect of a difference in satisfaction of athlete's life and athletic ability per sex, a female player showed a higher recognition than a male golf player in terms of a satisfaction of social interaction among the satisfaction of athlete's life. A male player showed a higher recognition than a female golf player in case of a difference in athletic ability. Second, in case of a difference in satisfaction of athlete's life and athletic ability per golfer type, there was no significant difference in satisfaction of athlete's life. However, professional or semi-professional players showed a higher recognition than amateur golf players in terms of athletic ability. Third, in case of a difference in satisfaction of athlete's life and athletic ability per golf career, players with less athletic career had more higher recognition in terms of a satisfaction on social interaction. However, a group with more than 6 years' athletic career showed a higher recognition in terms of an athletic ability. Firth, in case of a difference in satisfaction of athlete's life and athletic ability per golf handicap, there was no difference in terms of a satisfaction of athlete's life. Nevertheless, players with 90 zone showed a higher recognition than players with 100 zone and players with 80 zone showed a higher recognition than players with 90 zone in terms of a difference in athletic ability.

대학 태권도 코치의 거래적,변혁적 리더십이 선수생활, 일상생활, 그리고 사회승인 만족에 미치는 영향

최봉암(Boung Arm Choi) 한국사회체육학회 2010 한국사회체육학회지 Vol.0 No.39

The purpose of this study was to examine the impact of the transactional and transformational leadership of college taekwondo coaches on the satisfaction level of players with their own player life, daily routine life and social approval. The players who registered with College Taekwondo Federation as of May 2009 were selected as the population of the study, and the subjects were selected from the population by convenience sampling, one of non-probability sampling methods. After a survey was conducted, the answer sheets from 195 respondents were analyzed. Multiple regression procedures were utilized, and the level of statistical significance was set at p<.05. The findings of the study were as follows: First, out of the components of the transactional and transformational leadership of college taekwondo coaches, contingent reward and management by exception were identified as the factors that affected the satisfaction level of the players with their player life. Second, out of the factors of the transactional and transformational leadership of college taekwondo coaches, intellectual stimuli had an impact on their satisfaction with daily routine life. Third, their satisfaction with social approval was under the influence of charisma, individualized consideration and intellectual stimuli.