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KOICA(한국국제협력단)을 통한 한국철도산업의 해외사업 진출방안
채일권(Chae Il-Kwon),정예성(Jung Yeo-Sung) 한국철도학회 2006 한국철도학회 학술발표대회논문집 Vol.- No.-
With the opening of the KTX and establishing the KORAIL(Korea Railroad Corporation) in January 2005, Korea Railway Industries would like to go aboard to oversea railway market. The purpose of this study suggests how to facilitate with KOICA(Korea International Cooperation Agency) programs. This study suggest both korea railway industries and KOICA should have strategic alliance with other special railway-fields korean companies to deal with oversea railway projects.
채일권(Chae Il-Kwon),박태훈(Park Tae-Hun) 한국철도학회 2005 한국철도학회 학술발표대회논문집 Vol.- No.-
With the opening of the KTX and establishing the KORAIL(Korea Railroad Corporation) in January 2005, KORAIL would like to go aboard to oversea railway market. The purpose of this study suggests how to facilitate and manage international marketing method such as 3C"s analysis on KORAIL oversea railway development business. This study findings suggest both KORAIL change integrated international organization and KORAIL should have strategic alliance with other special railway-fields korean companies to deal with oversea E&M turn-key projects.
노트북 대여서비스를 통한 철도공사의 엔터테인먼트 사업방안
채일권(Chae Il-Kwon),안세준(Ahn Seo-Jun) 한국철도학회 2006 한국철도학회 학술발표대회논문집 Vol.- No.-
With the opening of the KTX and establishing the KORAIL(Korea Railroad Corporation). KORAIL would like to build 15 affiliated companies and a lot of differentiated service to railway customers. Also, Korean entertainment industries have growed 21.1% last 5 years. Korean"s new generations familiar to entertainment applications as like PC and Mobile cell-phone. That"s why KORAIL must launch an entertainment service at KTX. Korean travellers eager to enjoying the computer game, watching DVD video in the train and station. This study suggest that KORAIL build a new business model "Entertainment business" focusing on the notebook PC lease service at KORAIL"s station.
2008년 천안 흥타령 축제열차 사례를 중심으로 한 급행전동차를 이용한 코레일 마케팅 성공사례연구
채일권(Chae Il-Kwon),이정규(Lee Jung-Kyu),최영진(Choi Young-Jin) 한국철도학회 2009 한국철도학회 학술발표대회논문집 Vol.2009 No.11월
KORAIL has been established by 2005, January 1. From changing KNR to KORAIL organization KORAIL(Korea railroad Corporation) had divided several regional headquarters. This regional headquarter's operation team made small marketing teams which develop a lot of travel packages with railway. However, these were very limit railway travel packages which were only use long-distant train by KORAIL trunk line. This thesis has a contents for marketing case not to use long-distant train but to use rapid commuter train. This rapid commuter train package had to advertise Cheonan city's dance festival at October 3th, 2008. At that time, This commuter train package received very much customers applauds because of low cost and new concept of product idea.
기존의 Cost center에서 Profit center로의 전환을 위한 철도 고객센터의 수익형 고객센터로 발전방안
채일권(Chae Il-Kwon),유선영(Yoo Sun-Young) 한국철도학회 2006 한국철도학회 학술발표대회논문집 Vol.- No.-
KNR have been Customer Satisfaction activity until 1994 and established customer center to improve Customer Satisfaction campaign in May, 2001. With the opening of the KTX and establishing the KORAIL(Korea Railroad Corporation) in January 2005, KORAIL customer center transfer managing KSN(Korail Service net) which is one of the KORAIL affiliated company. This study suggest that KORAIL"s customer center have to change not cost customer center but profit customer center to deal with business profit models.
채일권(Chae Il-Kwon),양광열(Yang Kwang-Yeol) 한국철도학회 2005 한국철도학회 학술발표대회논문집 Vol.- No.-
With the opening of the KTX in April 2004 and launching the KORAIL(Korea Railroad Corporation) in January 2005, KORAIL company brand and service product brand were unrecognized. Each brand is very important invisible assets in KORAIL and KORAIL affiliate companies because of their powerful perception of the customers. This study suggests that how to improve and manage KORAIL brand reputation and how can KORAIL employees differentiate other transportation system in the near future. To obtain more benefits using the brand strengthen strategy in KORAIL.
코레일의 지사 및 그룹역 마케팅 조직 활성화를 위한 연구 : 서울지사 서울역 마케팅팀의 사례를 중심으로
채일권(Chae Il-Kwon),최영진(Choi Young-Jin) 한국철도학회 2009 한국철도학회 학술발표대회논문집 Vol.2009 No.5월
The railway advance policy from Korea government, KORAIL have to reduce a half of his railway business loss until 2010 and turnout railway business black ink until 2012. To overcome this difficult management situation, KORAIL has been set up new marketing organization in Seoul station which is necessary and venerable. According to the leadership of Seoul station master, Seoul station's marketing team was launched at April 2008. The marketing team will introduce total marketing for KORAIL corporation in their marketing activity such as advertisement, B to B railway tickets, railway travel package sales and customer satisfaction event with other corporations, and so on. After automated ticket system(SMS and Home-printed ticket) will lead to existing ticket sales persons to become activating marketing team members. In the organization case study in Seoul station, this study how to manage new marketing team have a great performance last 8 months and analysed what was a successful factors and principals, and also their team limits within KORAIL's organization structure. In the long run, we suggest that how can be this team to be support within KORAIL system such as incentive system, payment system, and marketing budgets etc.
채일권(Chae Il-Kwon),이영승(Lee Yeoung-Seung),김혜윤(Kim Hea-Yoon) 한국철도학회 2006 한국철도학회 학술발표대회논문집 Vol.- No.-
In this thesis to establish the Reading Management Strategy development on KORAIL(Korea Railroad Corporation), a survey and an analyse of examples 10 Korean companies which are carrying out reading activity as a knowledge-based management strategy. This study suggests that KORAIL have to know 7 critical facts to success reading management strategy. In the middle of them, one critical factor is to utilze an information library. I wish both KORAIL and other korean companies deal with Reading Management strategy to improve their organization.