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진현선,안병기 대구미래대학 2001 論文集 Vol.19 No.1
The purpose of this study was to harmoniously insert a modern sense of beauty into traditional Korean dress, create conventional and practical Korean dresses according to modem society's requirements, and to encourage consumer to wear the two types of Korean dresses more widely, by examining how much consumers were wearing Korean dress and tracking their preference for the same. For attaining the purpose, a survey was conducted for two months in April and May, 1999, over 225 housewives of 40 to 59 who were living in Taegu, South or North Kyungsang Province. It's required to make deeper research efforts to determine consumer needs for Korean dress more precisely, based on the findings of this study about to what extent consumers were wearing it. The kind of conventional and practical Korean dresses that could be used commonly in our lives should be developed to encourage consumers to enjoy wearing them.