방송콘텐츠 자율심의 규제체계의 효율화 방안 연구

주정민(Joo,Chungmin),배진아(Bae,Jina) 한국문화산업학회 2012 문화산업연구 Vol.12 No.4

This paper presents an investigation into the limitations and improvement measures of the self-regulation system for the content created by broadcasting stations. As for methodology, the investigator conducted an interview with the practitioners in the broadcasting industry and two experts. As a result, the regulation criteria were ambiguous due to the limitations of self-regulation for the content of broadcasting stations, the personnel in charge of regulation lacked professionalism, and the regulation procedures were not proper. In addition, program grading was not appropriate, and the time slot for youth protection was not right. There was a need to establish a regulation consultation body and reinforce the roles of National Association of Broadcasters to solve those problems. It is also needed to deploy and educate human power in the regulation departments of broadcasting stations, promote its efficient operation, and supplement the current grading system for broadcasting program. This paper presents an investigation into the limitations and improvement measures of the self-regulation system for the content created by broadcasting stations. As for methodology, the investigator conducted an interview with the practitioners in the broadcasting industry and two experts. As a result, the regulation criteria were ambiguous due to the limitations of self-regulation for the content of broadcasting stations, the personnel in charge of regulation lacked professionalism, and the regulation procedures were not proper. In addition, program grading was not appropriate, and the time slot for youth protection was not right. There was a need to establish a regulation consultation body and reinforce the roles of National Association of Broadcasters to solve those problems. It is also needed to deploy and educate human power in the regulation departments of broadcasting stations, promote its efficient operation, and supplement the current grading system for broadcasting program.

지상파방송 콘텐츠 재송신 대가 및 이익 산정에 관한 연구

주정민(Chungmin, Joo),나형진(Hyungjin, Na) 한국방송학회 2021 방송통신연구 Vol.- No.113

산업조직론 관점에서 본 IPTV 정책의 성과에 관한 고찰

주정민(Chungmin Joo) 한국방송학회 2010 방송통신연구 Vol.- No.71

방송통신 융합과 미디어 경쟁, 그리고 효율적 시장구조

주정민(Chungmin Joo) 한국방송학회 2009 방송통신연구 Vol.- No.69

리얼리티 쇼 프로그램의 재미에 관한 연구

주정민(Chungmin Joo),배윤정(Yunjeong Bae) 한국콘텐츠학회 2014 한국콘텐츠학회논문지 Vol.14 No.1

이 논문은 리얼리티 쇼 프로그램인 ‘슈퍼스타 K’가 시청자들에게 인기를 끈 요인이 무엇인지를 살펴보았다. 이를 위해 ‘슈퍼스타 K’를 시청한 시청자를 대상으로 두 차례에 걸쳐 심층인터뷰를 실시하여 재미요인을 분석하였다. 연구 결과, ‘슈퍼스타 K’는 프로그램 기획단계에서부터 편집과 송출에 이르기까지 다양한 재미요소를 치밀하게 계획하여 제공함으로써 시청자들에게 재미를 불러 일으켰다. 특히 프로그램의 ‘편성’, ‘구성’, ‘편집’, ‘진행방식’, ‘소구요소’에서 다른 프로그램에서는 볼 수 없는 치밀한 전략을 통해 시청자에게 재미를 준 것으로 나타났다. 따라서 리얼리티 쇼 프로그램이 시청자에게 인기를 끌기 위해서는 프로그램 자체의 재미요인을 고려하는 것도 중요하지만 방송제작과 방영과정에서 다양한 장치와 전략이 필요하다는 사실을 알 수 있었다. The purpose of this study was to investigate the factors behind the popularity of Superstar K, a reality show, among the viewers. For that purpose, the study conducted an in-depth interview with six viewers that watched the show in the first round and eight more in the second round. The interview results show that the shows fun elements include program formation, organization, edition, hosting style, and appeal factors, which differentiated it from other shows. Superstar K made the viewers enjoy the show by thoroughly planning and providing a range of fun elements from program planning to edition and transmission.

미디어 이용기기의 경쟁과 대체에 관한 적소분석

주정민(Chungmin Joo),양승준(Seungjun Yang) 한국콘텐츠학회 2023 한국콘텐츠학회논문지 Vol.23 No.2

본 연구는 지난 10년간 디지털기술의 발전과 신규미디어의 등장으로 인한 매체 간 시장경쟁을 적소분석을 통해 살펴보았다. 특히 이용자들이 어떤 미디어를 이용해 정보와 콘텐츠를 사용하는지를 살펴봄으로써 향후 미디어 시장을 전망해 보았다. 연구결과, TV는 지난 10여 년간 가장 큰 적소폭을 유지해 많은 자원을 활용하고 있는 것으로 나타났다. 스마트폰이 적소폭이 커지고 있는데 비해, 신문, 라디오, PC/노트북 등의 미디어들은 적소폭이 줄어들고 있었다. TV와 스마트폰은 다른 미디어와 비교해 적소중복이 적어 우월적인 위치에 있었다. TV와 스마트폰 두 미디어는 적소중복 분석에서 경쟁관계에 있는 것으로 나타났다. 그러나 TV와 스마트폰은 신문, 라디오, PC/노트북 등의 미디어에 경쟁우위를 보이고 있어 향후 미디어 이용시장은 TV와 스마트폰을 중심으로 전개될 것으로 보인다. 스마트폰은 경쟁우위 분석에서 TV와 차이를 점차 좁히고 있어, 향후 TV를 추월해 모든 미디어 중에서 가장 이용자들이 가장 선호하는 미디어로 자리매김할 것으로 보인다. This study examined the market competition between media due to the development of digital technology and the emergence of new media over the past 10 years through a niche analysis. In particular, the future media market was predicted by examining which media users use for information and content. As a result of the study, it was found that TV was using a lot of resources by maintaining the largest niche breadth over the past 10 years. Smartphones are increasing in size, while media such as newspapers, radios, and PCs/laptops are decreasing in size. Compared to other media, TVs and smartphones were in a superior position due to less niche overlap. The two media, TV and smartphone, appeared to be in a competitive relationship in the niche overlap analysis. However, as TVs and smartphones show a competitive superiority over media such as newspapers, radios, and PCs/laptops, the future media use market is expected to develop centering on TVs and smartphones. Smartphones are gradually narrowing the gap with TVs in the analysis of competitive superiority , and it is expected to overtake TVs in the future and become the most preferred media among all media.

지역방송 뉴스 프로그램의 지역성 개념에 관한 고찰

주정민 ( Chungmin¸ Joo ),김건희 ( Gunhee¸ Kim ) 한국커뮤니케이션학회 2021 커뮤니케이션학연구 Vol.29 No.1

본 연구는 지역방송 종사자와 시청자를 대상으로 지역방송 뉴스의 지역성 구현 방안을 살펴보았다. 이를 위해 지역방송 뉴스 제작자와 지역 시청자를 대상으로 심층인터뷰를 실시하였다. 연구결과, 방송인과 시청자간에 지역방송 뉴스의 기능과 역할, 뉴스의 주제와 내용, 뉴스와 지역민의 이해관계, 뉴스의 보도대상에 대해 공통적인 의견도 있었지만, 차이점도 있었다. 그러나 지역방송의 여론 다양성 및 민주주의 활성화를 위한 역할에 대해서는 공통적인 의견은 없었고, 차이점만 있었다. 시청자들은 지역방송 뉴스가 지역성을 구현하기 위해서는 충분한 지역소식 전달, 지역 경제와 산업 활성화에 대한 관심, 지역현안에 대한 해결책 제시, 지역민의 언론접근권 보장, 지역의견 소통의 장 역할에 더 관심을 기울여야 한다고 응답하였다. 지역방송의 지역성 구현에 대한 구체적인 방안에 대해 방송인들은 이상적인 역할과 기능을 강조한데 비해, 시청자들은 지역사회의 현실을 고려한 역할과 기능을 강조하였다. This study tried to explore the realization of localism in local broadcasting news for focusing on the local viewers and producers. Then, we had an in-depth interview with the local viewers and producers. As results, Both producers and viewers expressed common opinions on the function and role, subject and content, news report target, and local interests in local broadcasting news, but there were also differences. However, there was no common opinion on the role of regional broadcasting in promotion diversity of public opinion and democracy. Viewers responded the local broadcasting news should pay more attention to the delivery of local news, interest in revitalizing the local economy and industry, suggesting solutions to local issues, guaranteeing the right to access the media of local residents and the role of a forum for communication of local opinions. Overall, producers empahsized that ideal roles and functions of local broadcasting news, while viewers emphasized the roles and functions in consideration of the reality of the local community.

방송영상 콘텐츠의 품질과 이용시간이 만족도와 지속이용의도에 미치는 영향

주정민(Chungmin Joo),양승준(Sungjun Yang) 한국디지털콘텐츠학회 2024 한국디지털콘텐츠학회논문지 Vol.25 No.2

We examined how the quality and usage time of content provided by broadcast video media, such as terrestrial broadcasting and OTT (Over The Top) content, affect users satisfaction and intention to continue usage. The results showed that creativity had the greatest impact on satisfaction in the case of traditional media, such as terrestrial broadcasting, and fun had the greatest impact on satisfaction in the case of OTT. For terrestrial broadcasting and general PP (Program Provider), the usefulness had a positive effect on the intention to continue using, whereas for OTT, the fun factor had a great impact on the intention to continue using the content. The time spent on watching TV was proportional to the satisfaction level and the intention to continue using it. In addition, as the time spent on using the content of the relevant media increased, user satisfaction with the content increased.

지역방송 콘텐츠의 제작경쟁력 확보방안 연구

주정민(Chungmin Joo),한진만(Jinmann Han) 한국콘텐츠학회 2016 한국콘텐츠학회논문지 Vol.16 No.10

이 연구는 지역방송 콘텐츠가 경쟁력을 갖기 위해서는 어떤 프로그램을 제작하여 방송해야 하는지를 분석하였다. 그 결과, 지역방송이 지역민의 뉴스시청을 늘리기 위해서는 정확한 뉴스, 지역소식과 정보제공, 주요 이슈에 대한 논의의 장 제공이 필요한 것으로 나타났다. 그리고 뉴스의 만족도를 높이기 위해서는 정확성, 공정성, 신뢰성 있는 뉴스 제공과 지역 이슈 논의의 장 제공, 지역의 목소리를 대변하는 것이 중요한 것으로 나타났다. 지역방송의 일반 프로그램의 시청률을 높이기 위해서는 흥미있는 프로그램을 제공하고, 지역민의 참여를 확대해야 하는 것으로 나타났다. 그리고 일반 프로그램의 만족도를 높이기 위해서는 흥미있고 완성도 높은 프로그램의 제공과 지역의 문제와 정보를 다루고, 지역민에게 참여의 장을 제공하는 것이 필요한 것으로 나타났다. The study analyzed what programs local broadcasting stations should produce to secure competitiveness in contents. As a result, in order to make more local people watch news programs, providing accurate local and general news and information and a forum for discussion on major issues is required. Moreover, it was revealed that providing a forum for discussion on local issues and representing the voice of local people based on accuracy, fairness and reliability is important to improve satisfaction with news. For increasing general program ratings of local broadcasts, it is required to provide interesting programs and encourage local people to participate in the programs. Additionally, in order to raise satisfaction with general programs, it is necessary to offer interesting and high quality programs, deal with local issues and information and provide local residents with a platform for participation.

지상파 콘텐츠 재전송의 딜레마와 정책 대응

주정민(Joo, ChungMin) 한국문화산업학회 2012 문화산업연구 Vol.12 No.1

This study is about the policy dilemma and policy maker’s counter plan occurred in the process of sending terrestrial broadcasting contents to cable broadcasting. During the process of resending ground wave broadcast’s contents to new media, ground wave broadcast demand contents usage fee that had not been asked before, and new media medium claimed about this. Due to this, policy maker encountering the dilemma that whichever it chooses policy between terrestrial broadcasting and new media. From this situation, policy maker counteract such as delaying policy decision, take formal action. Because of those policy action, related businesses had a fiasco in business performance, and gave negative influence to contents industry. Therefore we can know that during the contents policy dilemma, it is better to set the policy goal clearly, and have a quick policy decision. This study is about the policy dilemma and policy maker’s counter plan occurred in the process of sending terrestrial broadcasting contents to cable broadcasting. During the process of resending ground wave broadcast’s contents to new media, ground wave broadcast demand contents usage fee that had not been asked before, and new media medium claimed about this. Due to this, policy maker encountering the dilemma that whichever it chooses policy between terrestrial broadcasting and new media. From this situation, policy maker counteract such as delaying policy decision, take formal action. Because of those policy action, related businesses had a fiasco in business performance, and gave negative influence to contents industry. Therefore we can know that during the contents policy dilemma, it is better to set the policy goal clearly, and have a quick policy decision.