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신용카드 사용 시 Flow 경험, 태도, 충동적 구매 성향과 탐색적 구매 성향에 관한 연구
주문자(Joo Moon ja) 한국소비문화학회 2004 소비문화연구 Vol.7 No.2
본 연구에서는 신용카드를 사용하는 상황 하에서, 소비자가 경험하는 플로우와 신용카드 사용에 대한 태도가 충동적 구매와 탐색적 구매 성향에 미치는 영향을 분석하였다. 이를 위하여 본 연구에서는 305명의 신용카드를 사용하고 있는 기혼 여성을 대상으로 설문 조사를 수행하였다. 본 연구의 결과를 요약하면 다음과 같다. 첫째, 신용카드 사용에 대해 긍정적인 기혼 여성일수록 신용카드를 사용하는 구매상황에서 플로우를 더욱 많이 경험하는 것으로 조사되었다. 둘째, 신용카드 사용에 대해 긍정적인 기혼 여성일수록, 신용카드를 사용하는 구매상황에서 플로우를 더욱 많 이 경험하는 기혼 여성일수록 제품 구매에 대한 탐색적인 성향은 증가하는 것으로 조사되었다. 셋째, 반면에 신용카드 사용에 대해 부정적인 기혼 여성일수록, 신용카드 사용 상황에서 플로우를 많이 경험하 는 기혼 여성일수록 제품구매에 대한 충동척인 성향은 증가하는 것으로 조사되었다. 결론적으로 신용카드 사용에 대해서 좋게 생각하는 기혼 여성일수록 신용카드를 사용하는 구매 상황에서 더욱 더 탐색적으로 구매 행동을 하게 되는 반면 충동적인 구매 성향은 줄어들었다는 것을 알 수 있었다. 또한 신용카 드를 사용하는 구매 상황애서 플로우를 많이 경험하는 기혼 여성일수록 탐색적 구매와 충동적 구매를 할 성향이 짙어지는 것을 알 수 있었다. 그러나 기혼 여성의 신용카드 사용에 대한 태도는 폴로우 경험을 경유함으로써 충동적 구매성향을 강화시키는 역할을 하는 것으로 나타났다. This article examined the relations between attitude, flow, exploratory buying tendency and compulsive buying tendency, The survey data collected from 305 married women. The results of regression analysis showed that higher attitude were related to greater flow and exploratory buying tendency, and lower compulsive buying tendency, And higher flow were related to higher exploratory buying tendency and compulsive buying tendency, The results of path analysis showed that the flow was affected by attitude direct, And the exploratory buying and compulsive buying tendency were affected by attitude direct and indirect, Also the exploratory buying and compulsive buying tendency were affected by flow direct, The present results may contribute to understanding the credit card-related consumption context.
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光州市 家計의 課外教育과 經濟的 負擔感에 대한 實態調査
황덕순(Duck-Soon Hwang),주문자(Moon-Ja Joo) 전남대학교 생활과학연구소 1994 生活科學硏究 Vol.4 No.-
This study aims to investigate the actual extracurricular education and economic strains of households. For these purposes, 372 households in Kwangju with students but collegians were surveyed through the questionnaire method. The frequency, percentile, One-way ANOVA in GLM and Chi-square test were used for the data analysis. The Results were as follows: 1. Most of households takes extracurricular lessons(334) and be willing to do (268). Many have concerns about it and need it. 2. The average lesson number is 2 subject and average cost per household is 177,000 won. 3. The average economic strains due to the extracurricular cost is 22 points. Economic strains differ according to the socio-economic variables (e. g. father’s educational level, mother’s educational level, average income level per month, and to the attitude variables, extracurricular will in future, parent concerns, and needs. Here we can conclude, many households have economic strains due to extracurricular fees. And the economic strains by extracurricular lessons are so undesirable to family growth and development that government have to reform the educational structure. So the social need to the extracurricular lesson will be taken away. But in reality, still extracurricular lessons are so needed that the households must have any strategies to face the economic strains.
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봉급생활자 가구와 자영업자 가구의 소득과 금융자산 비교 분석
황덕순(Duck Soon Hwang),주문자(Moon Ja Joo) 한국가정과학회 1999 한국가정과학회지 Vol.2 No.1
The purposes of this research were to find the general trends of sexual harassment at work and to investigate the differences of related variables. The data were obtained through 321 employee living in Kwangju. The major findings were as follows 1) 53.0% of respondents reported that they had experienced the offence of sexual harassment at work at least once. And 57.9% of respondents reported that they had experienced the victimization of sexual harassment at work at least once. 2) The most apparent response of victimization at work was `anger`. And the most frequent coping behavior was `smiling or joking`. 3) The offence style of sexual harassment was different by sex, men`s marriage, and sex-role attitude. The victimization style of sexual harassment was different by sex, job, women rate in workplace, attitude toward sexual harassment, and sex-role attitude.
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光州市 家計의 課外敎育과 經濟的 負擔感에 대한 實態調査
황덕순,주문자 全南大學校家政科學硏究所 1994 生活科學硏究 Vol.4 No.-
This study aims to investigate the actual extracurricular education and economic strains of households. For these purposes, 372 households in Kwangju with students but collegians were surveyed through the questionnaire method. The frequency, percentile, One-way ANOVA in GLM and Chi-square test were used for the data analysis. The Results were as follows: 1. Most of households takes extracurricular lessons(334) and be willing to do (268). Many have concerns about it and need it. 2. The average lesson number is 2 subject and average cost per household is 177,000 won. 3. The average economic strains due to the extracurricular cost is 22 points. Economic strains differ according to the socio-economic variables (e. g. father's educational level, mother's educational level, average income level per month, and to the attitude variables, extracurricular will in future, parent concerns, and needs. Here we can conclude, many households have economic strains due to extracurricular fees. And the economic strains by extracurricular lessons are so undesirable to family growth and development that government have to reform the educational structure. So the social need to the extracurricular lesson will be taken away. But in reality, still extracurricular lessons are so needed that the households must have any strategies to face the economic strains.
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KCI
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