충남지역 C/O발급업체의 국제경쟁력확보를 위한 브랜드 전략

조원길,Cho, Won-Gil 한국정보기술전략혁신학회 2005 情報學硏究 Vol.8 No.4

This paper examines the brand strategies of competitive product issuing C/O company in choongnam. Today, the global brand is very important range. The ubiquity of global brands has become one of the defining features of modern life and one of the core function of modern marketing. Therefore, company was conducted several interesting characteristics as follows: company employing brand marketing were found to engage in independent market research. Also, they tend to export products whose levels of quality are as competitive as to those of competing products from industrialized countries. Thus, global consumers may react powerfully against the increasing ubiquity of global brands and their homogenized identities.

Mega FTA시대 직접운송원칙에 관한 연구

조원길 한국무역연구원 2020 무역연구 Vol.16 No.5

Purpose This study examines the issues of direct transport principles that domestic import/export and international transport companies face, as well as easing the limitations of the direct transport requirements that have been raised in the existing bilateral FTAs following the expansion of the Mega FTA. It aims to test whether it is effective to loosen restrictions. Design/Methodology/Approach For empirical analysis, the questionnaire was composed of the direct transport principle and the contents of the country of origin. Findings According to the results of a study on 112 domestic logistics transport companies, the regression analysis revealed that the ease of transshipment via Mega FTA has a transport mitigation effect in the direct transport principle in terms of transport easing rather than customs clearance easing. Research Implications The implications of the study are that the transport restrictions that were customary of the existing bilateral FTA direct transport principles are the characteristics of Mega FTA transport, which facilitates transshipment application through transit, revitalization of logistics transport, saving procedures for preparing documents for transit and transshipment, and ease of securing a logistics base. It was found that there is an indirect effect of easing the efficiency of logistics and transportation work.

사이버무역의 성공적인 수행을 위한 ROADMAP 구축

조원길,Cho Won-Gil 한국정보기술전략혁신학회 2003 情報學硏究 Vol.6 No.3

Roadmap of cyber trade offers members the opportunity to interact electronically with like-mined individuals and to both create and buyer relevant to a topic of interest. Roadmap of cyber trade was conduct on the economic effect of electronic commerce according to the method of constructing the Internet. Firms using cyber trade have difficulty enjoying a uniformly identical effect. That is, since the improvement effect of the intrafirm business method, unnecessary repeated manual paperwork and the use effect of being able to maintain the close relationship with to the parties to trades in the process of prompt receipt and delivery of documents are long-term and indirect effects, they have some limitation in that they can not be measured as coefficients but only as scales. In terms of business management, the intensification of corporate competitiveness improved by $10.00\%$ in case of less than 10 times and by $11.53\%$ in case of 50 to less than 50 times. And it was found that the effect of profit increase as the number of inquiries was large. That is, it was found that the effect of profit increase was $10.88\%$ when the number of inquiries was less than 10 times but it increased to $14.00\%$ in case of 50$\∼$less than 100 times. Therefore, to revitalize cyber trade, it is thought that government, the academic community and the business world all need to make much research into and sustained investment in cyber trade.

e-비즈니스에서의 성공적인 e브랜드구축전략

조원길,Cho, Won-Gil 한국정보기술전략혁신학회 2002 情報學硏究 Vol.5 No.3

The brand name is considered as an essential part of the brand and the foundation for any marketing communication efforts. The tremendous and ever in creasing cost associated with new brand introductions has prompted companies to take great care in the creation, pretesting, developing, and managing of new brands. Creating new brand name is not an easy task. A brand name should appeal to the customer while at the same time clear trademark registration - two goals that can sometimes be conflicting. This study is on the strategic establishment with success e-brand for e-business.

B2B 전자시장에서의 비지니스 모델

조원길 한국정보기술전략혁신학회 2001 情報學硏究 Vol.4 No.3

A classification was provided of various business models that are currently found in internet electronic commerce(business-to-business as well as business - to consumer). Some of these models are essentially an electronic re-implementation of traditional forms of doing business, such as e-shops. Many others go far beyond traditional business such as value chain integration and seek innovative ways to add value through information management and a rich functionality. Creating these new business models if feasible on]y because of the openness and connectivity of the internet. This study explored independent and industry-backed current and future business models that are emerging in the B2B electronic market industry, as well as value -added service models for the Net market maker industry, The protected rapid growth of B2B electronic market will cause a highly competitive environment. The B2B electronic market that deliver on real lasting value will dominate and ultimately earn for themselves a long-term Place in the landscape of the new economy.

인터넷을 기반으로 하는 EDI 신조류

조원길 한국정보기술전략혁신학회 2001 情報學硏究 Vol.4 No.1

전자상거래의 글로벌한 움직임과 관련하여 여전히 EDI는 전자상거래의 핵심요소로서 중요성을 더해 가고 있지만, 전세계를 하나로 연결하는 인터넷의 등장과 비즈니스 환경의 변화로 말미암아 그 역할과 구현방법에 새로운 변화가 일어나고 있다. 따라서 본 연구는 전자상거래 구현의 중심적인 역할을 하고 있는 기존의 EDI와 현재의 인터넷을 기반으로 하는 EDI까지의 새로운 EBI조류에 대하여 살펴보았다.

관세행정질서 확립차원에서 국제물류주선업자의 수출입공급망관리 문제점과 개선방안에 관한 연구

조원길 한국관세학회 2022 관세학회지 Vol.23 No.3

As the position of the forwarder has recently expanded to a direct relationship with the shipper, it is playing a role as a provider of integrated logistics services such as insurance, customs clearance request on behalf of the shipper, warehouse bonded transportation, storage and delivery until sale, as well as international sea and air transportation services. However, the proportion of forwarders among providers of illegal customs clearance cases such as excessive competition between companies due to the sprawl of many small forwarders, deterioration of profitability and competitiveness, and abuse of the system to secure shippers is on the rise after the relaxation of registration requirements. In practice, the status of forwarders is changing from a simple overlooked level to a form of direct design and leading of illegal activities, and is actively participating in smuggling activities. Academically, there are many preceding studies that focus on the competitiveness and management performance of forwarders, while more specific approaches to the forwarder’s current issues and search for solutions are insignificant. Therefore, this study aims to identify the problems of domestic forwarders from a systematic and practical point of view and to suggest improvement measures. To accomplish this, we intend to review the current status data of Statistics Korea and the Korea Customs Service and discover cases of violations of customs administration. As a result of the research, the problems are illegal acts of forwarder who abused the system, oversupply of small and medium-sized forwarder, and multi-level fare system, import LCL cargo rebate vicious cycle. Improvement measures can be suggested to induce sincere reporting of real shipper, to prepare a step-by-step registration system, and to establish an appropriate fare system. 최근 국제물류주선업자의 위치는 화주와 직접적인 관계로 확대함에 따라 국제해상 및 항공운송서비스뿐만 아니라 보험업무, 화주를 대신한 관세사 통관 의뢰, 창고 보세운송 대행, 판매 시까지 보관 및 배송등의 통합물류서비스 제공자 역할을 하고 있다. 그러나 등록요건 완화 이후 다수 영세 국제물류주선업자난립으로 인해 업체간 과당경쟁, 수익성과 경쟁력 악화, 화주확보를 위한 제도악용 등의 관련 불법통관사례 제공자 가운데 국제물류주선업자의 비율이 증가 추세이다. 실무적으로 포워더의 지위는 단순간과의 수준에서 벗어나 불법행위를 직접설계 및 주도하는 형태로 변질되고 있고 밀수출입 행위에 적극 가담하고있는 상황이다. 학술적으로 국제물류주선업자의 경쟁력과 경영성과에 비중을 둔 선행연구가 다수이지만보다 구체적인 국제물류주선업자 현안문제접근과 해결방안 모색은 미미하게 나타난다. 따라서 본고는 제도적이며 실무적인 관점에서 국내 국제물류주선업자들의 문제점 파악과 개선방안 제시에 연구목적을 두면서 이를 수행하기 위해 통계청과 관세청의 현황자료 검토와 통관행정 위반사례 발굴을 통해 문제점과 제도 개편방안을 모색하였다. 연구결과 제도를 악용한 국제물류주선업자 불법행위, 중소 국제물류주선업자공급과잉, 다단계 운임체계와 수입 LCL 화물 리베이트 관행 등이 문제점으로 나타나며 실화주 성실신고유도, 단계적 등록제 마련, 적정운임제 정착 노력을 제도 개편방안으로 제안할 수 있다.

우리나라 선용품 제도의 선진화 방안

조원길,김석오(토론자),김기훈(토론자),전민식(토론자),한상필(토론자) 한국관세학회 2020 한국관세학회 학술대회 Vol.2020 No.11

e-Marketplace에서의 구매자와 판매자의 역할분석

조원길 한국정보기술전략혁신학회 2002 情報學硏究 Vol.5 No.1

e-Marketplace는 B2B 거래의 한 종류로서 인터넷상에서 불특정 다수의 공급자와 수요자(N:N)간 비즈니스 거래를 유발시켜 주는 가상의 시장인데 전세계적으로 특정 산업에 한정된 수직적인 e-Marketplace와 특정 산업과 관계없는 수평적인 e-Marketplace형태로 발전되고 있다. e-marketplace는 구매자와 판매자에게 제공하는 이점들 때문에 놀라운 속도로 증가하고 있다. 구매자입장에 e-marketplace는 새로운 공급업체를 물색하는 과정에서 들어가는 구매비용을 낮출 수 있다. 공급업체의 경우 e-Marketplace는 판매비용을 낮추고 새로운 고객에게 물품을 납품할 수 있는 기회를 제공한다. 이에 e-marketplace 기업들도 분명한 비즈니스모델로서 경쟁력 있는 업체만이 생존할 것이다. 이러한 생존에서 살아남기 위해서는 치열한 경쟁을 이겨내야 한다. 이에 대한 구매자와 판매자의 역할이 무엇인지를 살펴 보는 것이 본 연구의 목적이다. The evolution of transaction-based business model is upon us. The business models of many e-Marketplace in their early stages have typically been based on transaction fees. Many e-Marketplaces have even called out transaction revenues as a core element of their business plans. The transaction business represents the most simple of business models, but it does not provide a long-term sustain able advantage. For buyer's convenience, wide selection and test price hold appeal. For suppliers, the extended global market reach and direct access to customers and consortiums of customers is powerful. To maxmize leverage of these new e-marketplace, you must from both a buyer perspective as well as a supplier perspective. Also required is a strategy that takes in account all of the various e-Marketplace transaction standards and one that allows the easy accomodation to new e-marketplace as the market change. These new e-marketplace will need to be factored into the sales channel strategies. To be successful, integration with these e-marketplaces should occur at a complete business process level. This study explored independent and industry-backed current and future business models that are emerging in the B2B electronic market industry, as well as value -added service models for the Net market maker industry. E-Marketplaces will evolve into digital work environments in which real industry collaboration can occur.

전자무역에서의 결제방법에 관한 연구

조원길 조선대학교 지역사회발전연구원 2006 지역발전연구 Vol.11 No.1