한국 체육학과 교수들의 이직 의사 및 직무만족 요인에 관한 연구

조우정 한국스포츠리서치 2006 한국 스포츠 리서치 Vol.17 No.1

스포츠경영학 프로그램에 대한 이해와 전망

조우정 한국체육과학회 2006 한국체육과학회지 Vol.15 No.2

Sport management programs are regarded as one of the most rapidly growing academic programs as the sport industry has developed tremendously in the United States. This phenomenon has realized in Korea as well. However, most of our sport management programs have not provided quality sport management curriculum for students to be competitive in the sport industry but just offered several sport management related classes. With this concern in mind, this study was initiated to provide specific ideas that can help develop sport management programs' curriculum by content analyzing curriculum standards provided by NASPE/NASSM. In addition, this study attempted to provide useful opinions by current sport management program faculty in the United States by interviewing them via telephone and email. Accordingly, this study has found that NASPE/NASSM curriculum standards include 9 selected classes such as socio-cultural context of sport, management and leadership in sport, ethics in sport management, marketing in sport, legal aspect in sport, research in sport, financing in sport, and field experience in sport management. These curriculum are specifically explained by mentioning on how and what curriculum contents are recently dealt in education. In conclusion, this study provides suggestions on what areas and skills should be prepared for sport management students to be recognized as competent experts in the sport industry.

해양레저관광도시 사업 추진의 방향 및 전략에 관한 연구 : 부산광역시를 중심으로

조우정,이근 한국사회체육학회 2024 한국사회체육학회지 Vol.- No.95

Purpose: The purpose of this study is to analyze the competitiveness of marine leisure tourism resources and policies and to provide strategic recommendations for local governments to propel a Marine Leisure Tourism City Project (MLTCP), as planned by the Ministry of Fisheries and Ocean Affairs in Korea. Method: A questionnaire, targeting key stakeholders including residents and visitors, was developed based on previous research and subsequently validated by academicians for content reliability. The survey instrument encompassed four sections: perceptions of marine leisure tourism, competitiveness of marine leisure tourism resources and policies, perceptions of the MLTCP, and strategic factors of MLTCP. A face-to-face survey was conducted at four major tourism sites in a metropolitan city. A total of 250 valid questionnaires were collected and analyzed using SPSS 26.0. The Importance-Performance Analysis (IPA) with multiple t-tests yielded the following results. Results: Firstly, the interest and policy support for Busan’s marine leisure tourism, as perceived by consumers, were rated low; however, competitiveness and development potential received high evaluations. Secondly, the expansion of the marine leisure base among Busan’s marine leisure tourism resources and policies emerged as a top priority. Simultaneously, efforts are needed to enhance satisfaction in areas such as theme beaches, marine leisure centers, waterfront spaces, sea conditions, yacht tourism, and surfing tourism. Thirdly, awareness and interest in the marine leisure tourism city project were found to be low, emphasizing the crucial role of Busan Metropolitan City in shaping the project’s nature, financing integration, and governance. Fourthly, financial and administrative support, as a catalyst for private investment, emerged as a top priority among strategies for promoting marine leisure tourism city projects. Additionally, endeavors should focus on enhancing satisfaction by discovering and nurturing marine leisure content, establishing marine leisure tourism infrastructure, and fostering the marine leisure tourism industry. Conclusion: This study presents a comprehensive marine leisure tourism city model encompassing vision, objectives, marketing strategies, and investment plans, encompassing marine leisure tourism infrastructure, content development, and cultural aspects.

The Effects of a Marine Leisure Exhibition Event's Appraisal Attributes on Visitors' Satisfaction and Re-visit Intention

조우정 한국항해항만학회 2011 한국항해항만학회지 Vol.35 No.4

The purposes of this study were to analyze the effects of a marine leisure exhibition event(MLEE)'s appraisal attributes on visitors' satisfaction and rep-visit intention and thus provide fundamental information that facilitates developing effective marketing and operational strategies for a MLEE. In order to accomplish such purposes, this study employed a survey with a total of 300 visitors to a MLEE hosted by G Province. Questionnaires were developed on the basis of related studies and modified to reflect the study context. Then, such questionnaires were verified to be valid and reliable through content validity, factor analysis and internal consistency analysis. Valid 286 questionnaires were analyzed with correlation analysis and multiple regression analysis on significance level of .05. Following findings were derived from current study. First of all, the appraisal attributes of a MLEE had a significant effect on visitors' satisfaction and among them only the factor of event program had a unique relation with the levels of satisfaction. In addition, the appraisal attributes of the MLEE also had a significant effect on visitors' rep-visit intention behavior and among them event program, transportation and employee factors had unique relations with the performance variable in order. In conclusion, all the research hypotheses that had been set up through previous studies were confirmed in this study.

수상레저 활성화를 위한 선진국의 관련규제 분석 및 개선방향에 대한 인식도 분석

조우정,장보영 한국항해항만학회 2013 한국항해항만학회지 Vol.37 No.4

본 연구는 수상레저 활성화를 위한 선진국의 관련규제 분석 및 개선 방향을 제시하기 위해 수행되었다. 이러한 연구목적을 달성하기 위해 수상레저 선진국인 미국, 영국, 호주 및 일본의 수상레저 면허 및 교육, 등록 및 검사 그리고 사업에 대한 사례 분석을 실시하였고 국내 수상레저 활동자와 종사자들에게 면허 및 교육, 등록 빛 검사 그리고 사업의 애로사항에 대한 인식도를 실증적으로 분석하였으며 다음과 같은 결론을 도출하였다. 첫째, 수상레저 면허제도에 대한 필요성은 ‘필요하지않다’가 높게 나타났으며 그 이유로는 ‘교육으로 대체가능’하기 때문이라는 응답이 가장 높았으며 반대로 면허제도가 필요한 이유로는 ‘수상레저 활동의 안전’ 확보로 나타났다. 또한 수상레저 면허 제도의 문제점으로는 ‘운영제도의 어려옴’과 ‘운영기관의 부족’ 등의 순으로 나타났으며 면허제도의 개선방향으로는 ‘교육기관 및 인력확대 그리고 ‘단계별 교육 차별화’ 등의 순으로 나타났다. 둘째, 수상레저 등록 및 검사제도의 개선의 필요성에서는 ‘수상레저기구 등록절차 간소화’, 수상레저기구 등록 및 검사기관 확대 필요성’ 그리고 ’수상레저기구 등록범위 확대 필요성’ 에 대한 인식도가 높은 것으로 나타났다. 셋째, 종사자들이 인식하는 수상레저사업장의 애로사항으로는, 수상레저기구 입출항 신고 절차의 복잡성, ’수상레저사업 신고 및 등록 절차의 복잡성’ 그리고 ‘수상레저 활성화 지원 정책 및 제도 미흡’ 등의 순으로 나타났다 결론적으로 국내 수상레저의 활성화를 위해서는 수상레저 활동자들에게는 면허 및 교육처제도의 접근성과 편리성을 확보하고 종사자들에게는 수상레저사업의 복잡성을 해결해 줄 수 있는 지원정책의 수립이 지속적으로 이루어져야할 것이다. 즉 수상레저 활동과 사업을 규제하고 있는 수상레저안전법은 수상레저 활동자 및 종사자들의 수요와 요구를 반영할 수 있도록 지속적인 개정 작업이 이루어져야 한다. The purpose of this study was to analyze the perceptions to improvement directions of related regulations for water leisure activation. In order to accomplish such study purpose, the study utilized a survey methodology with 205 water leisure participants and 117 water leisure business employees. In addition, this study attempted to review the license and education system, registration and inspection system and business organizations from the advanced countries such as US, British, Australia and Japan. Accordingly, following findings were derived from current study. First, the problems of current license system included difficulty a operating the system and deficiency a operating organizations, and the improvement directions included expansion of education organizations and differentiation of education based on levels. Second, the improvement directions of registration and inspection included simplification of registration procedures and expansion of registration and inspection organizations. Third, difficulties perceived by business employees included complexity if entry and departure, complexity of registration water leisure business and insufficiency of supporting business policies. In conclusion, water leisure related regulations including Water Leisure Safety Act need to be reformed continuously to reflect changing demands and needs from participants and business sectors.

스포츠이벤트 개최의 인지된 효과가 지역주민의 스포츠이벤트 태도에 미치는 영향

조우정 한국스포츠리서치 2006 한국 스포츠 리서치 Vol.17 No.5

해양레저융합형 해양치유 사업의 경제적 가치 평가

조우정,이근,최의열 한국사회체육학회 2023 한국사회체육학회지 Vol.- No.91

Purpose: The purposes of this study are to estimate the economic value of a marine healing project using the contingent valuation method (CVM) and to present the validity of investment for government and municipalities in marine sports and tourism. Method: In order to achieve the purpose, this study used CVM to a total of 297 residents of B Metropolitan City over the age of 20 who were able to pay taxes. The data were analyzed through SPSS 24.0. A binary logistic regression model was conducted with a dichotomous dependent variable, willingness to pay (WTP) and independent variables such as demographic data and interest, support, and awareness of the relevant policy were input in the logistic model. The economic value of marine healing project incorporating marine leisure business was also estimated by using the CVM model suggested by previous studies. Results: The following main results were derived from this study. First, the logistic regression model for analyzing WTP determinants was statistically significant, Χ²(31, N=297)=79.781, p=.000. The model explained between 23.6% and 31.5% of the variation in WTP. Among the independent variables, education, occupation, income, and support in the policy were found to be significant factors to WTP. Second, the amount of WTP mean was calculated as 5,167 won per person and the percentage of WTP was 52.5%. The annual economic value of the marine healing project was estimated at KRW 41.948 billion. For non-payment reasons, ‘No thought’ was most frequently mentioned, followed by ‘No financial leeway’, ‘Lack of fairness in payment’, etc. Conclusion: Therefore, this study shows that higher public goods value is estimated if a project is carried out in a form fused with tourism for the purpose of healthcare by using these marine contents rather than simply enjoying tourism.

지속가능한 해양스포츠산업 개발 전략

조우정,Cho, Woo-Jeong 한국마린엔지니어링학회 2010 한국마린엔지니어링학회지 Vol.34 No.2

스포츠이벤트 관광객들의 참여 동기와 선택 속성이 소비자 만족 및 재구매 행동에 미치는 영향

조우정,김병원 한국체육과학회 2006 한국체육과학회지 Vol.15 No.2

Sport event tourism has become a major tourism trend as tourists have increasingly sought more active and wellbeing leisure activities. In this regard, this study was initiated to examine the effects of participation motives and choice attributes on consumer satisfaction and repurchase behaviors of sport event tourists. In order to accomplish such purpose of study, this study utilized a survey methodology with a total of 346 sport event tourists in a national athletic competition of 2005. With a convenient sampling method, survey questionnaires were distributed and collected at the field. Questionnaires that were developed on the basis of the previous research were confirmed to be valid through conducting both factor analysis and reliability tests. Data collected were analyzed using descriptive analysis, correlation analysis and multiple regression analysis. Accordingly, results were derived as follows. First, participation motives had significant effects on both consumer satisfaction and repurchase behaviors of sport event tourists. Second, choice attributes also had significant effects on both consumer satisfaction and repurchase behaviors of sport event tourists.

Overall Conformation of Polystyrene in the Nanopores

조우정,S. Obukhov,허준,황윤태,목순천,T. P. Russell,신규순 한국고분자학회 2009 한국고분자학회 학술대회 연구논문 초록집 Vol.2009 No.4