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정화연,Jeong, Hwa-Yeon 한국의상디자인학회 2022 한국의상디자인학회지 Vol.24 No.3
To grasp the size system of children's clothing online shopping malls, basic size charts for clothing products from 14 shopping malls were collected, compared, and analyzed. Looking at the age range of the basic size chart for each company, the minimum age is 1 year old, the maximum age is 14-15 years old, and all companies included ages up to 7 years. In addition, as for the number of size designations, children's clothing companies used seven to eight designations, and there were six types of size designation methods. Next, looking at the height range for each size, even with the same size designation method, the height range differed depending on the company. Also, the KS size standard does not consider body weight, but many companies use weight as a reference body size. Compared with the child body size data of the 6th Korean Body Size Data, the height and weight range for each size provided by the company showed differences between companies. The results of this study can be used in the future as basic data when revising and supplementing the clothing sizes in children's clothing companies.
패션 비즈니스에서 홀로그램 기술을 이용한 마케팅 활용 방안
정화연 ( Hwa-yeon Jeong ) 한국패션비즈니스학회 2016 패션 비즈니스 Vol.20 No.2
This study analyzed cases that applied hologram technology in the fashion industry in order to provide basic information for research on fashion marketing using hologram technology. The results of this study are as follows. A hologram was applied to fashion businesses in various ways including fashion shows, outdoor signboards, hologram windows or screens in stores, and launching shows or exhibitions. Most of these cases were foreign fashion brands, which utilized hologram technology actively for formulating a new brand image or for advertising products. Among Korean brands, however, there are not many cases of hologram application. Today, as-being the age of smart devices, the mobile advertisement market is growing rapidly among smart phone users. DKNY and Puma are providing information on styling through smart phone applications, and the Adidas stores in Germany also allow the customers to buy goods by entering a simple code through the smart phone. Recently, new devices are being introduced one by one, which display 2D digital contents in 3D holograms by combining mobile and hologram technologies. The marketing of fashion products is not just for supplying products but is required to satisfy the consumers’ five senses. Therefore, the development of experiential contents based on the combination of mobile and hologram technologies will open new potential for profitable business models.