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마케팅 戰略과 成果 認識에 관한 實證的 硏究 : 國立大學校病院 從事者를 中心으로 Focus on the National University Hospitals
정양일,서경원 한밭대학교 2003 한밭대학교 논문집 Vol.20 No.-
This study is achieved in order to analyze positively the relation(=a related connection) with an outcome by being focused on the marketing strategy of hospital and the fluctuating character of a medical environment. The subject of investigation is centering around the employee work for the 7 national university hospitals, which was switched[=converted]by the foundation law of national university hospital from the subsidiary hospital in affiliation with the national university to the hospital as a corporation having special status in the period between March, 1993 and October, 1995, throughout[=all over1 the country. Concretely, the purpose of this study is, ① to grasp, or gauge a theoretical classified system focused on a cognitive power of the employee work for the national university hospital concerned with the marketing strategy, and the fluctuating character or an outcome of medical environment, ② therefore, make a corroborative research the relation between an outcome and marketing strategy, or, the fluctuating character of a medical environment, ③ finally, suggest a marketing strategy of national university hospital. The basic method of this study is an investigation of question intended for the classified employee work for the national university hospital such as professor, a specialized schooling doctor, administrative position, a nursing position, pharmaceutical position, sanitative position all over the count교 in .July 2001 and drew a conclusion as a result of analyzing and researching this survey as follows ; First, the employees work for national university hospitals recognize that marketing strategy keeps an affirmative mutual relation with an outcome. Especially, customer-oriented marketing strategy shows that the correlation between a financial business outcome and the internal & external customer satisfaction is at the highest point[r=0.611, p<0.01]. Second, what hospital adopts a positive attitude to cope with the internal & external customers' civil affairs such as medical malpractice or customers' inconvenient matters and to develop a marketing strategy needed for a durable customer management, or to promote the welfare work of the staffs, or to develop an organization for a self-confidence medical service, therefore, a medical service to conform to a change of customers' desire etc., have much influence on an outcome, although marketing strategy keeps a high affirmative mutual relation with an outcome. Third, the employee work for national university hospital recognize what an efficient method of coping actively with the rapidly changing circumstance such as government's medical policy, an opening of a medical market, a large size-oriented hospital etc., can be improved by setting up and performing a marketing strategy of hospital for coping efficiently with the change of an environment such as customer-oriented marketing strategy, the reinforcement[=buildup] of hospital marketing, competitor-oriented marketing strategy, the internal customer's reliance and self-confidence on hospital, fluctuating character of customer's desire etc., ,considering the result of correlation and a partial correlation between marketing strategy, or a variability of medical environment and an outcome. Therefore, national university hospital should foster customer-oriented hospital system by propelling a continuous organization development and structural adjustment. From now on, hospital industry including national university hospital should reinforce the competitive power against the opening of medical market, therefore, to compete with large-sized hospital by the strategic introduction of hospital marketing which is able to actualize customer satisfaction while raking the efficiency of management.
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Effect of Preceramic and Zr Coating on Impregnation Behaviors of SiC Ceramic Composite
정양일,김선한,김현길,박정용,구양현 대한금속·재료학회 2015 METALS AND MATERIALS International Vol.21 No.1
SiC fiber-reinforced ceramic composites were fabricated using a polymer impregnation and pyrolysis process. To develop the low temperature process, the pyrolysis was conducted at 600 °C in air. Both a microstructuralobservation and a mechanical test were utilized for the evaluation of the impregnation. For the impregnation,two kinds of polycarbosilane having a different degree of cross-linking were used. The level of cross-linking affectedthe ceramic yield of the composites. The cross-linking under oxygen containing atmosphere resulted in a densematrix and high density of filling. However, tight bonding between the matrix and fibers in the fully densecomposite samples, which was obtained using a cross-linking agent of divinylbenzene, turned out to bedeteriorative on the mechanical properties. The physical isolation of fibers from matrix phase in the compositeswas very important to attain a mechanical ductility. The brittle fracture was alleviated by introducing an interphasecoating with metallic Zr. The combination of forming the dense matrix and interphase coating should be anecessary condition for the SiCf/SiC fiber-reinforce composite, and it is practicable by controlling the processparameters.
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鄭洋一,宋宇鏞 大田産業大學校 1994 한밭대학교 논문집 Vol.11 No.0202
EDI provides a faster, more accurate, less costly method of communication than do traditional delivery. However, EDI is doing more than just changing how businesses communicate; it is chang-ing the way businesses operate. As the number of transactions between banks and companies that use EDI is increasing, Banking industry have new opportunities, threats and roles. Banks must an-ticipate the effect of EDI on their business and be in a position to capitalize it. This study reviews the notion of EDI, EFT, financial EDI and impact of EDI on banking indus-try.
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정양일,이강래 大田産業大學校 1994 한밭대학교 논문집 Vol.11 No.0202
The Objective of this study was to set out some of the most important organizational aspects of the marketing ginformation function in a firm. First, attention was given to the theoretical relationship between information processing and organizational structuring, drawing on the concepts of environmental uncertainty and complexity, to examine the information processing model of organizationa. The notions of varying burdens of information processing facing firms and the different information processing capacities of different structures lead to the concept of matching between burden and capacity. Second, the discussion turn to the structures for organizing the marketing information function. Last, attention was given to the integration by the marketing information function of multiple information sources and integration of marketing information function with marketing management and decision making.
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