미래 여가( Leisure ) 산업의 경쟁력 강화를 위한 경영학적 고찰과 방안 모색

정상원(Sang Weon Jung),박인태(In Tae Park) 한국사회체육학회 1997 한국사회체육학회지 Vol.7 No.-

The purpose of this study is present advanced course for development device and activated device of future about the leisure business. Conclusions of this study are as follows. 1. The management organization and management action for leisure business must be systematized. 2. The leisure business through activated New sports must induce the consumer(people) of variable class. 3. The research institute for essential leisure business management must be established in university 4. The sightseeing business must be induced to field of the future leisure business. 5. The needs estimation and service of leisure consumer(people) must be offered through the media and information Net work for essential lesure business management. 6. The professional staff of instructer and manager function must be cultivated for the leisure business of future. 7. The leisure business organization must scheme of plan able to cope with establishment of marketing mix plan on the basis of frame plan about sightseeing income expenditure deficit of government.

초등학교 체육 수업의 효율적 운영관리를 위한 기술적 연구

정상원(Sang Weon Jung) 한국사회체육학회 1995 한국사회체육학회지 Vol.4 No.-

The object of this study search out good direction and improvement point in elementary physical education teaching through technical book research related with prior study. To achieve this object, the representative results and theories of prior study were analyzed. Eventnally, the study direction can devided into three pattern related with study of efficiential managing of elementary physical education teaching, standardized program development study, joint learning managing study of specialist and nonspecialist related with ALT-PE. On the basis of the results analyzed in this study, the conclusion could be drawn as follows. 1. The ALT-PE is significant variable of appreciable the efficiential teaching and learning of teacher and child in physical educatiom lerning of elementary school. 2. The excellent feedback provide method increasing ALT-PE of learner were corrective and concurrent feedback. 3. To improve ALT-PE, education and training on increase ratio of ALT-PE are necessary and equipment of various learning action must be provided. 4. The tarket establishment and feedback in teaching action of teacher was able to improve teaching method through decrease of teaching operation time and increase of ALT-PE. 5. In three feedback pattern of positive feedback and corrective feedback and negative feedback, the ALT-PE of each learner showed significant difference. also, the ALT-PE in teaching group of specialist and nonspecalist showed significant difference. 6. The elementary physical education teacher must can guide positively student and provide material space and equipment. 7. The pattern of elementary physical education teaching program related with ALT-PE can divided obvionsly in three pattern of charicteristic trait, typical trait, formal trait. 8. For efficiential ALT-PE, the special and nonspecialist teacher of elementary physical education must solve commonly the problem of teaching and learning method in future.

유통시장 개방에 따른 국내 스포츠 센터 운영의 방향과 역할

정상원(Sang Weon Jung) 한국사회체육학회 1996 한국사회체육학회지 Vol.5 No.-

Within our country`s distribution network, here are revolutionary changes in the distribution system which are attributed to discount stores and stores with cost cutting prices, which have evolved from dther developed countries. Korean distribution businesses are facing serious consequential changes in the distribution environment mainly from retail businesses which focus on direct retailing from manufacturing. The purpose of this study is to contribute development of sport service business within distribution flowing industry through analyze the effect of distribution market opening and find out problems and response strategies toward the market opening to minimize the impact domestic sport service business according to foreign distribution market opening. For the purpose of this study, prior paper and environment of sport center and trait of sport service production were writed. On the basis of results analyzed in this study, the conclusion could be drawn as follows. 1. According to distribution market opening, competition of sport service market with distribution flowing debut of foreign advanced country will be accelerated. 2. The sport center wtth distribution center will he positioned to marketing promotion strategy of distribution system because of added value and sale increasing of distribution center. 3. The needs of distribution center consumer is good porduction choice and package service choice(shopping, lesure, culture, sport activity) of one stop shopping. 4. The distribution business of future will be needed positive role motivating of consumer behavior distribution center through adding needs satisfaction with culture and leisure, sport activity. 5. The sport center within distribution center of future must be played a promotion role of image maker about distribution center through relationship enforcement and community formation of region with various sports event.

스포츠 산업의 효율적 운영관리 방안 고찰 ( 스포츠 서비스 사업을 중심으로 )

정상원(Sang Weon Jung),박기주(Ki Ju Park) 한국사회체육학회 1995 한국사회체육학회지 Vol.4 No.-

This study was designed to enforce competence power of commercial sport organization in marketing strategy dimension. The object of this study is to establish the future operation direction through the analy sis of relation data and book with the basis theory about sport marketing and sport management. On the basis of the results analyzed in this study, the conclusion could be drawn as follows. 1. Accordins to variation of life pattern, increase of nation income and leisure time, the sport service business will be increased rapidly in quality and number. 2. The successful operation of sport club will be depended on selection of qualitiable staff. 3. The marketing strategy variables for efficiential managing of sport center are in the tarket selection for market development, image strategy, membership seller price strategy, promotion strategy, staff selection. 4. The success of sport organization is related with efficiential managing of daily operation action (order of organization inner, membership safety order, guide of quest, proshop operation, frontdesk operation, equipment managing)

전신 반응기간( Whole Body Reaction Time )이 100m 달리기 운동 수행능력에 미치는 효과에 관한 연구

정상원(Sang Weon Jung) 한국사회체육학회 1997 한국사회체육학회지 Vol.7 No.-

The study was done in order to investigate correlationship between 100m running exercise performance ability and whole body reaction time. The subject of this research consisted of 30 K-University students(male: 15, female: 15). The subject was instructed to release his foot on the platform just after light stimula as quickly as possible. The results of the statistic analysis on this data were summarized as follows. 1. The correlationship between 100m running exercise performance ability and whole body reaction time showed significant (officient data(R: 0.93) in total student group. 2. The correlationship between 100m running exercise performance ability and whole body reaction time showed significant cofficient data(r=0.71 in male group, r=0.89 in female group) 3. The each of three group (total student group, male student group, female student group) examined to have consistent direction to regression curve model through regression equation. 4. The each of three group in this research examined to have significant correlation ship between light stimula and voice stimula. 5. The W.R.T record appeared to effect on 100m running exercise performance ability.

상업 스포츠 센터 소비자의 라이프 스타일 형태에 관한 연구

정상원(Sang Weon Jung) 한국사회체육학회 1994 한국사회체육학회지 Vol.2 No.-

This study was designed to establish marketing strategy through the analysis of membership consumer`s and public consumer`s life style participating in commercial sport center. The concept of sport marketing may be the general process to pursue the method for the consumer`s satisfaction and the creation of demands in the sport events to supply smoothly the space and opportunity of consumer`s sport activities. In this study, questionnaire was used to investigate empirically various patterns of consumer`s behavior for the marketing strategy of commercial sport center. Teh 538 subjects were selected from sport center consumers, who were classified into two groups (Membership, Public) and asked to this questionnaire. The samples of sport complex centers was composed of fifteen centers in placed in Seoul. Statistical techniques for date analysis were Chi-Squaer and proc correlation, proc factor and Multi Dimensional Scaling(M.D.S) and Logistics analysis methods. On the basis of the results analyzed in this study, the conclusion could be drawn as follows. 1. Life style showed no significant difference between membership group and public group. 2. Life style in two groups commonly showed two patterns, the one was brand, fashion, nihility, weakness and the other was control, sport, confit, affirm. 3. In result of Logistics analysis, the discrmination variables of life sytle appeared in brand, nihility, weakness, control. 4. Of 10 items in life style, fashion, control and health were significantly different between two groups (p≤0.05-p≤0.001) 5. Life style according to demographics background variables showed significant difference between two groups.

서비스 산업으로서의 스포츠 사업화 특성 분석

정상원(Sang Weon Jung) 한국사회체육학회 1995 한국사회체육학회지 Vol.3 No.-

This study was designed to establish marketing steategy for future enterprize success of sport organization through data collection and literature investigation on sport and service business. The sport business is classified to three group of sport goods and facility product business, sport participation and sport viewing business, sport relation business. The concept and trait of sport participation and viewing business will be discussed in this study. On the basis of the results analyzed the concept and trait of sport service business which is able to consider in the most core strategy technic of all sport business in this study, the conclusion could be drawn as follows. 1. The concept of sport business is able to analogize in viewpoint providing exactly the various wants of consumer relating in special life part which is enlarging on axis of sport from consumer. 2. The sport business appeared to the background of total management necessity which is providing rationally demands of production and place and service for sport activity. 3. In sport service business, because relation of consumer and organization is seriously important, the change transaction marketing to relationship marketing is necessary 4. The sport business is facility, space, situation oriented pattern and time consume pattern and service oriented pattern and last consume goods pattern business. 5. The basic trait of sport service business is intangibility, inseparable, variable, perishbility, subjectivity, emotional attachment and identification, public and social facilitation role. 6. Internal marketing aid interactive marketing will be used to image criterion of sport service business. (Roral consumer creation, prevention of ray out) 7. The sport marketing strategy largely devide into three part of market selection strategy and business suitability starategy and marketing mix strategy.

초등학생의 스포츠 활동 강화가 사회성개발에 미치는 영향

오장길(Jang Kil Oh),정상원(Sang Weon Jung) 한국사회체육학회 1995 한국사회체육학회지 Vol.4 No.-

To investigate the effect on sociability development related with sport action enforcement of child, questionaire is used. The sociability test(pre,post) on sport action enforcement group and control group of child was inspected statistically. The 1-5% level of significance was used as the critical level for acception in this study. On the basis of the res alts analyzed in this study, the conclusion could be drawn as follows. 1. The experiment group (sport group) and control group in pretest of total sociability trait showed nonsignificant difference but showed significant difference of 5% level in post test. 2. In effect analysis according to each subfactor of sociability, both group in pretest showed nonsignificant difference but, cooperation trait, independance trait, subsociability trait, showed difference of 5% level in both group. 3. In effect analysis according to each subfactor on sociability related with sex, the sex in pre test showed nonsignificant difference but, subsociability trait, in dependance trait, total side in male of post test showed significant difference in 1%, 5% level of each. The case of female showed nonsignificant difference in each group. 4. In difference inspection (pre,post) on sociability test of exercise group, the total subfactor (law abiding trait, cooperation trait, subsociability) exception independance trait showed significant difference of 1% level. 5. The male in sociability test (pre,post) related with sex of exercise group showed significant difference of 1-5% level in total sociability subfactor but, the female in subfactor exception independance trait showed significant difference of 1-5% level. 6. The sport action participation effected on sociability development of element school student.

공공체육 스포츠 시설의 효율적 경영방안 모색을 위한 기술적 연구

이재홍(Jae Hong Lee),정상원(Sang Weon Jung) 한국사회체육학회 1997 한국사회체육학회지 Vol.8 No.-

The object of this study research for the efficient direction of public sport facility managing for activation of sport for all through prior data, book and study related with the public sport facility analysis condition On the basis of this study, the consideration of government about daily sport activity of local inhabitants must continuously be in creased. Eventually, this study provide the basic background theory on the healthy social life of general public. On the basis of the results analyzed in this study, the conclusion could be drawn as follows. 1. The future operation of public sport orgaization must plan new operation strategy through introduction of new managing concept out of borrowing of sport facility and articles of the past. 2. The public sport facility needs the concept introduction of sport complex through plus of sport and leisure. 3. The pattern of ground needs establisment of new idea fitting in ground trait and location condition. 4. The public sport organization must introduce the incentive system for positive staff action. 5. The public sport organization needs the efficency of sport facility managing affairs for managing income and outcome improvement.

라이프 스타일 ( Life Style )에 따른 스포츠 참여성향 분석

육종술(Jong Sul Youk),정상원(Sang Weon Jung) 한국사회체육학회 1995 한국사회체육학회지 Vol.4 No.-

This study was designed to investigate the sport activity consciousness according to life style of physical education major student and general student. In this study, questionnaire was used to investigate empirically the sport activity consciousness of student for actualization of university sport. The 413 subjects were selected from four university student, who were classified into two group (physical education student, general student). On the basis of the results analyzed in this study, the conclusion could be drawn to follows. First, the physical education major student invested more time and pocket money than general student for sport activity. The general student invested mostly 5~10% of pocket money sport activity, but a few of physical edecation student invested 30% over of pocket money for sport activity. Second, in the frequency of sport activity, the 1~2day per a week showed the most number. The part of physical education major student appeared to participate 3~4 day per a week. The physical education student participated in sport activity more often than general student. Third, the most of university student participated in ball game sport, nextly, the physical education student showed marine sport and general student showed leisure sport. Fourth, the most of university student appeared to use commercial sport facility and facility in university. Specially, the physical education student showed more many number than general student in public sport facility use. Fifth, in each life style variable difference analysis, sport showed significant difference except for sport organization.