프로야구 타이틀 스폰서십과 브랜드 자산 및 브랜드 확장과의 관계분석

정명수(Myeong Su Jung),백승헌(Seung Heon Baek),김민철(Min Cheol Kim) 한국사회체육학회 2010 한국사회체육학회지 Vol.0 No.40

This study is to find out what effect title sponsor activities has on brand property and brand extension, the subject of this study is CJ Internet Web site that is the title sponsor of `2009 CJ Magu-Magu Pro Baseball". The survey period was from 5th of Sept., 2009 through 26th. We surveyed spectators who entered KIA TIGERS` home stadium, and among them we selected 291 consumers who have ever played online baseball game-"Magu-Magu". The result of this study were as follows: Firstly, communication activities of title sponsor have no effect on brand property, but image enhancement activities have a positive effect on brand image and brand loyalty. Event activities have a positive effect on brand recognition and brand image. And among brand properties, brand image and brand loyalty have a positive effect on brand extension, but brand recognition has no effect on brand extension.

골프연습장의 서비스품질 중요도

정명수(Myeong Su Jung),이기룡(Gi Ryong Lee),김승영(Seung Young Kim) 한국사회체육학회 2010 한국사회체육학회지 Vol.0 No.42

The purpose of this study is to present the subdivided consumption behavior of service quality in golf driving ranges by comparing and analyzing the pre-registration importance and post-registration achievement of a golf driving range to measure multi-dimensional service quality and analyzing the relationship between these factors and expectancy disconfirmation, switching benefits, and switching behavior through the structural equation model. In order to achieve this purpose, sampling was conducted with participants who registered for gold driving ranges in Gwangju and Jeollanam-do from November 16, 2009 to March 15, 2010 using the convenience sampling method. Moreover, structural equation model were used to analyze results. Finally the following conclusion was derived. First, in the relationship model between importance of service quality, expectancy disconfirmation, and switching behavior in the consumers of golf driving ranges, it was found that tangibles, reliability, assurance, and empathy had an effect on expectancy disconfirmation; expectancy disconfirmation, on switching intent; and switching benefits, on switching intent. Second, in the relationship model between achievement of service quality, expectancy disconfirmation, and switching behavior in the consumers of golf driving ranges, it was found that reliability, responsiveness, and empathy had an effect on expectancy disconfirmation; expectancy disconfirmation, on switching intent; and switching benefits, on switching intent.

프로야구 스마트폰 어플리케이션 품질 특성 요인에 따른 고객만족도가 재이용의도에 미치는 영향

정명수(Jung, Myeong-Su),김기탁(Kim, Gi-Tak),고관호(Ko, Kwan-Ho) 한국체육과학회 2014 한국체육과학회지 Vol.23 No.6

The purpose of this study is to examine the professional baseball smartphone application users to investigate the relationships between quality characteristic factors of the application, customer satisfaction, and continuous use of the application. The survey was carried out on users who visited metropolitan city baseball stadiums and had experience using professional baseball smartphone application. Out of the 400 questionnaires were distributed to viewing spectators, 365 were collected and finally analyzed as completes. The results were analyzed using frequency analysis, factor analysis, reliability analysis, and correlation analysis using SPSS Win Ver. 18.0. Through Amos 18, confirmatory factor analysis and structural equation modeling were conducted. The results of the study are as follows. First, among the sub factors such as contents, design, usability, and promotion of the smartphone application, the contents, design, and usability plays an important for customer satisfaction. Second, among the sub factors such as contents, design, usability, and promotion of the smartphone application, the contents, design, and promotion plays an important for application reuse. Third, the customer satisfaction of the application plays important role in the continuous use of application.

학생과 교사 성별에 따른 상호작용 차이와 체육에 대한 태도와의 관계

정명수 ( Myeong Su Jung ),박중길 ( Jung Gil Park ) 한국스포츠심리학회 2011 한국스포츠심리학회지 Vol.22 No.4

본 연구의 목적은 학생과 체육교사의 성별에 따라 학생들이 지각하는 교사의 상호작용적 행동의 차이를 알아보고, 지각된 체육교사의 상호작용적 행동과 체육에 대한 학생들의 태도간의 관계를 검증하는 것이다. 연구대상은 중학생 473명(남학생=236명, 여학생=237명)이며, 자료는 2(학생의 성)×2(교사의 성) 다변량분석과 상관분석, 위계적 회귀분석을 통해 분석되었다. 다변량분석의 결과 여자교사에게 수업을 받는 여학생이 남자교사의 수업을 받는 여학생보다, 남자교사의 수업을 받는 남학생이 여자교사의 수업에 참여하는 남학생보다 체육시간에 주어진 활동에 대해 교사로부터 책임을 다할 기회가 더 많이 주어진다고 보고하였다. 여자교사의 수업을 받는 남학생은 남자교사의 수업에 참여하는 남학생보다, 여자교사의 여학생이 남자교사의 수업을 받는 여학생보다 체육교사가 더 엄격한 행동을 보인다고 지각하였다. 위계적회귀분석의 결과 체육교사의 리더십과 도움/친밀감, 이해 수준이 즐거움을 예측하였으며, 체육교사의 리더십 행동은 정적으로 불확실한 행동은 부적으로 지각된 유용성과 관련이 있었다. 이 결과는 체육교사의 상호작용적 행동이 교사와 학생의 성별에 따라 다르게 지각되고, 이러한 지각은 중학생의 체육에 대한 태도에 영향을 미친다는 사실을 보여준다. The purpose of this study was to investigate whether students` perceptions of teacher interaction differ by students` and their physical educators` gender, and to examine the effects of teachers` interactional behaviors on attitudes toward physical education. Participants were 473 middle school students (236 boys, 237 girls). Data were analyzed by 2(student`s gender)×2(teacher`s gender) MANOVA with factorial design, correlation, and hierarchical regression analysis. Results of MANOVA indicated that girls learning from female teachers were given more opportunities to assume responsibility for their own activities than girls in male teachers` classes, whereas boys learning from male teachers were given more opportunities to assume responsibility for their own activities than boys in female teachers` classes. Boys participating in female teachers` classes perceived that their teachers is more strict with and demanding of students than boys in male teachers` classes. But girls learning from female teachers perceived teacher`s behavior was more strict compared with girls in male teachers` classes. Results of regression analyses showed that students` perceptions of leadership, helping/friendly, understanding behaviors were a predictor of enjoyment. Teacher`s leadership behavior was a positive predictor of perceived usefulness, but his or her uncertain behavior in class contributed to perceived usefulness negatively. These results suggest that students` perceptions of teacher interaction in class differ by student`s and teacher`s gender, and positive sectors of interactional behavior by physical education teachers have influence on students` attitude toward physical education.

댄스스포츠 동호인의 여가경험이 여가정체성과 여가만족에 미치는 영향

정명수(Jung, Myeong-Soo),장미영(Jang, Mi-Young),신수미(Shin, su-Mi) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.4

The purpose of this study is to examine the effects of leisure experience on leisure identity and satisfaction in dance sport participants and provide different desires required by dance sport participants and information to meet the desires for dance sport coaches in the sport for all field. To achieve this purpose, dance sport participants of sport for all served as a population. A total of 251 questionnaires out of the subjects developed using the stratified duster sampling were analyzed using SPSS 17.0. Finally the following conclusion was drawn. First, the effects of leisure experience on leisure identity were analyzed. As a result, it was found that self-affirmation, perceived efficacy, and social relationship had an effect on identification; deviation, perceived efficacy, and social relationship had an effect on emotional attachment; and deviation, self-affirmation, and social relationship had an effect on respect for leisure. Second, the effects of leisure experience on leisure satisfaction were analyzed; As a result, self-affirmation, and social relationship had an effect on social satisfaction; self-affirmation, and social relationship had an effect on emotional satisfaction; deviation, self-affirmation, and social relationship had an effect on physical satisfaction; perceived efficacy had an effect on environmental satisfaction; and self-affirmation, perceived efficacy, and social relationship had an effect on educational satisfaction.

Effects of Cooling on Repeated Muscle Contractions and Tendon Structures in Human

채수동,정명수,아키라호리,Chae, Su-Dong,Jung, Myeong-Soo,Horii, Akira The Korean Society of Physical Therapy 2006 대한물리치료학회지 Vol.18 No.6

연구목적: 이 연구는 피부표면 냉각이 생체내의 건구조 점탄성 특성에 미치는 영향을 비교하였다. 방법: 7명의 남성 실험 대상자는 족저굴곡 운동을 10회$\times$10set, 60초 간격으로 최대 수의적 수축을 6초간 각각 실시하였다. 각 측정 전후에 내측 비복근(MG)의 건과 건막의 신장은 초음파 검사법에 의하여 직접 측정되었다(건 장력과 건 신장의 관계로 평가 되었다). 건 횡단면적과 족 관절 모멘트 암은 자기공명영상법(MRI)으로부터 얻어졌다. 건 장력은 관절 모멘트와 건 모멘트 암으로 계산되었다. 또한 스트레스는 횡단면적영역(CSA)을 힘으로 나눔으로써 얻어졌다. 스트레인은 건의 길이로 표준화된 치환으로부터 측정되었다. 결과: 냉각 후에 건 장력은, 비냉각 보다 냉각한 측이 유의하게 높았다. 스티프네스는 비냉각 조건 보다 냉각 조건하에서 높은 유의수준을 나타냈다. 최대의 스트레인과 스트레스는 냉각조건하에서 $7.4{\pm}0.7$와 $36.4{\pm}1.8$ MPa을 나타냈고, 비냉각 조건하가 $7.8{\pm}8.5$ 와 $31.8{\pm}1.1$ MPa (p<0.05)을 나타냈다. 결론: 이 연구의 결과는 피부표면 냉각으로 인해 인간의 근지구력이 건 스티프네스와 탄성률을 증가시키는 것을 시사하는 연구라 하겠다. 피부 표면 냉각으로 인한 근지구력의 개선이 근과 건에 직접적인 영향을 미침을 나타내주고 있다. Purpose: This study compared the effects of non-cold and cold conditions on the viscoelastic properties of tendon structures in vivo. Methods: Seven male subjects perfomed plantar flesion exercise with maximal isokinetic voluntary contraction, which consisted of muscle contraction for 6 see and relaxation for 60 secs, 10 times for 1 set, Totally 10 sets were repeated. Before and after each task, the elongation of the tendon and aponeurosis of the medial gastrocnemius muscle (MG) was directly measured by ultrasonography. (The relationship between the estimated tendon force and tendon elongation.) Tendon cross-sectional area and ankle joint moment arm were obtained from magnetic resonance imaging (MRI). The tendon force was calculated from the joint moments and the tendon moment arm and stress was obtained by dividing force by cross-sectional areas (CSA). The strain was measured from the displacements normalized to tendon length. Results: After cooling, the tendon force was larger in cold than non-cold. The value of the tendon stiffness of MVC were significantly higher under the cold condition than under the non-cold condition. The maximal strain and stress of $7.4{\pm}0.7%$ and $36.4{\pm}1.8$ MPa in non-cold and $7.8{\pm}8.5%,\;31.8{\pm}1.1$ MPa in cold (P<0.05). Conclusion: This study shows for the first time that the muscle endurance in cooling increases the stiffness and Young's modulus of human tendons. The improvement in muscle endurance with cooling was directly related to muscle and tendon.

자연 생리 주기에서 발생한 병합 임신에서의 만기 분만

김소희 ( So Hee Kim ),정명수 ( Myeong Su Jung ),정주섭 ( Ju Sup Jung ),문태식 ( Tae Sik Mun ),이상언 ( Sang Eon Lee ) 대한산부인과학회 2006 Obstetrics & Gynecology Science Vol.49 No.5

택견전수관 서비스품질이 고객만족, 충성도 및 신뢰에 미치는 영향

임용수 ( Yong Soo Lim ),오연풍 ( Youn Poong Oh ),최승식 ( Seung Sik Choi ),정명수 ( Myeong Su Jung ),전진석 ( Jin Seok Juen ),장경태 ( Kyeong Tae Jang ) 대한무도학회 2010 대한무도학회지 Vol.12 No.3

본 연구는 택견전수관 서비스품질이 고객만족, 충성도 및 신뢰에 어떠한 영향을 미치는가를 규명하는데 연구의 목적이 있다. 이에 구체적인 목적을 달성하기 위하여 택견전수관의 서비스품질 요인을 독립변인으로 설정하였고, 고객만족, 고객충성도, 신뢰를 종속변인으로 설정하였다. 이 연구의 대상은 2010년 현재 광주광역시에 소재하고 있고 택견전수관에 자녀를 보내고 있는 학부모들을 대상으로 단순 무작위표집법을 이용하여 300부를 표본으로 추출하여, 그 중 불성실하게 응답한 94부를 제외한 총 206부를 최종 연구대상으로 선정하였다. 자료처리는 SPSS Ver. 12.0 프로그램을 사용하여 빈도분석, 요인분석, 신뢰도분석, 상관분석, 회귀분석 등을 실시하였다. 이상과 같은 연구절차를 통해 다음과 같은 결론을 도출하였다. 첫째, 서비스 품질 하위요인인 유형성, 반응성, 공감성 요인이 고객만족에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 서비스 품질 하위요인인 신뢰성, 반응성, 확신성 요인이 고객충성도에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 서비스품질이 신뢰의 하위요인인 성실성(신뢰성, 반응성, 확신성, 공감성), 일관성(반응성, 확신성, 공감성), 이타성 및 개방성(유형성, 반응성, 공감성)에 정(+)영향을 미치는 것으로 나타났다. The purpose of this study is to reveal the effects of service quality, customer satisfaction, royalty, and trust in taekkyon halls. To accomplish the specific purpose, the factor of service in taekkyon halls was set up as the independent variable and customer satisfaction, royalty, and trust in taekkyon halls were set up as the dependent variables. The subjects of this study were parents who had children attending taekkyon halls located in G Metropolitan City. Using simple random sampling, 300 samples were drawn, 94 were excluded because of their poor responses, and finally a total of 206 were selected. Data processing was analyzed in frequency, factor, reliability, correlation, and regression by the SPSS Ver. 12.0 program. Finally, the following results were drawn. First, in the sub-factors of service quality, tangibles, responsiveness, assurance, and empathy was found to have an effect on customer service and royalty. Second, in the sub-factors of service quality, reliability, responsiveness, and assurance was found to have an effect on conscientiousness, consistency, and openness of sub-factors of trust. Third, it was found that the service quality has a positive(+) effect on sincerity(reliability, responsiveness, assurance, and empathy), consistency(responsiveness, reliability, empathy), altruism or openess(tangibility, responsiveness, empathy) in the sub-factors of trust. As mentioned above, given synthesizing the specific contents, a fact can be tried to be inferred that the factor of service quality in taekkyon halls has a great effect on customer satisfaction, loyalty, trust.