여행사의 서비스 품질 , 관계의 질 , 재방문의 구조적 인과관계

전기환(Chun Ki Hwan),김성혁(Kim Sung Hyuk),김상회(Kim Sang Hoi) 한국관광개발학회 1998 觀光開發論叢 Vol.9 No.1

여행사 선택속성에 따른 해외여행자의 시장세분화에 관한 연구

전기환(Chun Ki Hwan),김상회(Kim Sang Hoi) 한국관광개발학회 1996 觀光開發論叢 Vol.5 No.1

한국인여행자의 여행특성에 관한 연구

전기환(Chun Ki Hwan) 한국관광개발학회 1997 觀光開發論叢 Vol.7 No.1

연구논문: 수변공간 관광개발의 사회적 편익, 환경적 편익, 경제적 편익이 정부신뢰에 미치는 영향 -낙동강 주변 지역을 중심으로-

박인규 ( In Kyu Park ),이희천 ( Hee Chun Lee ),전기환 ( Ki Hwan Chun ) 대한관광경영학회 2011 觀光硏究 Vol.26 No.5

본 연구에서는 4대강 개발사업과 관련하여 수변공간 관광개발에 따른 사회적 편익, 환경적 편익, 경제적 편익이 정부신뢰에 어떠한 영향을 미치는지 살펴봄으로써 정부신뢰에 영향을 미치는 요인을 분석하여 정부가 4대강 수변공간 관광개발의 과정에 있어서 신뢰구축을 위한 활동에 참고 할 수 있는 중요한 자료를 제공하고, 정부불신을 해소 할 수 있는 방안을 제공 하는 것이 연구의 목적이었다. 가설 검정에 따른 결과 성별·결혼여부·학력에 따라 정부신뢰는 차이가 있을 것이다는 가설은 기각 되었으며, 연령에 따라 정부신뢰는 차이가 있을 것이다는 가설은 부분채택 되었다. 수변공간 관광개발의 사회적 편익은 정부신뢰에 정(+)의 영향을 미칠 것이다는 가설은 기각 되었다. 수변공간 관광개발의 환경적 편익은 정부신뢰에 정(+)의 영향을 미칠 것이다는 가설은 채택 되었다. 수변공간 관광개발의 경제적 편익은 정부신뢰에 정(+)의 영향을 미칠 것이다는 가설은 기각 되었다. 결과를 살펴 볼 때, 지각하고 있는 환경적 편익이 이미 실현되었거나, 실현 가능성이 높은 것으로 지각하고 있는 것으로 볼 수 있다. 사회적 편익이나 경제적 편익은 아직까지 4대강 공사 후 후속 관광개발이 이루어 지지 않아서 실제적으로 이에 대한 확산을 가질 수 없는 것으로 지각하고 있는 것으로 볼 수 있다. 따라서 관계 당국은 이에 대한 점을 고려하려, 사회적 편익, 경제적 편익에 대하여 지금까지 관계당국에 의하여 시행되고 있는 정책홍보 내용, 방법, 시간 등에 대하여 전반적으로 살펴보고 4대강 수변공간 관광개발에 의해 누릴 수 있는 사회적 편익, 경제적 편익에 대하여 체계적이고 적극적인 정책 홍보를 실시하여야 한다는 결과를 도출하였다. In modern society of Korea, a lack of confidence in the government policies causes problems like decreasing efficiency. Unlike any other studies of tourism focused on the image of one nation or tourist attractions, this study examined the tourism development policies associate with the Four Rivers Restoration Project. Regretfully, this study is confined to the Nakdong River area. In this study, how the environmental, social and economic benefits from the tourism development in the Four Rivers water front area affect public confidence in the government was examined. This study amis to provide important research material with regard to the tourism development in the Four Rivers water front area and help public confidence in the government and prevent distrust. This study shows that people recognized that the economic benefits have already been realized or would be realized. And people are not sure about social and environmental benefits since the tourism development is not started yet. Therefore, the government should promote the policy scientifically and actively after reviewing the contents, methods and time for policy promotion associate with the social and environment benefits from tourism development in the Four Rivers water front area first.

鐵道旅行商品 開發에 關한 研究 : 清涼里驛을 昌起으로

田奇桓 김천대학교 1992 김천대학교 논문집 Vol.13 No.-

우리 국민의 여가 및 간광에 대한 수요는 지난 70년대 이래 매년 급증하고 있으며 국민소득의 향상, 여가시간의 증대 등 제반관광 환경여건의 조성에 따른 국내여행이 급증하고 그 결과 휴식공간, 관광지, 문화공간에 대한 수요가 크게 늘고 있다.

여행사 이용객의 추구편익에 관한 연구 : 해외 배낭여행객을 대상으로

전기환 ; 안대희 김천대학교 1997 김천대학교 논문집 Vol.18 No.-

This study attempted to introduce into the overseas knapsack tourist market the benefit sought that is significantly put to a practical use as the standard variable of segmentation of the market capable of making the best analysis of consumers' needs and want in segmenting the cousmer market at large in this light. That is this study is intended to provide both the marketer of the related business enterprise to tour and the developer of the tourist attraction with the information useful in making free use of the tourist-oriented marketing strategy to comply with tourist needs and want by confirming the possibility of the practical use of the benefit sought as the reference variable of the segmentation of the tourist market and mapping out the profle of each market segment. In conclusion, this study conducted according to the above stage has its meaning in the following matter: Firstly, this study presented the possibility of the practical application of the benifit sought as the variable of the segementation of the tourist market by confirming the usefulness of the sought benefit variable by the tourist as the reference variable of its segmentation that can grasp the needs and want of the overseas tourist market where the discrimination beween market segment is uncertain like the international tourist market. Secondly, this study provided the efficient information for making a decision on the planning of the tourist product, the positioning strategy of the tourist product, advertising strategy and marketing strategy the improvement of facilities at the tourist destination that can become the foundation for the activation of overseas tours by providing the far-reaching characteristics of each market segment with the benefit sought by the tourist

여행사 인적요인에 관계의 질에 미치는 영향에 관한 연구

전기환 김천대학교 2005 김천대학교 논문집 Vol.26 No.-

This study was undertaken to find out some factors that encourage the tourists to build / maintain the long-term relationships in the Travel Agency setting, and to get the marketing implementations which can improve the Travel Agency - Tourist relationship Quality.

추구편익을 활용한 관광시장세분화에 관한 연구

김상희,전기환 동국대학교 관광산업연구소 1999 관광·호텔경영연구 Vol.1 No.1

There were demographical socioeconomic, and geographical variables as the standard variable of the segmentation of the tourist market largely used in our country in the past. But they are lacking in their usefulness as information for the marketing strategy as they could not describe the overall characteristics each market segment. This study attempted to introduce into the tourist market the benefit sought that is significantly put to a practical use as the standard variable of the segmentation of the market capable of making the best analysis consumer's needs and want in segmenting the consumer market at large in this light. That is this study is intended to provide the marketer in making free use of the tourist-oriented marketing strategy to comply with tourists' needs and want by confirming the possibility of the practical use of the benefit sought as the reference variable of the segmentation of the tourist market and mapping out the profile of each market segment.

金泉圈域의 觀光 Leisure 空間 開發에 關한 硏究

전기환 김천대학교 1993 김천대학교 논문집 Vol.14 No.-

The purpose of this study is to forcast 2,000's expected Visitors and the size of faci-lity to develop chikchisa Temple Area Which is national tour destination as Tourism and Leisure space for the Kimchun citizen on the basis of Kimchun citizen's cansciousness because there are not many tour destinations and leisure space in spite of it's conveient transportation. In order to achieve this purpose, I analyzed Tourism and Leisure environment around Kimchun Area

旅行商品의 選擇屬性에 따른 市場 細分化에 관한 實證的 硏究

田奇桓 김천대학교 1995 김천대학교 논문집 Vol.16 No.-

The purpose of this study was to find the factors which are very important for the tourists to choose the product of Travel Agency when they take a tour on such a rapidly changing environment. To perform this purpose, I reviewed lots of articles and disserta- tion which contains the characteristics of Tour Package Products and the choice of Tour Package Products. Nighten Variables were extracted through the study of pre-research and 292 questionnaire were collected from the people who had travel experience through Travel Agency. The factors were classified five ones such as the factor of Information Source, the factor of Tour Package Products, the factor of Tour Iternary. the factor of Inclusive Tour and the factor of Tour Destination. The hypotheses were tested with Four Clusters (The type of pursuing Tour Iternary, Tour Package Products, Information, Tour Destination) to analysis on market segmentation. The findings of hypotheses testing are as follows: 1. the relationship between the characteristic of choosing tour package products and overseas travel was significant at 0.01 level. 2. and age was significant at 0.01 level 3. and occupation was significant at 0.05 level 4. and the frequency of overseas travel was significant at 0.05 level 5. and the level of education was significant at 0.1 level In conclusion, they should establish an efficient and proper mar- keting stratagy for the guest service and reinforcement of Travel Agency's competition through profiling of market segmentation on each cluster