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인터넷 기반 선박용 프로펠러 설계 및 해석 시스템 개발
장현길(Hyun-Gil Jang),안병권(Byoung-Kwon Ahn),문일성(Il-Sung Moon),이창섭(Chang-Sup Lee) 한국해양공학회 2010 韓國海洋工學會誌 Vol.24 No.4
Numerical prediction if propeller performance plays an important role in a marine propeller design process. Program developers are consistently trying to improve diminish predicted mars, and program users need to keep up with the latest ones with minimum expenditure of time and money. V\k have developed an internet based design system in which clients can design propellers with remote access. In this paper, optimized Internet based Propeller Design and Analysis System (iProDAS) for transferences of the massive data is presented, and a sample design using iProDAS is examined.
조송현(Song Hyun Cho),장현길(Hyeon Gil Jang),김종백(Jong Baek Kim) 한국사회체육학회 2014 한국사회체육학회지 Vol.0 No.55
The purpose of this study was to examine the differential effects of determination factors in purchasing replicas according to the general characteristics of spectators, and the differential effects of purchasing performance according to the degree of importance about determination factors in purchasing replicas. To achieve the purpose of study, 294 questionnaires collected from spectators visiting a stadium in Pusan(baseball) or Ulsan(soccer), using the convenient sampling method, were identified as usable for data analysis. The results are as followings: In examining the differential effects of determination factors according to the general characteristics of spectators, first, there was a significant difference in the determination factor of brand between gender. second, there was a significant difference in the determination factor of design among ages. third, there were significant differences in the determination factors of price and design between spectating events. forth, there were significant differences in the determination factors of price and design according to the number of visiting stadium and purchasing replicas. In examining the differential effects of purchasing performance according to the degree of importance about determination factors, first, there were significant differences in the expressive purchasing performance based upon the degree of importance about price, quality, and design, but no significant differences in the instrumental purchasing performance about. second, there were significant differences in the expressive and instrumental purchasing performance based upon the degree of importance about bland.
조송현 ( Song Hyun Cho ),장현길 ( Hyeon Gil Jang ),이상일 ( Sang Il Lee ),한진욱 ( Jin Wook Han ),최윤석 ( Woon Seok Choi ) 한국스포츠산업경영학회 2014 한국스포츠산업경영학회지 Vol.19 No.2
야구장과 같은 대형 경기장의 건설은 많은 건설비용이 소요되고 넓은 부지의 확보를 필요로 하므로 사용의 효율성을 고려해야 한다. 본 연구는 창원에 신설될 예정인 야구장의 위치에 대해 시민들의 다양한 의견을 조사하는데 목적을 두었다. 신규야구장의 후보지는 창원보조경기장, 마산종합운동장, 진해육군대학으로 선정하였고, 연구대상은 창원에 거주하는 시민을 모집단으로 하여 할당 표집하였다. 창원 271명, 마산 269명, 진해 269명 등 총 809명의 설문지가 분석에 사용되었으며, 기술통계분석 및 Chi-square 검증을 통해 차이를 분석하였다. 연구결과 표집된 세 지역 시민들의 연간 프로야구 관람 빈도는 차이가 없었고, 야구장 신규 건설에 대한 인지도 차이가 없었지만 응원팀의 경우 NC 다이노스를 응원하는 정도는 마산 시민이 가장 높게 나타났다. 후보지별 신규 야구장 건립에 대한 찬반 정도는 세 지역별로 차이가 있는 것으로 나타났고, 후보지별 관람의도도 세 지역별로 차이가 있는 것으로 나타났으며, 후보지별 이동 소요시간도 세 지역별로 차이가 있는 것으로 나타났다. 최종적으로 신규 야구장 부지 결정의 중요도 순위는 교통접근성이 가장 높게 나타났으며, 세 후보지에 대한 타당도 순위는 창원보조경기장, 마산종합운동장, 진해육군대학의 순으로 나타났다. Since the construction of a new baseball park incurs a large amount of money, increasing its optimal benefit for franchises and citizens alike should take priority when considering the selection of its site. Toward this end, the purpose of this study was to examine public opinion on three proposed locations for a new Changwon baseball stadium: Changwon, Masan, and Jinhae. A total of 809 data were conveniently gathered from citizens who live in the three proposed areas in Changwon-si(Changwon: 271, Masan: 269, Jinhan:269) and analyzed with descriptive analysis and chi-square test. The results were as follows. Firstly, there was no difference in frequency of attendance among the subjects in the three areas. Secondly, there was no difference in awareness of building a new stadium among the three areas. Thirdly, subjects living in Masan exhibited a higher level of support for their home team, the NC Dynos than the other areas. Fourthly, a difference exists in rating the most suitable site for a new stadium depending upon where subjects live. Fifthly, subjects’ intention to attend games differed among the three areas. Sixthly, there was a difference in the time to required to reach each stadium in the three areas. Finally, subjects indicated accessibility to public transportation as the most important factor when selecting the new stadium’s location. Based on these results, the Changwon area was ranked as the most appropriate site for constructing the new Changwon baseball stadium followed by Masan and Jinhae in order.
프로스포츠 관중의 레플리카 구매성과, 소비감정, 재구매의도의 관계
이재상 ( Jae Sang Lee ),장현길 ( Hyeon Gil Jang ),조송현 ( Song Hyun Cho ) 한국스포츠산업경영학회 2014 한국스포츠산업경영학회지 Vol.19 No.3
본 연구의 목적은 프로스포츠 관중의 일반적 특성에 따른 레플리카 구매성과, 소비감정, 재구매의도의 차이를 규명하고, 구매성과와 소비감정의 관계, 소비감정과 재구매의도의 관계를 규명하는데 있다. 연구목적을 달성하기 위해 프로야구 및 프로축구 관중 가운데 레플리카를 착용하고 있는 294명을 편의표본추출법으로 표집한 후 설문조사를 실시하였다. 설문지 구성의 타당성 검증을 위해 탐색적 요인분석을 실시하였으며, 신뢰도 검증을 위해 Cronbach’s α 값을 이용하여 분석하였다. 자료처리는 SPSS Win 21.0 통계패키지 프로그램을 이용하였으며, 결과 분석을 위해 빈도분석, t-검정, 일원분산분석 및 사후검증, 상관관계분석, 다중회귀분석 등을 실시하였다. 이상의 연구방법을 통해 도출된 결과는 다음과 같다. 첫째, 성별에 따라 도구적 구매성과와 표현적 구매성과는 유의한 차이가 있는 것으로 나타났으며, 소비감정과 재구매의도는 유의한 차이가 없는 것으로 나타났다. 연령에 따라 긍정적 소비감정과 부정적 소비감정은 유의한 차이가 있는 것으로 나타났으며, 구매성과와 재구매의도는 유의한 차이가 없는 것으로 나타났다. 관람 종목에 따라 도구적 구매성과, 긍정적 소비감정, 부정적 소비감정, 재구매의도는 유의한 차이가 있는 것으로 나타났으며, 표현적 구매성과는 유의한 차이가 없는 것으로 나타났다. 둘째, 레플리카에 대한 표현적 구매성과는 긍정적 소비감정에 정(+)의 영향을 미치고 도구적 구매성과는 유의한 영향을 미치지 않는 것으로 나타났으며, 레플리카에 대한 표현적 구매성과와 도구적 구매성과는 부정적 소비감정에 부(-)의 영향을 미치는 것으로 나타났다. 셋째, 레플리카에 대한 긍정적 소비감정은 재구매의도에 정(+)의 영향을 미치며, 부정적 소비감정은 부(-)의 영향을 미치는 것으로 나타났다. The present study purported to investigate the differences among replica purchase performance, consumer emotion, and repurchase intention in terms of demographic characteristics of professional sport audiences; and to verify the relationship of those factors. By employing a convenience sampling method, 294 survey responses were collected from who were wearing replicas on either professional baseball or football sites. An exploratory factor analysis was performed to verify the construct validity of the measurement of the present study, and also a Cronbach’s alpha coefficients were calculated to determine the internal consistency. Different statistical analyses including descriptive analysis, correlation, t-test, and one-way ANOVA were employed using the SPSS Win 21.0. The results were as followed: First of all, a significant difference was found between instrumental purchase performance and expressive purchase performance by gender but between consumption emotion and repurchase intention. By age, positive consumption emotion and negative consumption emotion was significantly different; however, purchase performance and repurchase intention were not different significantly. By different sports that they spectated, significant differences were found among instrumental purchase performance, positive and negative consumption emotions, and repurchase intention, but no difference found with expressive purchase performance. Second, expressive purchase performance for replicas affected positively on positive consumption emotion; however, instrumental purchase performance did not. both expressive and instrumental purchase performances affected negatively on negative consupmtion emotion. Last, positive consumption emotion affected positively on repurchase intention; however, negative consumption emotion did negatively.
스포츠센터 지도자의 인적서비스품질과 관계마케팅이 고객행동의도에 미치는 영향
김미숙(Mi Suk Kim),조송현(Song Hyun Cho),장현길(Hyeon Gil Jang) 한국사회체육학회 2013 한국사회체육학회지 Vol.0 No.54
The purpose of this study was to examine the effects of human service quality and sports center` srelationship marketing on customer behavior intention. To accomplish this objective, as the subjects 412 customer were selected who exercise at sport centers in Busan and Kyungnam. The date was analyzed by frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis, structure equation modeling analysis in accordance with the purpose of study by using SPSS Version 18.0, AMOS 20.0. The conclusions were as follow: First, human service quality had significant influence on customer behavior intention. Second, relationship marketing had more significant influence on customer behavior intention than human service quality.