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관광 목적지 이미지에 영향을 미치는 속성에 대한 IPA 분석:텍스트 마이닝의 활용
임로,최승혁,리우쩡,정욱 한국서비스경영학회 2023 서비스경영학회지 Vol.24 No.5
In the rapidly evolving landscape of the modern tourism industry, the cultivation of a favorable image for a tourist destination emerges as a pivotal element for success. Historically, research into tourist perceptions has predominantly relied on methodologies imbued with subjective biases, such as surveys and interviews. This research introduces a novel and streamlined methodological approach, integrating text mining and importance-performance analysis (IPA) for the objective evaluation of online reviews, thereby assessing the attributes that shape the image of a tourist destination. The methodological framework entails the creation of an attribute-specific word dictionary, the execution of frequency and sentiment analyses, and the application of IPA modeling through Min-max scaling. This approach facilitates the identification of the significance of each attribute through the frequency analysis of pertinent keywords, and the assessment of satisfaction levels pertaining to each attribute via sentiment analysis of online reviews. These analytical insights are instrumental in pinpointing areas necessitating enhancement and in delineating the strengths and weaknesses of a tourist locale, by elucidating the interplay between the importance and satisfaction associated with each attribute within the IPA model. An empirical application of this methodology is demonstrated through the analysis of 6,133 reviews from Tripadvisor.com, pertaining to Myeong-dong, a prominent shopping district in Seoul. This analysis utilized the IPA model to graphically represent the perceived importance of various attributes in the formation of a tourist destination's image and the degree of satisfaction associated with each. The implications of this study are manifold, offering valuable insights for decision-makers in government and related sectors to augment the international standing of tourist destinations by refining tourist perceptions.
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재한 중국인 유학생의 문화적응 정도에 따른 식생활 관련 요인 분석
임로 ( Lu Ren ),장재선 ( Jae-seon Jang ) 한국식품영양학회 2017 韓國食品營養學會誌 Vol.30 No.4
This study was performed to provide fundamental data on the dietary life according to the acculturation degree. The subject was 305 Chinese students in South Korea region. The questionnaire respondents are consisted of 148 male students (48.5%) and 157 female students (51.5%). There was a statistically significant difference in age, education level, residence time, and Korean language ability according to acculturation degree (p<0.05), but there was no statistically significant difference in gender, residence pattern, purpose of coming to Korea. There was a statistically significant difference between meals frequency, outside frequency, and the intake of Chinese food according to acculturation degree (p< 0.05), but there was no significant difference in snake taking frequency (p >0.05). There was a statistically significant difference in drinks and computer time according to acculturation degree (p< 0.05), but there was no statistically significant difference between smoking and exercise (p >0.05). The food intake style of Chinese students was 2.47 in noodles, 2.34 in lunches and 2.15 in breads. According to the acculturation degree, the food intake patterns showed statistically significant differences in dumping kind, congee, hamburger and pizza, while meat products, smoked meat, noodle, lunch, cereal, kimbap, sandwich. And there was no significant difference. The correlation between the factors influencing the acculturation degree of Chinese students showed a statistically significant effect on dietary habits, food intake, education level, residence period, and Korean language ability.
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김해영,임로 한국보훈학회 2019 한국보훈논총 Vol.18 No.3
The way that the Korean-chinese minority ethnics love and value education is no less than the Jews, wheras the Korean-chinese minority ethnics are not quite the same as the Jews for they don’t have an overall nationwide steady, unified and long-term religion belief. That is closely related to the unique and individualized culture and history of the Korean-chinese minority ethnics. They had been tried to save the Korean nation and the Korean people through education to pursue their liberity and freedom. They also wished to change the society through education for the Korean-chinese minority ethnics are not just an issue of cultivating people, but an essential way related with the nation’s survival and the development of the society as well as to keep the truth and the justice. This study tries to go back to the original point of the migrating Korean-chinese minority ethnics. A deep-rooted thought has been taken onto unique religion of education to Korean-chinese minority ethnics, along with far-reaching significance of education to Korean-chinese minority ethnics and Yanbian area, to reveal the ethnic groups’unique cognition process of education, as well as their connotation and characteristics. 중국에서 살고 있는 한민족-조선족은 유대인에 못지않은 교육열을 자랑하고 있다. 유대인처럼 전 민족적이고 안정적, 통일적, 장기적인 종교 신앙이 없음에도 불구하고 조선족은 보기 드문 특유의 교육에 대한 정신적 신앙을 일관해왔다. 이는 조선족의 독특하고도 개성이 다분한 문화 및 역사적 경험과 밀접한 관련이 있다. 그들은 교육을 통해 민족의 운명을 개선하고자 했고 민족해방과 자유의 도모를 교육에 기탁했다. 또한 교육을 통한 사회변혁을 희망하기도 했는바 교육은 그들에게 있어 단순한 인재양성의 문제만이 아닌 민족의 존폐와 사회의 안정 및 발전을 도모하고 진리와 정의를 수호하는 가장 중요한 도경이었다. 본 연구에서는 조선족이 이주한 원점으로 돌아가 근원으로부터 조선족의 독특한 교육에 대한 신앙과 교육이 조선족 내지는 북간도지역에 대한 의미를 파악, 한 민족의 교육에 대한 독특한 인식과정 및 그 함의와 특징을 밝히고자 한다.
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