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스마트폰 앱 레퍼토리의 구성과 규모에 영향을 미치는 요인
최양수 ( Yang Soo Choi ),박지향 ( Ji Hyang Park ),이한얼 ( Han Earl Lee ) 연세대학교 사회과학연구소 2015 社會科學論集 Vol.46 No.1
This Study analyzed the relationships between smart phone application repertoires and socio-economic variables, frequencies of media use, media efficacy, motivations for smart phone use. Through the on-line survey 283 samples were gathered. The results showed that daily, weekly, monthly genre repertoires were 2.9, 5.0, 6.1, and application repertoires were 6.5, 13.4, 16.9 respectively. While the differences in the percentages of individual smart phone application use by sex and income were found to be limited, the differences by the age and education were relatively lager. The smart phone application repertoires were positively correlated with the frequencies of TV, PC, and Tablet PC use, as well as with media efficacy, motivation variables. The results suggest that the smart phone is expanding the functions as a convergent medium with the characteristics of mobility, information, and entertainment. The future study is expected to elaborate on the unique characteristics of smart phone, and to develop operational definitions of key concepts and measurement scales accordingly.