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SLS 장비의 조형조건 최적화에 관한 연구
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- 저자 : 이자윤(Lee Ja Youn) (검색결과 4 건)
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이자윤(Lee Ja Youn) 한국외식경영학회 2017 외식경영연구 Vol.20 No.2
본 연구는 첫째, 연령별 와인소비행동 차이가 있는지 분석하고자 하였다. 둘째, 연령별 와인선택속성에 차이가 있는지 분석하고자 하였다. 선행연구 고찰을 통해 와인시장에서 와인을 구매하는 형태 및 빈도, 와인구매가격 등의 와인소비행동 변수와 와인선택속성 변수 20개를 추출하였다. 본 연구의 분석을 위해 서울 및 수도권에 거주하며, 와인을 구매 혹은 소비한 경험이 있는 소비자를 대상으로 설문조사를 실시하여 총 303부의 설문지를 회수하였으며, 빈도분석, 기술통계분석, 요인분석, 일원배치분산분석을 실시하였다. 연령별 와인소비행동에 대한 일원배치분산분석을 실시한 결과, 와인음용시 와인지출금액과 월평균 와인음용횟수에서 연령별 유의한 차이가 나타났다. 또한 와인선택속성의 요인분석 결과, 와인의 일반적 정보, 와인의 관능적 특성, 와인관련 프로모션, 와인가치 등 4개의 요인으로 요인화 되었다. 요인분석을 바탕으로 연령별 와인선택속성의 일원배치분산분석을 실시한 결과 선택속성에서는 연령별 유의한 차이가 나타나지 않았다. 그러나 유의수준 5.5%에서 와인관련 프로모션 요인이 유의한 차이가 있는 것으로 나타났다. 본 연구에서는 연령별로 와인소비행동의 차이와 와인선택속성에는 차이가 있는 것으로 나타났으며, 이는 연령에 따른 적절한 마케팅 전략이 필요함을 시사하고 있다. The purpose of this study is to analyze the difference of wine consumption behavior by age. Second, we tried to analyze whether there is a difference in the wine selection attributes according to age. In the previous study, we extracted wine consumption behavior variables such as form and frequency of buying wine in wine market, wine purchase price and wine selection attribute. As a result of analysis of wine consumption behavior, there was a significant difference in the amount of wine consumption and average monthly drinking frequency of drinking wine by age group The wine selection attributes were classified as ‘Information of Wine’, ‘Sensible’, ‘Promotion’ and ‘Value’ attributes. However, there were no significant differences among the age groups in the wine selection attributes. Based on the factor analysis, we conducted a one-way ANOVA analysis of age-specific wine selection attributes. However, there was a significant difference in wine promotional factors at the significance level of 5.5%. This study provides a marketing strategy for the wine market based on the difference between by age wine consumption behavior and wine selection.
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주관적 계층의식과 관여도 수준에 따른 와인수요 결정요인에 관한 연구
이자윤(Ja Youn Lee),김성윤(Sung Yun Kim),문혜선(Hye Sun Moon) 한국호텔외식관광경영학회 2013 호텔경영학연구 Vol.22 No.2
The objective of this study is to predict the wine demand determinants based on the wine choice attribute and demographic statistical characteristics with the addition of subjective class consciousness showing the social position that an individual wants to belong to. It has presumed the wine demand model subject to the involvement level in order to understand the impact factors influencing the annual wine consumption frequency, also it has carried out the log-likelihood ratio in order to compare the difference between the models of high-involvement group and low-involvement group. According to the research result, it has been deduced that the wine selecting factors are wine label information, recommendation of the salesclerk, experience, and environmental inquiry. Initially Poisson model had been applied, by inserting the choice attribute, demographic statistical characteristics, and social class variable and by considering that the final dependent variable is frequency, but the negative binomial model (NB) has been adopted as the final model in the end because over-dispersion had been appeared through the examination by regression analysis. From the analysis result, it has been appeared that the variables such as income, education level, wine drinking experience, and membership of wine society are giving positive (+) impact to the wine consumption, while the recommendation of salesclerk is giving negative (-) impact to the wine selection. From the consecutive analysis result of two respective groups divided by the involvement level of the wine, the factor of wine drinking experience has been appeared as the most important variable from the high-involvement group rather than the label information or recommendation of salesclerk, but it has been appeared that companion`s taste, harmony with the food, and purchasing purpose (such as gift purpose) are important variables from the low-involvement group.
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