부채부담과 재무스트레스

유소이(You, Soye),박주영(Park, Jooyung) 한국생활과학회 2014 한국생활과학회지 Vol.23 No.1

The purpose of this study was to identify the relationship among financial debt burden, psychological factors and financial stress. Data was collected by surveying 450 individuals who were over twenty years old, and 384 were used for the analysis. As the result, first, number of sources of debt, use of each debt, marital status/double income, housing, debt amount and financial stress were found to be significantly different among three groups(debt free, non risky, risky). In addition, marital status/double income, gender, housing and income were found to significantly influence to the probability of being one of the three groups. Second, level of debt burden, age, employment and income were found to significantly influence to financial stress, while psychological factors such as risk tolerance and self-control were not. It might be noteworthy that people in debt were likely to have higher level of stress, while the older, employed, and having higher income were likely to have lower level of stress. This study would provide useful information in terms of debt policy to relieve the financial stress.

환경에 대한 소비자 관심과 친환경식품 소비

유소이(Soye, You),박명은(Myungeun Park) 한국지역사회생활과학회 2018 한국지역사회생활과학회지 Vol.29 No.2

어머니의 농식품 구매 역량이 자녀의 식재료 관심도에 미치는 영향 분석

박재홍(Jaehong Park),유소이(Soye You) 한국지역사회생활과학회 2021 한국지역사회생활과학회지 Vol.32 No.1

가구 유형별 청소년의 아침식사 행태 분석

박재홍(Jaehong Park),유소이(Soye You) 한국지역사회생활과학회 2017 한국지역사회생활과학회지 Vol.28 No.2

SNS 브랜드 페이지의 소비자 간 상호작용과 브랜드 구매의도 관계: 한중 MZ 세대를 대상으로

뱜바덜거리 냠후(Byambadolgor Nyamkhuu),유소이(Soye You) 한국지역사회생활과학회 2022 한국지역사회생활과학회지 Vol.33 No.2

기능성 식품에 대한 구매행동과 소비자 지식의 조절효과 분석

박명은(Myeongeun Park),유소이(Soye You) 한국농식품정책학회 2020 농업경영정책연구 Vol.47 No.1

The purpose of this study was to explain the consumer purchasing behavior for functional food. First, the process for functional food was explained by verifying an extended model that combined the theory of planned behavior and the behavioral reasoning theory. Consumer purchasing behavior for functional food was analyzed in connection with factors related to the inference process, including consumer value of functional food, expected benefit, risk perception, consumer knowledge, attitude related to purchasing behavior, subjective norm, perceived behavioral control, and behavioral process of purchasing intention. Second, the mediating effect was analyzed to examine the indirect effect of consumer value and attitude on the process of functional food. The moderating effect of consumer knowledge, which affects the inference process of consumer’s information exploration, was analyzed. The results were as follows. First, the consumer value of functional food was found to have a statistically significant effect on the expected benefit, perceived risk, and consumer attitude. Attitude toward functional food and perceived behavioral control had a significant effect on purchasing intention. Also, the expected benefit and perceived risk had a significant effect on consumer attitude. In this process, the expected benefit had a significant mediating effect on consumer value, attitude, and purchasing intention. Second, subjective knowledge of consumers about functional food had a significant moderating effect on the relationship between expected benefit and consumer attitude. This study might be expected to provide useful consumer information for establishing marketing strategies to promote purchasing functional food.

유기가공식품 선택에 대한 소비자 특성 분석: 계획적 행동이론의 확장과 식생활 라이프스타일을 중심으로

박명은 ( Park Myeongeun ),유소이 ( You Soye ) 한국소비자학회 2019 소비자학연구 Vol.30 No.6

소비자의 유기농식품 선택은 개인의 건강관심, 개인적 특성, 식품안전에 대한 우려 등과 관련이 있으며, 이러한 이유들은 관련 인증제도의 확산으로 이어져 소비자의 신뢰를 얻음으로써 유기농식품 시장의 확대로 이어지고 있다. 또한 식품에 대한 개인의 특성과 가치관, 식생활 라이프스타일 변화에 따라 식생활에 있어서 건강과 편의성을 동시에 충족하고자 하는 식습관의 변화는 유기가공식품 소비에 중요한 영향을 미치고 있다. 본 연구는 지속가능한 소비의 관점에서 유기가공식품의 구매행동을 통해 환경친화적인 행동에 대한 소비자 특성을 파악하기 위해 첫째, 소비자들의 구매 행동을 설명하기 위해 널리 알려진 계획적 행동이론에 유기가공식품 구매행동을 설명하는데 유용하게 기여할 것으로 추론되어지는 농산물 관리우려, 제도적 신뢰, 주관적 규범, 혁신성을 추가하여 소비자의 구매행동을 분석하였다. 둘째, 식생활 라이프스타일에 따라 소비자를 유형화하고 세분 시장별 유기가공식품의 구매행동 차이를 파악하였다. 분석 결과 유기가공식품에 대한 태도, 주관적 규범, 도덕적 규범 및 지각된 행동통제는 구매의도에, 구매의도는 구매행동에 긍정적인 영향을 주는 것으로 나타났다. 이를 토대로 다양한 분야에서 사람들의 행동에 대한 높은 설명력을 보였던 계획적 행동모델이 유기가공식품의 구매행동에도 적용될 수 있다는 것을 확인하였다. 또한 식생활 라이프스타일은 항목들 간의 개념 유사성에 따라 건강추구, 편의추구, 외식추구, 안전추구, 맛추구의 5개 요인으로 분류되었고, 각 군집의 특성을 파악하여 식생활 고관여형, 식생활 편의/간편추구형, 식생활 웰빙/맛추구형, 식생활 저관여형으로 유형화하고, 집단별로 식품과 관련된 활동을 준비하고 구매함에 있어서 무엇에 가치를 두는 가를 분석하였다. 본 연구는 소비자의 구매행동에 영향을 미치고자 하는 마케팅 전략 수립 시에 다음과 같은 시사점을 제공한다. 유기가공식품 관련 기업은 유기농식품의 인증제도에 대해 지속적인 홍보마케팅을 통해 안전한 먹거리라는 이미지를 전달해야 한다. 또한 유기가공식품에 대한 소비자의 관심이 증가함에 따라 소비자 개인의 취향과 특성에 맞는 전문성을 갖추어 소비자의 욕구에 대응할 수 있도록 충분한 정보를 제공한다면 유기가공식품에 대한 경쟁우위를 점할 수 있을 것이다. Consumers’ choice of organic food is influenced by their interest in health, personal traits, and concerns over food safety. Such factors are leading to an expansion of an organic foodrelated certification system for gaining trust from consumers, which is, in turn, translating into a growth of the organic food market. Moreover, with regard to people’s characteristics, values, and food-related lifestyle, there have been changes in their eating habits―they now pursue both health and convenience at the same time―and this is having a significant influence on their consumption of organically produced foods. The purpose of this study is to analyze the characteristics of people showing environmentally friendly behaviors or consumption patterns through the purchase of organically processed food from the viewpoint of sustainable consumption. First, this study explores into the purchasing behavior on organic processed food. To do this, the Theory of Planned Behavior (TPB) was used to explain the purchasing behavior of consumers. Variables such as concerns over agricultural product management, trust in the system, subjective norms, and innovation, which were assumed to be useful for explaining the purchasing behavior on organic processed food, were applied to the analysis model to analyze such behaviors. Second, it looks into the types and characteristics of consumers in accordance with their dietary lifestyles. Attitude toward organic processed food, subjective norm, moral codes, and perceived behavioral control positively affected people’s purchase intentions. Based on such findings, it was confirmed that the TPB model, which can be used to explain human behavior in various fields, can also be applied to analyze the purchasing behavior on organically processed food. Consumer types were categorized in line with their food-related lifestyles, and the characteristics of each consumer type were analyzed through market segmentation after taking into consideration the results and variables in the preceding studies on food-related lifestyle and market segmentation. With regard to the food-related lifestyle, a total of five categories including the lifestyles pursuing health, convenience, dine out, safety, and taste were set up in accordance with the conceptual similarity between each item. In addition, by looking at the characteristics of consumer groups, they were categorized into the type that actively engaged in a dietary life, the type pursuing convenience/simplicity in dietary life, the type pursuing health/safety in eating habits, and the type that had low interest in a dietary lifestyle. After examining the characteristics of each type, the values held by the consumers in their preparation, purchase, and consumption for food-related activities were analyzed to present concrete results. This study offers insights into the marketing strategies that can influence consumers’ purchasing behaviors. Organic food companies should be able to stress the image of safe food through promotional and marketing activities on the organic food certification system. Furthermore, if the companies can develop an expertise for satisfying the taste and characteristic of consumers to meet their demand and provide sufficient amount of information, such companies will be able to gain a competitive advantage in the organic food market given the rising consumer interest in organic food.

소비자의 체면민감성과 아웃도어웨어 구매행동 연구 -과시소비의 매개효과 분석-

진대건 ( Daegun Jin ),유소이 ( Soye You ) 한국패션비즈니스학회 2018 패션 비즈니스 Vol.22 No.2

This study was to explore purchasing behavior and repurchase intention by considering social-face sensitivity and conspicuous consumption. To do this, first, this study tried to explain how consumers had different characteristics for social-face sensitivity, conspicuous consumption, purchasing behavior, and repurchase intention for outdoor wear. Second, this study tested the relationship between consumer behavior (purchasing behavior and repurchase intention) and social-face sensitivity by considering the mediating effect of conspicuous consumption. As the results, first, there was a significant relationship between social-face sensitivity (sensitivity to saving face) and conspicuous consumption, which had a significant effect on the purchasing behavior with outdoor wear(purchase frequency, purchase cost). Second, social-face sensitivity (consciousness of shame) had a significant effect on conspicuous consumption (preference for famous brands, status symbol, pursuing fashion), and social face sensitivity (consciousness of social formality) had a significant effect on conspicuous consumption (preference for famous brands). The relationship between the conspicuous consumption and purchasing behavior showed that conspicuous consumption had significant effects on consumer behavior (purchase frequency, purchase cost). The relationship between the social-face sensitivity and purchasing behavior showed that being conscious of others had a significant effect on purchasing behavior. Third, purchasing behavior with outdoor wear had a significant effect on repurchase intention. Finally, this study confirmed that conspicuous consumption had a partially significant mediating effect on the relationship between social-face sensitivity (sensitivity to saving face) and purchasing behavior.

소셜커머스 상호작용과 브랜드 구매 의도 관계 연구

뱜바덜거리 냠후(Byambadolgor Nyamkhuu),유소이(Soye You) 한국지역사회생활과학회 2022 한국지역사회생활과학회 학술대회 자료집 Vol.2022 No.5

식품관련 라이프 스타일에 따른 소비자유형별 특성과 기후친화적 식품소비행동 분석

박명은(Myungeun Park),유소이(Soye You) 한국지역사회생활과학회 2016 한국지역사회생활과학회지 Vol.27 No.3